Faith Hill Brings Fans “Christmas in the Summer” Through Mozes-Powered Listening Party
2008-08-04 08:50:00
Faith Hill Brings Fans “Christmas in the Summer” Through Mozes-Powered Listening Party
Faith Hill Brings Fans “Christmas in the Summer” Through Mozes-Powered Listening Party
Service Lets Fans Weigh in on the Best Cuts From Musician’s Forthcoming Album
PALO ALTO, CA–(EMWNews – August 4, 2008) – Mozes (www.mozes.com), the service that
connects people to what they love from their mobile phones, is powering a
mobile listening party for five-time Grammy® award winner Faith Hill. The
mobile campaign lets mobile fan club members get an exclusive preview and
offer feedback on cuts from the multi-Platinum-selling country star’s new
Christmas album “Joy to the World,” which will hit stores on September
30th.
The “Christmas in the Summer” campaign makes one new song from the upcoming
album available exclusively to members of Faith Hill’s “mob,” or mobile fan
club, each week. Fans can listen to the cut and call Faith’s Mozes line at
615-823-5605 to leave messages with feedback about the music. The campaign
has run since June and will continue right up until the album’s release
date. The album’s first single, “A Baby Changes Everything,” will be the
final song that mob members hear before the album hits stores.
“When it came to deciding how we would promote Faith’s new Christmas album,
we realized that getting fan input right from the beginning would be
crucial to creating early excitement about the new release,” said Genevieve
Jewell, New Media Manager at Borman Entertainment, Faith Hill’s management
company. “The listening party has given us a chance to connect fans
directly with Faith and her music, all through a service that fans can
trust to be spam-free and totally permission-based.”
Faith Hill is among several leading artists from a wide variety of musical
genres, including Wu Tang Clan, Teddy Geiger, Danger Radio and others, who
have made Mozes listening parties an important part of their pre-release
marketing strategies. Mobile listening parties give fans exclusive access
to new artist content and have led to explosive growth in mobile
“connections” by means of the Mozes service.
“Listening parties like Faith Hill’s are an excellent example of how mobile
is changing the way that artists interact with their fans and generate
revenue opportunities,” said Chad Schultz, director of business development
at Mozes. “Our trusted service gives fans a feeling of exclusive access to
new artist content, while giving bands and labels easy-to-use tools to
create engaging mobile experiences for their audiences.”
Listening parties are just one example of the many features that bands,
brands, sports teams and others are integrating into their Mozes campaigns.
Trivia contests, exclusive mobile-only concert tickets, mobile scavenger
hunts and rich media exchange are some of the other innovative approaches
that marketers have created using Mozes.
About Mozes, Inc.
Founded in 2005, Mozes is the service that connects people to what they
love from their mobile phones. Comprehensive mobile campaigns that
incorporate voice, text and web are built on an easy-to-use marketing
platform and are further extended by online widgets that integrate a mobile
campaign with online properties like MySpace and Facebook. Using Mozes
anyone — from bands to fans to brands — can make their campaigns,
promotions or events more powerful and interactive using the mobile phone
and the web. Initially focused on the music industry, Mozes is used by
nearly 4,000 major label and independent artists, including Chris Brown,
Colbie Caillat, Daughtry, Nelly and Rascal Flatts. Mozes is
permission-based, spam-free and cost-free to consumers. The desirability of
reaching consumers via cell phone is growing according to eMarketer which
projects U.S. spending on mobile marketing to reach $4.4 billion by 2011.
Subscribe to the Mozes blog for updates at http://www.mozes.com/blog.
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