Leading Outdoors Retailer Launches New Website



    ST. PAUL, Minn., Aug. 5 /EMWNews/ -- Gander Mountain, the

nation's largest retail network of stores for hunting, fishing, camping,

boating, marine, and outdoor lifestyle apparel and footwear, products and

services, announced today that GanderMtn.com is now open for business.

GanderMtn.com is a brand new website, providing customers a whole new way

to shop and find product information online.



    GanderMtn.com will carry the same brand names found in the stores,

along with a wide selection of items with the Gander Mountain brand. The

retailer is launching its website with 10,000 of its best selling and

seasonal items, and will be adding new items almost daily.



    Through GanderMtn.com, customers will be able to sign up to receive

information about seminars, store events and new product launches, as well

as the new Gander Mountain catalog which will be sent to customers'

mailboxes in the coming weeks. The new catalog will feature 244 pages of

products, and marks Gander Mountain's return to its historical beginnings

as the first outdoors retail catalog company when it was established in

1960.



    GanderMtn.com's unique features allow the customer to interact with the

site, and more features will be added over time. The site includes a

bragging board where customers will be able to upload photos of their

latest hunting or fishing adventure. Customers will also be able to write

product reviews and read other customer reviews prior to making a purchase.

To receive assistance, customers will have the option to contact a Gander

Mountain associate via phone, email or an interactive live chat feature.



    "At Gander Mountain, we truly enjoy sharing in the outdoor experience

with our customers, and we didn't want to lose that sense of community and

personal service when we launched GanderMtn.com. These interactive features

and customer service contact options complement what we are doing in our

115 retail stores," said Baker.



    The launch of GanderMtn.com completes a key objective for Gander

Mountain as the company returns to its roots in direct sales. The new

website makes the retailer a true multi-channel marketer with the ability

to sell products to customers in all 50 states. GanderMtn.com was tested

over the past month, allowing the company to make adjustments prior to

going live.



    The size of the potential market in the outdoor lifestyle industry is

estimated to represent more than $50 billion in annual sales. Gander

Mountain's fiscal 2007 sales were approximately $970 million and the

company views direct marketing as a significant opportunity to increase

sales and profitability.

    About Gander Mountain Company



    Gander Mountain Company (Nasdaq: GMTN), headquartered in Saint Paul,

Minnesota, is the nation's largest retail network of stores for hunting,

fishing, camping, boating, marine, and outdoor lifestyle apparel and

footwear, products and services. Established in 1960, the Gander Mountain

brand has offered an expanding assortment of competitively priced outdoor

equipment, technical apparel and footwear, as well as gunsmith, archery,

boat, ATV and marine services. The stores feature national, regional and

local brands as well as the company's owned brands. Focused on a "We Live

Outdoors" culture, Gander Mountain dedicates itself to creating outdoor

memories. There are 115 conveniently located Gander Mountain outdoor

lifestyle stores in 23 states, and direct sales at

http://www.GanderMtn.com. For the nearest store location call 800-282-5993

or visit http://www.GanderMtn.com. Gander Mountain is also the parent

company of Overton's (http://www.overtons.com), a leading catalog and

Internet based retailer of products for boating and other water sports

enthusiasts.