Business News
McDonald’s Honors World’s Best Big Mac Builders With ‘First Medals’ of Beijing Olympic Games
2008-08-07 00:52:00
McDonald’s Honors World’s Best Big Mac Builders With ‘First Medals’ of Beijing Olympic Games
- Olympians Carl Lewis, Gao Min and Wang Junxia Coach McDonald's Restaurant
All-Star Teams in Skills Competition
- USOC Chairman Peter Ueberroth, IOC Managing Director Timo Lumme,
Assistant to the President of BOCOG Tu Mingde and COC Deputy Director of
Marketing Peng Xiao join Olympians and McDonald's Crew to Celebrate the
Olympic Spirit
BEIJING, Aug. 7 /EMWNews/ -- The Official Restaurant of the Olympic
Games honored its best of the best restaurant employees - McDonald's
Olympic Champion Crew - who embody the Olympic ideals of excellence and
teamwork in Beijing today at a Big Mac Building competition. Olympic
officials and McDonald's executives joined world-renowned athletes,
including nine-time U.S. Olympic Track & Field gold medalist Carl Lewis and
Chinese Olympians Gao Min, two-time Diving gold medalist, and Track & Field
gold medalist Wang Junxia, to cheer on the company's all-star crew teams as
they demonstrated what they do best in McDonald's restaurants around the
world.
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In this McDonald's Olympic event, crew competed for honors in four
categories: quality of food, teamwork and collaboration, celebration of the
Olympic Spirit and speed of service. The exhibition was held at the world's
largest free-standing McDonald's restaurant, located at the north end of
the Olympic Green, built to seat more than 1,000 customers.
"These crew members exemplify the same spirit as the Olympic athletes
themselves and it showed during today's competition," said Jim Skinner,
McDonald's Chief Executive Officer. "Our outstanding restaurant employees
are the heart and soul of the company. They are being recognized for
providing the same efficient and friendly service to the international
crowds in Beijing as they do for customers every day in their hometowns,
all at the speed of service McDonald's offers worldwide."
World-class Olympians Lewis, Min and Junxia coached McDonald's Olympic
Champion Crew as they showed off their skills in front of a crowd of
hundreds, including United States Olympic Committee (USOC) Chairman Peter
Ueberroth, International Olympic Committee (IOC) Managing Director Timo
Lumme, Assistant to the President of the Beijing Organizing Committee of
the Olympic Games (BOCOG) Tu Mingde and Chinese Olympic Committee (COC)
Deputy Director of Marketing Peng Xiao.
"As a former McDonald's restaurant employee, I was proud to share in
this moment today with the McDonald's Olympic Champion Crew," said Olympian
Carl Lewis. "I needed dedication, energy and drive to compete as an athlete
and the same holds true for these outstanding crew teams."
McDonald's has brought an unprecedented 1,400 McDonald's Olympic
Champion Crew representing 36 countries to the 2008 Games. They are serving
the world's best athletes, coaches, officials, media and spectators at four
new McDonald's Olympic venue restaurants. There is one in the Olympic
Village and one in the Main Press Center for the more than 30,000 media
expected, and two restaurants for spectators on the Olympic Green.
"The McDonald's Olympic Champion Crew program demonstrates the very
ideals of the Olympic Movement - connecting cultures and communities while
celebrating excellence and achievement," said International Olympic
Committee (IOC) President Jacques Rogge.
USOC Chairman Peter Ueberroth added, "Athletes and Olympic Committees
from every participating nation are positively impacted by the support
sponsors like McDonald's provide so that people everywhere can experience
the Games' core values of excellence, friendship and respect."
While in Beijing, McDonald's Olympic Champion Crew will also experience
the fun and excitement of the Games and meet peers from around the world as
they attend Olympic events and visit China's cultural sites. Additionally,
they were invited to create short videos that express their Olympic spirit.
The top 22 "Olympic Spirit of McDonald's" (OSOM) videos are displayed on
http://www.mcdonalds.com, with the public voting for their favorite videos through
today, August 7. Winners will be announced on August 14 at an event in
Beijing.
"It is a proud moment for China to host the 2008 Games, and I am
honored to welcome international guests at the McDonald's Olympic
restaurants," said Jiang Chuan, Olympic Champion Crew member and OSOM
finalist. Shan Libo, Olympic Champion Crew member from China, agrees.
"Thanks to this once-in-a- lifetime opportunity, I will create lifelong
memories and help my career development at McDonald's."
McDonald's Olympic Games History
McDonald's became an Official Sponsor of the Olympic Games in 1976 and
has a long-standing commitment to the Olympic Movement. At the 1968 Olympic
Winter Games, McDonald's airlifted hamburgers to U.S. athletes competing in
Grenoble, France, after they reported being homesick for McDonald's food.
Since then, the company has served its menu of choice and variety to
millions of athletes, coaches, their families and fans. The Beijing 2008
Olympic Games mark McDonald's sixth Olympic Games as a Worldwide Partner
and seventh as the Official Restaurant of the Olympic Games. McDonald's
current sponsorship will continue through the 2012 Games in London.
About McDonald's
McDonald's is the leading global foodservice retailer with more than
31,000 local restaurants in 118 countries. More than 75 percent of
McDonald's restaurants worldwide are owned and operated by franchisees and
affiliates. Please visit http://www.mcdonalds.com to learn more about the company.
CONTACTS:
U.S.-based contacts:
Soraya Garcia, McDonald's
(630) 623-2163
[email protected]
Emily Fullmer, GolinHarris
(312) 729-4235
[email protected]
China-based contacts:
Liz Woerth, GolinHarris
(86) 1343-646-7143
[email protected]
Lisa Howard, McDonald's China
(86) 1381-896-8969
[email protected]
To learn more about McDonald's Olympic Sponsorship Programs, visit
McDonald's Olympic Resource Center at
http://www.mcdepk.com/2008OlympicGames
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