EQ Smart Energy Drink(R) Joint Ventures With WFC USA as Sponsor for International Grappling Tournament

EQ Smart Energy Drink® Joint Ventures With WFC USA as Sponsor for International Grappling Tournament

LAS VEGAS, NV–(EMWNews – August 15, 2008) – EQ Labs, LLC, the manufacturer and

distributor of EQ Smart Energy Drink® (effervescent) tablets (PINKSHEETS: RVCK) has agreed to joint venture with WFC Grappling USA (WFCGUSA). The

event will take place at the Sun Dome in Tampa, FL, on August 16, 2008.

Accomplished and renowned Mixed-Martial Arts’ (MMA) legends such as Marcos

Flores, the WFCGUSA Director, and Dan “The Beast” Severn will again head up

this premier grappling speculator. This event guarantees to exceed the

action and excitement of the previous two tournaments, considering an array

of some of the world’s top gladiators from various martial arts disciplines

will participate. Viewers will have an opportunity to observe the best of

the best in action, as the WFCGUSA continues to attract some of the best

and most renowned MMA fighters from the most prestigious fighting schools

on a national and international basis. According to businessman, Kia

Dodaro, the owner of Las Vegas-based LA Gyms, who also has partnerships in

the Mixed Martial Arts World Fighting Championships, and EQ Labs, LLC,

“many of the participants in this event view it as an opportunity to

validate themselves as grapplers in particular, despite the fact that they

are already established their reputations in MMA in general.”

Grappling, which is the act of engaging in close hand-to-hand combat, is a

staple of mixed-martial arts combat which entails handling and controlling

an opponent without the use of striking; typically through the application

of various holds, and counters to hold attempts. In this form of fighting,

the prevailing combatant either forces his opponent into voluntarily

submission, the referee stops the match in favor of the dominating fighter,

or the judges can declare the winner. Fighters from various martial arts

systems utilize a compilation of grappling techniques and strategies (such

as throws, joint locks, and pinning techniques) to force an opponent to

submit (agree to defeat). Believed to have originated in Japan, grappling,

a derivative of Judo (and sometimes referred to interchangeably as either

Judo or Jujutsu), gained acceptance in countries outside of Asia during the

early part of the 20th Century. Different practitioners modified this

martial art (or sport, as it is sometimes referred) throughout the 20th

Century. As an example, the Graci Family of Brazil developed what is

presently referred to as Graci Jujutsu, which is considered to differ from

Brazilian Jujutsu, its predecessor. During the 1990s Horace Graci’s success

in the early Ultimate Fighting Championships inspired many of today’s

successful MMA fighters to adopt the unique Graci Jujutsu model, although

numerous other styles will be represented in the upcoming tournament.

According to Dodaro, “It has been interesting observing MMA fighters from

different systems, as they embraced grappling. A significant number of our

fighters come to MMA with an opinion that their particular form is superior

to another, but quickly learned two things: 1) No one system is better than

another, the preparation and heart of the fighter are most crucial to

success; but 2) In order to succeed in MMA, all fighters will invariably

find themselves on the floor, and the fighter best proficient in grappling

will probably prevail.”

EQ Labs, LLC’s CEO, Maurice “Mo” Owens, stated, “We are pleased to be the

exclusive energy drink sponsor for this action-packed event. Having

sponsored MMA events in the past, this provides increased brand exposure

for our product to this segment of the market. Our sponsorship decisions

are based on the relevance of the event to the impact we can make.

Athletes and fans are still in search of energy drink alternatives to those

existing on the market. In fact, a significant number of our consumers

already use EQ Smart Energy Drink® prior to workouts or participating in

sports competitions. With iBNSports.com broadcasting the tournament over

the Internet, our exciting product will gain greater exposure and educate

viewers of the fact that [better] options exist than those they have become

accustomed to purchasing. EQ is the “smart energy drink” because of its

ingredients, effectiveness, taste, and convenience of use.”

iBNSports.com will broadcast the tournament free of charge over the

Internet at approximately 11:00 a.m. until the last match ends at

approximately 6:00 p.m. Eastern Daylight Time.

“These contestants take this event very seriously,” stated Dodaro, a

partner in MMAWFC, and EQ Labs, LLC investor, and the owner of LA Sports,

Inc., a Las Vegas-based MMA training facility. “When people travel long

distances (at their own expense) to compete, they arrive with a goal of

making their trip worthwhile — to win,” he added. (NOTE: WFC Grappling,

USA and the MMAWFC are different business entities.)

EQ Smart Energy Drink® tablets will be in abundance at the tournament.

Several thousand tablets will be given away to spectators and contestants.

In fact, it is not uncommon to see a significant number of the competitors

dropping 1 – 2 tablets of the product into their water immediately

preceding their match because of the extra energy they rely on it to

provide. Also, the key appeal of EQ Smart Energy Drink® tablets to

athletes is that it does not contain any harsh or illegal ingredients

because it consists primarily of a mixture of vitamins, and natural

ingredients.

“Our company continues to distribute our energy drink tablet at venues like

this, and recognize it as a viable platform for promoting the brand,”

stated Keith Beall, EQ Labs, LLC’s publicity and promotions director. “We

are already engaged in major initiatives consisting of advertising and

distribution strategies that will result in increased brand awareness over

the coming months throughout the U.S., Mexico, and other parts of Latin

America. Events like this grappling tournament and our previous sponsorship

of MMA matches, Sumo Wrestling and even on and off-track race car driving

have also proven to be of tremendous benefit,” he went on to say.

