2008-08-12 07:00:00
LatCel Provides Latinos an Enriching Mobile Web Experience with On-Deck and
Off-Deck Access
RESTON, Va., Aug. 12 /EMWNews/ -- LatCel, the leading provider of
wireless content services in the U.S. Hispanic market, is bringing
culturally relevant content to Latino customers in the United States and
Puerto Rico by creating a series of Latino portal products developed using
the Netbiscuits Mobile Web platform. LatCel's roster of carrier partners
includes Sprint, AT&T and Centennial Puerto Rico.
The Latino portal will feature special interest channels that will
cover a wide range of topics, from music to news, including the latest on
sports. In addition, it will offer special downloads that will enable the
user to obtain ringtones and wallpapers featuring popular Latino artists,
celebrities and sports figures.
"We were looking for a technology partner that would complement our
efforts in providing Hispanics with the best Mobile Internet experience
from any cellular phone," explained Jorge Rincon, CEO of LatCel. "With
Netbiscuits' Mobile Web platform not only were we able to accomplish this,
but we did so with quick turnarounds and at the highest levels of quality,
which our carrier partners have come to expect from us."
Netbiscuits continues to gain momentum in Latin America with its Mobile
Web platform, enabling a number of highly trafficked websites to go mobile,
such as the one of Latin Pop sensation Juanes.
With Netbiscuits' enabling technology, which automatically adapts
Mobile Web content for optimum viewing regardless of device or carrier,
LatCel was able to create a Latino portal that would work across all of the
existing mobile devices without having to worry about brand distinction.
"The Internet has made it possible for people living outside of their
home countries to stay connected with their culture, heritage and language
with the simple click of the mouse. The Mobile Web should not be treated
differently," said Ran Farmer, Managing Director of Netbiscuits, Inc.
"Working with LatCel to bring relevant content to Spanish-speaking mobile
users in the U.S. is a true testament that it is possible to bring real
Internet experiences, in any language, to mobile devices across the world
if you have the right technology in hand."
About Netbiscuits
Netbiscuits operates the world's leading B2B web software platform for
development, publishing and advertising in the Mobile Internet. Founded in
2000, the company with more than 80 employees in the USA, Germany, and
Singapore serves the global Mobile Internet programs of premium brands such
as Yahoo!, AOL, BILD, Spiegel, RTL, Konami, Sixt, and eBay. Globally
Netbiscuits delivers more than 1 Billion mobile page impressions each
month.
Following a unique approach, the Netbiscuits platform is available as a
web-based software service. The platform provides all tools, interfaces and
mobile enabling technologies online that are needed to create, publish, and
monetize professional Mobile Web applications. Thereby Netbiscuits allows
content & media publishers, marketing & advertising agencies, application
developers, and service providers to achieve a faster path to profit from
their Mobile Internet programs.
For more information please visit: http://www.netbiscuits.com.
http://www.latcel.com
ABOUT LATCEL: LatCel is the leading company enabling and enhancing the
Latino Mobile Internet experience. With content aggregation, management
services and mobile advertising, LatCel has attained an unprecedented
market level within the U.S. Hispanic market and Puerto Rico, potentially
reaching millions of mobile consumers via their cellular phones. LatCel
features On- Deck and Off-Deck distribution with the major carriers and has
agreements with the leading companies of Hispanic content. LatCel is
created through the alliance between Venevision International and WAU
Movil.
http://www.venevisioninternational.com ABOUT VENEVISION INTERNATIONAL: Venevision International is an
entertainment company part of the Cisneros Group with more than 30 years in
the market. Its projects are part of the business development strategy
designed by Gustavo Cisneros, Chairman and CEO of the Cisneros Group of
Companies. Venevision International distributes television programming
throughout the world and is one of the largest independent producers of
television programs in Spanish. The company also distributes films in
Spanish for theater, pay-per-view, home video, paid and free television in
the United States, where it broadcasts its movie channel, Vene Movies.
Venevision International also does business in the international arena of
music with its record label, Vene Music and Siente Music, and mobile
entertainment with Venemobile and LatCel. The company is also a pioneer in
the area of "product integration" through Synapsys International.
For more information:
Ran Farmer
Netbiscuits, Inc.
Phone: +1 703 435 9008
[email protected]
Todd Michael Jamison
LatCel/Venevision International
Phone: +1 305 507 6821
[email protected]
Angie Ayala
A&R Edelman
Phone: +1 650 762 2952
[email protected]
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