Intellectual Property Rights in the U.S. and Canada

PAWTUCKET, R.I.–(EMWNews)–Hasbro, Inc. (NYSE:HAS) today filed suit against the creators of the

Scrabulous game application, which infringes on the Company’s

SCRABBLE intellectual property rights.

In addition, Hasbro has delivered to Facebook, which hosts the

Scrabulous game, a notification of copyright infringement under the

Digital Millennium Copyright Act (or the “DMCA”)

requesting that they remove the Scrabulous application in the U.S. and

Canada as soon as possible.

“Hasbro has an obligation to act appropriately

against infringement of our intellectual properties,”

said Barry Nagler, Hasbro’s General Counsel. “We

view the Scrabulous application as clear and blatant infringement of our

SCRABBLE intellectual property, and we are pursuing this legal action in

accordance with the interests of our shareholders, and the integrity of

the SCRABBLE brand.”

The suit, which was filed in the Southern District of New York earlier

today, names Scrabulous creators, Rajat Agarwalla and Jayant

Agarwalla, and RJ Softwares as the defendants.

Hasbro has a strategic alliance with Electronic Arts Inc. (NASDAQ:ERTS)

to create digital games based on a huge array of Hasbro’s

intellectual properties. As part of this alliance, Electronic Arts

launched a legitimate version of SCRABBLE for Facebook earlier this

month. This represents the first of many Hasbro game properties slated

to launch on social networking sites later this year.

“Hasbro and Electronic Arts are very pleased

to offer fans an authentic SCRABBLE experience on Facebook, which is

complementary to EA’s full-range of SCRABBLE

offerings — from the cell phone, to the iPod, and now, social

networking,” said Mark Blecher, General

Manager, Hasbro Digital Media and Gaming. “Hasbro

and EA have worked diligently to provide a great game play experience on

Facebook, and we are confident that fans of the game will welcome a

genuine experience highlighted by top of the line graphics, strong

technical support, and of course, classic SCRABBLE game play.”

“After playing with EA’s version of SCRABBLE

on Facebook, I have no doubt that SCRABBLE players in the U.S. and

Canada will absolutely love the authentic game play and overall

experience,” said John D. Williams Jr.,

Executive Director of the National SCRABBLE Association (NSA). “I

am particularly pleased that EA’s version of SCRABBLE offers such a

simple and intuitive interface which will allow players to jump right in

and start playing. Between the classic board game, Facebook, Pogo, the

iPod and the iPhone, our members can now play their favorite game

virtually anytime, anywhere.”

Hasbro, Inc. is a worldwide leader in children’s

and family leisure time products and services with a rich portfolio of

brands and entertainment properties that provides some of the highest

quality and most recognizable play and recreational experiences in the

world. As a brand-driven, consumer-focused global company, Hasbro brings

to market a range of toys, games and licensed products, from traditional

to high-tech and digital, under such powerful brand names as

TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER,

CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through

our brands at www.hasbro.com.

(C)2008 Hasbro, Inc. All Rights Reserved.

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