Business News
Emisare Succeeds to Inc. 5000 with Relationship Branding Strategy
2008-08-20 16:03:00
Inc. Magazine Ranks Greensboro Agency for Sales Growth GREENSBORO, N.C., Aug. 20 /EMWNews/ -- Greensboro-based Emisare earns a first-time place on Inc. magazine's 2008 Inc. 5000 list of privately held companies, ranking 815 with a 146 percent average annual growth rate for the agency, from 2004 through 2007. Specializing in relationship branding strategies for a diverse group of national and regional clients, Emisare has increased revenues each year since its inception in 2001 and is the only Greensboro-based branding, advertising and marketing agency to achieve the prestigious business benchmark. Founded by Scott Williams, president and certified customer experience manager (CeM), and Neil Marritt, vice president, Emisare additionally consists of an award-winning team of strategists, designers and multi-media developers. Adhering to its strategic dictate directed at clients to acquire, convert and retain customers, Emisare has grown in both scope and size through new business acquisition, client successes and subsequent long-term relationships. Effectively connecting brands and consumers has helped to create a point of differentiation for the growing agency. "Today's marketer is given the charge of facilitating new dialogue between brands and their target audience," says Williams. "After determining the best brand strategy and creative concepts, we have to assess where the audience is and then how best to reach them. A good medium is one that works. These are the basis of what we term relationship branding." Clients include High Point Market Authority, organizer of the largest international bi-annual furniture tradeshow; Implus Footcare, parent company to leading sports apparel and accessories brands with worldwide distribution; Thomasville Furniture, a recognized brand in home furnishings; and AIG United Guaranty, global insurance and financial services provider; and Lincoln Financial Group, a full-service financial services enterprise. Among Emisare's pro-bono efforts are projects for community-led Triad Health Project, serving patients and their families living with HIV/AIDS, and the High Point Theater. Emisare provides brand- and business-building solutions to its clients with expertise in media integration. Integrated marketing services include research, branding strategy, corporate identity, advertising, media planning and placement; Web design, applications and analytics; and multimedia development. "Analysis and accountability are at the core of everything we do at Emisare," says Marritt. "Relationship branding delivers measurable results," he adds. "At the end of the day, it comes down to ROI. You have to deliver to the bottom line." A comprehensive fall advertising and marketing campaign developed by Emisare to reach a furniture industry audience of over 80,000 for High Point Market Authority is underway, along with a national consumer and trade brand launch for Airplus, an Implus entity. Emisare will debut a multimedia and Web-based initiative to promote the United Guaranty brand later this year. Additional information regarding Emisare and its client projects is available at http://www.emisare.com. METHODOLOGY The 2008 Inc. 5000 list measures revenue growth from 2004 through 2007. To qualify, companies must be U.S.-based and privately held, for profit, independent - not subsidiaries or divisions of other companies - as of December 31, 2007, and have had at least $200,000 in revenue in 2004, and $2 million in 2007.
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