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Email ROI (Return on Investment) PostNet (Canada Post’s Authorized Business Centre) Launches New Business Product

2008-04-08 05:29:00

Email ROI (Return on Investment)

PostNet (Canada Post’s Authorized Business Centre) Launches New Business Product

TORONTO, ONTARIO–( EMWNews – April 8, 2008) –

ATTENTION: Business, Technology/Printing, and Marketing Editors

PostNet locations are set to launch Canada’s only in-store business support centre email marketing service Email ROI, allowing its clients quick and easy email marketing solutions.

Email marketing in 2006 had the highest return within the communication medium, an averaged $51.45 return on investment (ROI) dollars for each $1 spent (Canadian Marketing Association).

“PostNet has seen a significant increase in small to medium businesses choosing cost effect online marketing in conjunction with traditional direct mail approaches. The demand for PostNet to implement e-marketing was too strong for us not to move forward,” says Rob Anderson, President of PostNet Canada.

Email ROI promises to offer small to medium sized business owners a wide variety of cutting edge full & self-serve online marketing solutions that will help entrepreneurs take charge of their email marketing and communication efforts from start to finish.

Email ROI changes the way e-business is done.

Email ROI is unparalleled in its appeal to consumers by literally cutting costs of printed materials, postage and time. Through Email ROI, business owners can directly maximize their online marketing initiatives – from organizing, managing and growing your lists; to customizing messaging and deployment (98 per cent delivery rate); to measuring recipient response through unique Email ROI open rate statistics and click analysis; to studying audience reaction and fine-tuning positioning to better suit their needs.

The addition of Email ROI not only provides PostNet customers with tailored e-marketing campaigns but also re-affirms PostNet as Canada’s boutique business solution centre.

About PostNet

PostNet is the ultimate business support centre. The company has grown to more than 900 franchises throughout North America and abroad and is working towards a goal of 1,500 global franchises within three to five years.

For more information, visit www.postnet.ca.

For PostNet media kit, please visit www.postnet.ca/mediakit.

For more information, please contact

On Q Communications Inc.
Erin Bodley
(416) 572-4444 x 224

or

On Q Communications Inc.
Livia Florescu
(416) 572-4444 x 221

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Blake Masterson

Freelance Writer, Journalist and Father of 5

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