Pioneering and the Virginia Fire Chiefs partner to market Safe-T-element® in the State of Virginia and to encourage codes/standards for the mandatory use of this technology in state owned facilities.

MISSISSAUGA, ONTARIO–(EMWNews – July 29, 2008) – Pioneering Technology Inc. of Mississauga, Ontario (TSX VENTURE:PIO), (“Pioneering”) announced today a partnership with the Virginia Fire Chiefs Association (VFCA) to promote the sale of the Safe-T-element (STE) cooking system in the commonwealth of Virginia and to work together to adopt codes/standards for the mandatory use of this technology in Virginia.

The VFCA will promote and market the product to their membership throughout the Commonwealth of Virginia and will also recommend the STE to affiliates and peer associations at the regional and national level. In partnership the VFCA and Pioneering will work together to have codes/standards adopted for the mandatory use of this technology in Virginia.

VFCA President Chris Eudailey said, “Cooking type fires contribute to a large number of fire incidents in Virginia and throughout this country. The Virginia Fire Chiefs believe the Safe-T-element product will assist in the reduction of these very tragic and sometimes deadly types of fire incidents in the Commonwealth. We will promote the sale and installation of this technology in all facilities in the commonwealth of Virginia. Our partnership with Pioneering Technology will help us to better protect the constituents we are committed to serving.”

The VFCA is a professional non-profit association providing services to members and organizations at the State, Regional and International level and whose mission it is to take a leading role in influencing issues affecting the fire service. Fire prevention through enforcement, education and engineering solutions are a key focus of the VFCA. The VFCA is committed to promoting the STE as a preventative engineering solution not only in the State of Virginia but also throughout the country.

Pioneering CEO Kevin Callahan said, “We are very pleased to be partnering with such a prestigious organization. The Virginia Fire Chiefs Association has a very progressive leadership and lobby that are highly regarded not only in Virginia but throughout the United States. We believe that our partnership with the VFCA will have a significant impact on the success of the continued and growing adoption of this technology and we are honored to be able to participate in their efforts to better protect their communities and help reduce cooking related fires.”

About Pioneering Technology Inc. & the Safe-T-element^TM (STE) cooking system

Pioneering is an “Energy Smart” product innovation company based in Mississauga, Ontario, that engineers and brings to market energy smart solutions for consumer products making them safer, smarter and/or more efficient. The patented Safe-T-element^TM cooking system was engineered to help prevent stove top cooking fires, the number one cause of fire in North America and to reduce the amount of electricity required to cook. For more information visit: www.safetelement.com.

About the Virginia Fire Chiefs

The Virginia Fire Chiefs Association is an incorporated non-profit organization. Its mission is to be the advocate for leadership of emergency response organizations. VFCA provides a comprehensive and integrated statewide public safety effort, thereby enhancing the quality of life for our customers by reducing the effects of fire medical, and environmental emergencies www.vfca.us. The VFCA is a member of the Southeastern Fire Chiefs Association www.seafc.org , a division of the International Association of Fire Chiefs www.iafc.org.

This news release contains certain forward-looking statements that reflect the current views and/or expectations of the Company with respect to its performance, business and future events. Such statements are subject to a number of risks, uncertainties and assumptions. Actual results and events may vary significantly.

The TSX Venture Exchange Inc. has neither approved nor disapproved the contents of this press release.