ALLENHURST, NJ–( EMWNews – April 2, 2008) – Heavenly Treasures Jewelry, a

recognized cataloger and online retailer of fine jewelry, has noticed a

recent shift in gold chain trends which they credit to the recent peaks in

gold prices. Consumers are no longer purchasing as many thick gold chains,

and are instead opting for more elegant chains. Jewelers are answering this

consumer call with lighter, but strong, options such as snake chains, box

link pendant necklace chains, and wheat chains.

“With gold prices on the high end, many consumers simply can’t afford thick

chains,” says Helen Beyda, Product Manager of Heavenly Treasures. “They’ve

moved to buying gold chains with a more subtle appearance, that can still

hold up to regular wear. We expect this trend to continue, and we’re

excited to offer a variety of gold chains imported from Italy, which we

still feel are the best in the world.”

Gold chains are traditionally popular, often worn alone or as pendant

necklace chains. Heavenly Treasures Jewelry offers many types of gold

chains and necklaces, as well as pendants to accompany them. Gold chains

are available in 14K & 18K styles for both men and women, and in a diverse

price range, making them an affordable option for anyone wanting to add a

classic touch to their jewelry collection.

About Heavenly Treasures Jewelry

The New Jersey-based Heavenly Treasures Jewelry is a world-recognized

online retailer and cataloger of fine jewelry in the US and Canada. Founded

in 1993, Heavenly Treasures has distributed tens of millions of fine

jewelry catalogs since the company’s launch. The online store is one of the

most popular jewelry retail sites on the Web, with a combination of modern

and traditional fine jewelry designs. Heavenly Treasures offers something

for everyone, from staples like a wide gold chain assortment to the

company’s promise ring collection.