Identity.net Builds Momentum with Strategic New Hires

The company adds two senior executives to its team of identity experts

Bellevue, WA (EMWNews) July 17, 2008 — Identity.net today announced the addition of two senior executives – a move that signals the company’s commitment to give consumers from around the world control of their identity and reputation.    

Alan Steele was named Vice President of Engineering and will be responsible for product development. Frank Paterra will serve as Executive Vice President of Operations. The additional talent will accelerate programs for the adoption of Identity.net by consumers around the world to build and share their reputation, navigate the web with greater ease, and safely share information over the internet.

“I am excited to have talent of this caliber coming on board just as we launch Identity.net. These additional hires understand the importance of evolving the internet to one that is safer to use, more convenient, and more user-centric.” concluded Rob Monster, Co-Founder, Chairman and CEO.

“With Alan and Frank taking leadership roles at our company, we have the ability to execute and scale our business growth strategies and deliver superior solutions with Identity.net,” said Co-Founder and President Jim Adler. “They know the consumer market, are very familiar with identity protection and security, and understand why consumers want to take control of their identity and reputation.”

Alan Steele is a startup veteran with over 15 years of experience at Avogadro, Viathan Corp., eRoom Technology and Midnight Networks. Alan was most recently the Founder and CEO of Mergelab, a Seattle-based startup that developed technology for merging user profile and identity information and aggregating feeds of information from user contacts. Prior to founding Mergelab, Alan was SVP of Products at Jobster where he built an unrivaled technical team in Development, Product Design, Operations and QA. At Jobster, Alan integrated the acquisitions of WorkZoo.com and Jobby, growing Jobster’s consumer destination to over 1 million unique visitors/month. He received his BS in Writing and Computer Science from M.I.T.

Frank Paterra brings a strong background in business process, product management, operations and corporate acquisitions. Prior to joining Identity.net, Frank was most recently Vice President of Corporate Development responsible for the acquisition of SmartShopper and served as general manager while at Zango, an online media company. Previously, Frank founded Fluency Software which provided services and software products to the enterprise software market. Prior to Fluency, Frank worked for Rational Software as the general manager of the Rose Business Unit, responsible for one fourth of the company’s revenues. Before this he worked with NASA to develop artificial intelligence systems to aid in the development and operation of satellites.

Frank has published over 20 technical articles. He received his BS in Computer Science from Frostburg State College and his MS and PhD degrees in artificial intelligence and high speed network protocol development from Old Dominion University.

About Identity.net

Headquartered in Bellevue, Washington, the company’s mission is to put consumers firmly in control of their online identity and reputation. The Identity.net (formerly Demoxi) software is built on 50 issued patents and 10 years of advanced research in the fields of cryptography and online identity. For more information, visit www.identity.net.