2008-07-16 13:55:00
EL SEGUNDO, Calif.–(EMWNews)–With the East Los Angeles Community Center as the backdrop, DIRECTV Más
honored legendary boxing hero, Oscar de la Hoya, today with its first
annual DIRECTV Más Community
Service Award and a $250,000 contribution to the Oscar de la
Hoya Foundation. DIRECTV Más, DIRECTV’s
Spanish- and English-language programming service, gave the award to De
La Hoya in recognition of his philanthropic work and commitment to
education in his hometown of East Los Angeles.
In addition to the monetary contribution, DIRECTV Más
will feature De La Hoya in a television campaign giving people around
the country an opportunity to sign up for DIRECTV Más
and support the Oscar de la Hoya Foundation.
“Recognizing and supporting Oscar and his
foundation represents for us one of those special moments in life where
you do something because you want to do it, not because you have to do
it,” said John Armas, vice president,
WorldDirect, DIRECTV, Inc. (NASDAQ:DTV) “We at
DIRECTV Más have seen first-hand the powerful
and positive impact the De La Hoya Foundation is having on the young
people of East Los Angeles and it is appropriate that Oscar is the first
recipient of this award.”
The DIRECTV Más Community Service
Award was created in 2008 to distinguish outstanding Latino leaders
who consistently provide opportunities in the community. DIRECTV Más
is dedicated to making this award an annual tradition.
“My long-standing relationship with the
DIRECTV family has always been very special, both professionally and
personally,” said De La Hoya. “La
Familia takes care of each other, and today DIRECTV Más
has not only honored me and supported my foundation, but they are giving
everyone around the country, the opportunity to help me, help the young
people of East L.A.”
The Oscar de la Hoya Foundation is a nonprofit organization committed to
the development of children, families and communities in Los Angeles.
For more information about the Foundation, please visit www.goldenboypromotions.com.
For more information about Corporate Citizenship at DIRECTV, please
visit www.directv.com/community.
ABOUT DIRECTV MÁS
DIRECTV Más™
offers the widest array of Spanish and English-language programming
available and the latest satellite technology, all combined to provide
viewers with digital-quality picture and sound at competitive prices.
The service provides access to more than 49(a) Spanish-language channels
including top programming from Mexico, Central and South America, Puerto
Rico, the Dominican Republic and Spain. DIRECTV Más™
programming offers sports, movies, music, news and educational networks,
and access to more than 250 English-language channels of DIRECTV®
programming, featuring the largest selection of pay per view choices and
sports programming available. For pricing please visit www.DIRECTVMás.com
or call 1-866-501-1Más (627).
(a) Includes English-Language broadcast channels with alternate Spanish
audio.
ABOUT OSCAR DE LA HOYA FOUNDATION
In 1995 the Oscar de la Hoya Foundation was created to bring a better
quality of life to the people of East Los Angeles. Today, with the help
of so many, the foundation serves thousands of people annually. The
Foundation offers the Oscar de la Hoya High School, the Cecilia Gonzales
de la Hoya Cancer Center and the Oscar de la Hoya Children’s
Medical Center, both located at the White Memorial Hospital and numerous
after school programs to help guide young people toward leading positive
lives and away from circumstances of gang violence, juvenile delinquency
and substance abuse. Visit www.goldenboypromotions.com.
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DIRECTV, Inc. Garcia de la Hoya Foundation |
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