Differentiated web technology capabilities and an onshore-offshore agile

development approach allows Electronic Arts to rapidly launch revolutionary

                          online gaming experience



    SANTA CLARA, Calif., July 30 /EMWNews/ -- Tavant

Technologies, a leading provider of specialized IT solutions and services,

today announced successful launch of The Sims Carnival(TM), a new creative

endeavor in online casual gaming by the The Sims(TM) Label at Electronic

Arts Inc. (Nasdaq: ERTS). Electronic Arts retained Tavant Technologies to

provide offshore enabled services for TheSimsCarnival.com in an agile,

onshore-offshore development approach.



    TheSimsCarnival.com is a new online community and gaming experience

from The Sims that makes game creation and sharing more accessible and fun

than ever before. The introduction of this new creative endeavor from The

Sims is designed to convert millions of players into game designers, with

no programming skills required!



    "TheSimsCarnival.com project allowed Tavant to showcase two of its core

differentiating capabilities: use of web technology in complex application

environments and rapid, agile solution development with an onshore-offshore

approach," said Sarvesh Mahesh, CEO of Tavant Technologies. "We are very

proud to have supported Electronic Arts in bringing a new online gaming

experience to market in a short time frame while leveraging offshore

development expertise."



    Tavant's core expertise is in web-technologies and the development of

web-technology based e-Business applications. This includes user experience

design leveraging latest Web 2.0 technologies and the use of emerging open

source web technologies. Having used this expertise across many industries

and eBusiness contexts, Electronic Arts has now extended these core

capabilities successfully to the gaming industry.



    "Our team developed the web portal and helped Electronic Arts design

the overall solution," said Manish Arya, CTO at Tavant Technologies. "Our

expertise in system integration and open source web technologies allowed us

to rapidly develop and deploy a robust and scalable solution for the highly

demanding and complex online gaming environment."

    About Tavant Technologies:



    Tavant Technologies, headquartered in Santa Clara, California and a

SEI-CMMI Level 4, ISO 27001 & SAS-70 compliant organization, is a

specialized IT solutions and services provider. Since its inception in

2000, Tavant focuses on the development and maintenance of portals,

applications and solutions for customers in the eBusiness, Consumer Lending

and Manufacturing verticals. Tavant differentiates itself through its

ability to reliably apply technology to the most complex and highest

performing application environments, in-depth industry domain expertise and

a superior outsourcing experience. For further information please visit

http://www.tavant.com.



    About The Sims



    The Sims franchise celebrates an impressive over 100 million units sold

since its launch in February 2000. Now translated into 22 different

languages in 60 different countries, The Sims has quickly become a

universal gaming and cultural phenomenon. For the latest information about

The Sims and to check out the hottest creations for The Sims 2 made by our

community members, please visit http://www.thesims2.com. To stay up-to-date

on The Sims 3 news and information, check out http://www.thesims3.com.



    About Electronic Arts



    Electronic Arts Inc. (EA), headquartered in Redwood City, California,

is the world's leading interactive entertainment software company. Founded

in 1982, the Company develops, publishes, and distributes interactive

software worldwide for video game systems, personal computers, cellular

handsets and the Internet. Electronic Arts markets its products under four

brand names: EA SPORTS(TM), EA(TM), EA SPORTS Freestyle(TM) and POGO(TM).

In fiscal 2008, EA posted GAAP net revenue of $3.67 billion and had 27

titles that sold more than one million copies. EA's homepage and online

game site is http://www.ea.com. More information about EA's products and

full text of press releases can be found on the Internet at

http://info.ea.com.



    EA, EA SPORTS, EA SPORTS Freestyle, POGO, The Sims, SimCity, The Sims

Carnival, SimCity 2000 and SimCity 3000 are trademarks or registered

trademarks of Electronic Arts Inc. in the U.S. and/or other countries. All

other trademarks are the property of their respective owners.