About EQ Smart Energy Drink Tablets

EQ is instant energy in any beverage, consisting of a blend of essential

vitamins, Gingko Biloba and caffeine keeps you going any time, day or

night. EQ is all about energy and living the All-American Lifestyle.

EQ is a great addition to your favorite beverage and mixable to your taste.

Drop an EQ into water or any drink (alcoholic or non-alcoholic). Let it

effervesce and you immediately have yourself an energy drink. Want a light

taste? Use less EQ. Need a stronger flavor? Use more EQ! Either way, the

concept is easy. Get adventurous and get creative.

The product is a thin effervescent tablet that is sold in foil packets of

individual tablets or either tubes of six tablets. Essentially, one can

place a tablet or tube of this product in their pocket or purse and

immediately have an energy drink available in the short amount of time that

it takes for the tablet to dissolve. Try carrying around six cans or

bottles of energy drinks and you will see why EQ Labs encourages consumers

to “Think Outside the Can.”

Initially created by a leading and reputable company that produces

flavoring for children’s medications throughout the globe, EQ’s formula was

invented to consist of FDA-approved ingredients that are not as harsh or

overbearing as some of the energy drink products on the market, and

[rightfully] dubbed the “Smart Energy Drink.”

Effervescent products have been appreciated and trusted in European

countries for years. During this new millennium, novel products like the EQ

Smart Energy Drink® tablet are consistently gaining acceptance and

popularity in North and South America. They are penetrating the $8.5

billion energy drink industry at a noteworthy level.

EQ Smart Energy Drink® (effervescent) tablets already enjoys a presence

in several thousand national retail outlets, after only 16 months of

operation. During this short period of operation, the company has

experienced noteworthy milestones. Additionally, distributor agreements

with national convenience store chains like

7-Eleven or Rite Aid/GNC, the increasing demand for EQ is already being

met. EQ Labs LLC is presently engaged in formal dialogues with other

national distributors that will result in product availability in 80% if

the Top-100 convenience stores and three of the Top-5 retail pharmacy

chains by the end of the 2009.

Headquartered in Las Vegas, NV, a city that never sleeps, the product is

already in demand on the U.S. West Coast, but equal appeal and demand

exists on the U.S. East Coast, in places like Miami, Tampa, and Atlanta.

Additionally, college students, truck drivers, and business professionals

lust after EQ because they know that allows them to work and party for

longer periods. When mixed with alcohol, hangovers are almost non-existent.

“We’ve monitored our sales, and have noticed that our sales consistently

increase when the season arrives for students to study for final exams.

They know and trust it,” stated Michael Villa Jr., EQ’s Sales Director.

A correlation exists between Villa’s statement when comparing the company’s

sales activity in relation to its earlier advertising and marketing

expenditures. As an example, the product was formally introduced to some 36

major university campuses in its early days. College representatives were

hired to introduce [give away] samples of the product on their campus

across the U.S. “Once we discontinued giving away samples, we were

inundated with requests (through our web site) to sell them the product.

Last year, during the Spring Break season, we had to hire extra help to

adequately respond to these requests, because they wanted to use EQ as a

party supplement. That led us to adopt the slogan, ‘You Gotta Have It!”

said Villa.

Since its founding, EQ Labs, LLC has expended a significant amount of funds

to advertise and promote this leading effervescent energy product. National

radio commercials have been produced in English, Spanish and Portuguese by

Emmy Award winning producer, Reggie LaFrance. During 2007-08, full-page ads

appeared in the programs of all major sports publications at the

professional and collegiate levels in football, basketball, baseball, and

hockey. Additionally, the company’s exclusive sponsorship of major

competitions in Mixed-Martial Arts, Sumo Wrestling, Beach Volleyball, and

auto racing has added value to the EQ brand because the product was

advertised nationally in Mexico, as well as being shown on ESPN (which

exposed the product to over 25 million viewers). Most recently,

representation contracts were secured with NFL All-Pro, Michael Pittman,

and NASCAR’s Chase Montgomery, who is the youngest winner in Daytona 500

history. In November 2007, EQ Smart Energy Drink® sponsored a driving

team in the prestigious Baja 1000, and won the 1st Place Award, and

acquired hero status in Mexico. (See: “EQ Smart Energy Drink Attains Hero

Status in Mexico.”

http://www.prnewsnow.com/Public_Release/Finance/170488.html)

“EQ Smart Energy Drink® is in the fast lane. With a management team that

leaves nothing to chance, distribution partners that dominate the retail

chain markets, a marketing and advertising program that converts skeptics

to loyal consumers, and an increasing cadre of successful athletes or

public icons to endorse the product, EQ Labs, LLC continues to realize new

successes (increased sales) with each new day, as consumers increasingly

Think Outside the Can! ” added Mo Owens.

Forward-Looking Statements

Certain statements in this release, and other written or oral statements

made by the company, including the use of the words “expect,” “anticipate,”

“estimate,” “project,” “forecast,” “outlook,” “target,” “objective,”

“plan,” “goal,” “pursue,” “on track,” and similar expressions, are

“forward-looking statements” and are subject to known and unknown risks,

uncertainties, and/or other factors that may cause actual results,

performance, or achievements of the company to be different from those

expressed or implied. The company assumes no obligation and does not intend

to update these forward-looking statements.

For additional information on EQ Smart Energy Drink®, visit:

www.drinkeq.com

www.myspace.com/eq4u

EQ Smart Energy Drink® is the registered trademark of EQ Labs, LLC. All

rights reserved. July 2008

For Additional Information, Contact: Mo Owens, CEO or Robert H. “Bob” Fain III, COO EQ Labs, LLC 4405 W. Sunset Road Las Vegas, NV 89118 TEL: 702-454-0037 Email: [email protected]