eXelate Selected by AlwaysOn as an AO Global 250 Winner

         - Recognized for Game-Changing Technology and Market Value



    NEW YORK, July 17 /EMWNews/ -- eXelate, the creator of the world's

first exchange for targeting data, today announced that it has been chosen

by AlwaysOn as one of the AO Global 250 Winners. Inclusion in the AO Global

250 signifies major developments in the creation of new business

opportunities in the global technology industries. eXelate was specially

selected by the AlwaysOn editorial team and other industry experts spanning

the globe, based on a set of five criteria: innovation, market potential,

commercialization, stakeholder value, and media buzz.



    eXelate and the AlwaysOn Global 250 Top Private Companies will be

honored at the AlwaysOn & STVP Summit at Stanford, scheduled to occur on

July 22-24, 2008 at Stanford University. This two-and-a-half day executive

event highlights the significant economic, political and commercial trends

disrupting the global technology industries. It features the most

innovative companies, eminent technologists, influential investors and

journalists in keynote presentations, panel debates and private company CEO

showcases.



    Fifty of the top CEOs from the AO Global 250 will present their market

strategies to a panel of industry experts in a "CEO Showcase."



    "The AO Global 250 winners have excelled in key strategic areas in the

global technology markets," said Tony Perkins, founder and CEO of AlwaysOn.

"We congratulate them for their success in introducing new tools, services,

and platforms that are driving the next phase of innovation and creating

real value at an economically uncertain time."



    The AO Global 250 was selected from over hundreds of companies, and

nominated by a panel of industry experts in the online technology, media,

entertainment, enterprise and greentech sectors from around the world.



    The eXelate Targeting eXchange is a marketplace for behavioral

targeting data which connects vertical publishers seeking to extend the

return on their visitor relationships and ad networks looking to enhance

campaign ROI.



    A full list of all the AO Global 250 winners can be found on the

AlwaysOn Web site at http://alwayson.goingon.com/permalink/post/27959



    "Our selection for the AlwaysOn Global 250 serves to validate eXelate's

technology solution and value proposition," said Meir "Iri" Zohar, CEO and

Founder of eXelate. "The AlwaysOn team has a track record of identifying

new industry trends and opportunities, and we're excited to be on this list

of global technology innovators."

    About eXelate:



    eXelate has built the world's first exchange for targeting data.

Through the company's marketplace, known as the eXelate Targeting eXchange,

ad networks substantially increase targeting abilities while targeted

publishers generate a new and parallel income stream. The Targeting

eXchange offers vertical publishers access to revenue from leading ad

networks, while providing ad networks with targeting data for nearly 70

million unique users in lucrative verticals including Travel, Finance and

Hispanic and Demographic. For more information please visit

http://www.exelate.com



    About AlwaysOn



    AlwaysOn ignited the open-media revolution in early 2003 by being the

first media brand to launch a community blog network. In 2004, AlwaysOn

continued to lead the industry in innovation by engaging its bloggers in a

social network. AlwaysOn is also revolutionizing the media business by

applying its open-media principles to its executive event series (Stanford

Summit, OnHollywood, OnMedia, GoingGreen, NordicGreen, and Venture Summit

East and West) and quarterly print "blogozine." No other media brand has

dared to create such open interaction with its readers and event

participants.






    For more information, please contact:

    Uriah Av-Ron

    http://www.eXelate.com

    e: [email protected]

    t: +972-50-7-427-087