Faith Hill Brings Fans “Christmas in the Summer” Through Mozes-Powered Listening Party

SOURCE:

Mozes

2008-08-04 08:50:00

Faith Hill Brings Fans “Christmas in the Summer” Through Mozes-Powered Listening Party

Faith Hill Brings Fans “Christmas in the Summer” Through Mozes-Powered Listening Party

Service Lets Fans Weigh in on the Best Cuts From Musician’s Forthcoming Album

PALO ALTO, CA–(EMWNews – August 4, 2008) – Mozes (www.mozes.com), the service that

connects people to what they love from their mobile phones, is powering a

mobile listening party for five-time Grammy® award winner Faith Hill. The

mobile campaign lets mobile fan club members get an exclusive preview and

offer feedback on cuts from the multi-Platinum-selling country star’s new

Christmas album “Joy to the World,” which will hit stores on September

30th.

The “Christmas in the Summer” campaign makes one new song from the upcoming

album available exclusively to members of Faith Hill’s “mob,” or mobile fan

club, each week. Fans can listen to the cut and call Faith’s Mozes line at

615-823-5605 to leave messages with feedback about the music. The campaign

has run since June and will continue right up until the album’s release

date. The album’s first single, “A Baby Changes Everything,” will be the

final song that mob members hear before the album hits stores.

“When it came to deciding how we would promote Faith’s new Christmas album,

we realized that getting fan input right from the beginning would be

crucial to creating early excitement about the new release,” said Genevieve

Jewell, New Media Manager at Borman Entertainment, Faith Hill’s management

company. “The listening party has given us a chance to connect fans

directly with Faith and her music, all through a service that fans can

trust to be spam-free and totally permission-based.”

Faith Hill is among several leading artists from a wide variety of musical

genres, including Wu Tang Clan, Teddy Geiger, Danger Radio and others, who

have made Mozes listening parties an important part of their pre-release

marketing strategies. Mobile listening parties give fans exclusive access

to new artist content and have led to explosive growth in mobile

“connections” by means of the Mozes service.

“Listening parties like Faith Hill’s are an excellent example of how mobile

is changing the way that artists interact with their fans and generate

revenue opportunities,” said Chad Schultz, director of business development

at Mozes. “Our trusted service gives fans a feeling of exclusive access to

new artist content, while giving bands and labels easy-to-use tools to

create engaging mobile experiences for their audiences.”

Listening parties are just one example of the many features that bands,

brands, sports teams and others are integrating into their Mozes campaigns.

Trivia contests, exclusive mobile-only concert tickets, mobile scavenger

hunts and rich media exchange are some of the other innovative approaches

that marketers have created using Mozes.

About Mozes, Inc.

Founded in 2005, Mozes is the service that connects people to what they

love from their mobile phones. Comprehensive mobile campaigns that

incorporate voice, text and web are built on an easy-to-use marketing

platform and are further extended by online widgets that integrate a mobile

campaign with online properties like MySpace and Facebook. Using Mozes

anyone — from bands to fans to brands — can make their campaigns,

promotions or events more powerful and interactive using the mobile phone

and the web. Initially focused on the music industry, Mozes is used by

nearly 4,000 major label and independent artists, including Chris Brown,

Colbie Caillat, Daughtry, Nelly and Rascal Flatts. Mozes is

permission-based, spam-free and cost-free to consumers. The desirability of

reaching consumers via cell phone is growing according to eMarketer which

projects U.S. spending on mobile marketing to reach $4.4 billion by 2011.

Subscribe to the Mozes blog for updates at http://www.mozes.com/blog.

For more information contact:
Meghan Gardner

857-222-2864

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