PARK RIDGE, NJ–( EMWNews – April 7, 2008) – Hertz Equipment Rental Corporation (HERC), a

wholly owned subsidiary of The Hertz Corporation (NYSE: HTZ) and a leading

construction and industrial equipment rental business, announces a brand

new website, www.hertzequip.com.

The new website includes a completely redesigned homepage that places

primary equipment and user options on one user-friendly page. Categories

include a variety of construction, industrial, and specialty equipment.

Homeowner equipment has also been added to the website to support the

growth of HERC’s general rental operations. The new website features a

simplified equipment ordering process. Customers are able to save commonly

used items and previous rental requests in their user profile and save

jobsite information, so that they no longer need to re-enter that data

during future visits to the website. Website users are also able to view

photos of equipment models they are interested in, as well as rates that

are specific to their contract.

“HERC prides itself on continuously improving its products and services,

whether it’s by offering smaller equipment to homeowners at new General

Rental locations, or by creating a website that allows users to do

everything from tracking equipment on rent to viewing equipment available

for sale,” remarked Mark P. Frissora, Chairman of the Board and CEO. “The

redesigned website is yet another step we’re taking to ensure that

customers choose Hertz when renting equipment and that Hertz offers

customers the products and services it needs — both on and off line — for

a seamless experience.”

“We’re excited to announce that visitors to the website will now benefit

from a customized shopping experience that makes on-line renting easier and

more efficient,” commented Gerry Plescia, President, HERC. “After receiving

valuable feedback from our customers, we’ve provided users with the ability

to control and modify the access rights of their internal employees in

order to make customers’ preferences, ordering history, and billing

information even more personal.”

Other additions to the HERC website include:*

--  Rental Catalog customizable by account; equipment options and rental

    rates are specific to customer's contract.

    

--  Total estimated rental charges for the development of cost estimates,

    bid preparations, and ordering.

    

--  Rental Approval Process; users have the ability to review status of

    their rental requests.

    

--  Capability to set website access rights for internal employees,

    allowing them access to specific features and account reporting.

    

--  Downloadable Turnaround Tool Planner for Industrial Clients.

    

Aside from the website’s personalization features, customers have access to

enhanced functions such as a Branch Location finder that provides driving

directions to every HERC facility in the U.S. The website also has an

improved equipment sales section, in which users have the ability to search

for equipment available for sale and to modify their search results by

location, price, usage, and other categories.

Hertz Equipment Rental operates one of the world’s largest equipment rental

businesses, offering a diverse line of equipment, including tools and

supplies, as well as new and used equipment for sale, to customers ranging

from major industrial companies to local contractors and consumers through

more than 375 branches in the United States, Canada, France and Spain. The

Hertz Corporation is the world’s largest general use car rental brand,

operating from approximately 8,000 locations in 145 countries worldwide.

Hertz is the number one airport car rental brand in the U.S. and at 69

major airports in Europe, operating both corporate and licensee locations

in cities and airports in North America, Europe, Latin America, Australia

and New Zealand. In addition, the Company has licensee locations in cities

and airports in Africa, Asia, and the Middle East. Product and service

initiatives such as Hertz #1 Club Gold®, NeverLost® customized, onboard

navigation systems, SIRIUS Satellite Radio, and unique cars and SUVs

offered through the company’s Prestige, Fun and Green Collections, set

Hertz apart from the competition.

For more information, visit HERC online at www.hertzequip.com or to speak

with the nearest branch, call HERC toll-free at 1-888-777-2700. For

information on Hertz, visit the company on the web at www.hertz.com or

call, toll-free 1-800-654-3131.

*Some features require contracts to be activated.