Internet Marketing Firm Bruce Clay Partners and Certifies With Omniture

Leading Search and Internet Marketing Agency Benefits Clients With Omniture Products, Experience, and Certification

SAN JOSE, CA–(EMWNews – August 18, 2008) – Omniture, Inc. (NASDAQ: OMTR), a leading

provider of online business optimization software, today announced a

partnership with Bruce Clay Inc.,

one of the leading search and Internet marketing agencies, to give Bruce

Clay clients increased advantages for search and marketing campaigns. Bruce

Clay’s search marketing consultants are some of the foremost experts

offering search engine optimization (SEO), pay-per-click, Web analytics and

other marketing services to their clients. The agency has become Omniture

Certified for implementing and supporting clients using Omniture search

and online marketing solutions.

“In the world of search marketing, it’s all about the first page,” said

Bruce Clay, president of Bruce Clay, Inc. “Companies are seeking every

advantage possible to secure the first page — whether through paid or

natural search. Combining our Search Engine Optimization and Omniture knowledge and expertise with

the power of Omniture’s search and online business optimization software

will provide our clients with strategic search advantages.”

Bruce Clay offers deep experience with Omniture SearchCenter for managing search engine marketing campaigns

among the most widely used search engines including Baidu, Google, Miva,

MSN, Yahoo! and many others. Using Omniture SearchCenter, clients can better manage their advertising spend

and increase the yield from their search marketing campaigns. In addition,

Bruce Clay’s expertise with Omniture SiteCatalyst provides their clients with valuable Web analytics

data. By integrating Omniture SiteCatalyst data with Omniture SearchCenter, clients can strengthen the results of their search

marketing campaigns.

Bruce Clay is an award-winning agency that has been recognized in INC

Magazine as one of the most dependable search engine marketing agencies in

the U.S., as an INC 5000 firm in 2007 and 2008, as a CRN FastGrowth 100

firm for 2008, and as a top Organic SEO firm selected by TOPSEO’s and

PromotionWorld.

“The world of search marketing is becoming increasingly competitive and

complex,” said Mark Dillon, vice president of channel sales at Omniture.

“Businesses need an edge as they form bidding strategies and compete for

key words. Omniture gives search marketers a competitive advantage by

providing a suite of products with Web analytics as a foundation that

influences conversion before and after the search click. Together, Bruce

Clay, as one of the most experienced and influential search marketing

agencies, and Omniture, will arm search marketers with the data they need

to execute successful search marketing campaigns.”

About Bruce Clay, Inc.

Bruce Clay, Inc. was founded in 1996, providing search engine optimization

and consulting, pay per click management, and very successful SEO training

and tools. Along with offering high-quality services, Bruce Clay has led

the industry by authoring the SEO Code of Ethics, creating the downloadable

Search Engine Relationship Chart™ and presenting a certification program

to promote ethical practices. Today the company has offices in California,

New York, the U.K., Australia, South Africa and Japan.

About Omniture

Omniture, Inc. is a leading provider of online business optimization

software, enabling customers to manage and enhance online, offline and

multi-channel business initiatives. Omniture’s software, which it hosts and

delivers to its customers as an on-demand subscription service and

on-premise solution, enables customers to capture, store and analyze

information generated by their Web sites and other sources and to gain

critical business insights into the performance and efficiency of marketing

and sales initiatives and other business processes. In addition, Omniture

offers a range of professional services that complement its online

services, including implementation, best practices, consulting, customer

support and user training through Omniture University™. Omniture’s

nearly 4,700 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft,

Neiman Marcus, Oracle, General Motors, Sony and HP. www.omniture.com

Copyright © 2008 Omniture, Inc. All rights reserved. Omniture and

SiteCatalyst are registered trademarks of Omniture, Inc. in the United

States, Japan, Canada, and the European Community. Omniture, Inc. owns

other registered and unregistered trademarks throughout the world. Other

names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute

“forward-looking statements” within the meaning of Section 21E of the

Securities Exchange Act of 1934 and Section 27A of the Securities Act of

1933, including, but not limited to, statements regarding the abilities and

expected benefits of our services to customers and strategic partners.

These statements are based on current expectations and assumptions

regarding future events and business performance and involve certain risks

and uncertainties that could cause actual results to differ materially,

including but not limited to, risks associated with our ability to ensure

that our solutions address the specific requirements of our customers and

strategic partners, the continued adoption by customers and partners of our

services, including our SiteCatalyst service, the significant capital

requirements of our business model, our ability to develop or acquire new

services and enhance existing service offerings, risks associated with our

acquisition strategy and disruptions in our business and operations as a

result of acquisitions, the continued growth of the market for on-demand,

online business optimization services, changes in the competitive dynamics

of our markets, errors, interruptions or delays in our services or other

performance problems with our services, our ability to hire, retain and

motivate our employees, the adoption of laws or regulations, or

interpretations of existing law, that could limit our ability to collect

and use Internet user information; and such other risks described in

Omniture’s quarterly report on Form 10-Q for the quarter ended June 30,

2008, and from time to time in other reports filed by Omniture with the

U.S. Securities and Exchange Commission. These reports are available on the

“Investor Relations” section of our corporate website at

http://www.omtr.com. Omniture undertakes no duty to update any

forward-looking statement to conform the statement to actual results or

changes in the company’s expectations.