Studio 7 Media Streamlines DVD Production Process for Studios and Manufacturers with Introduction of DVD3(TM) Authoring Technology

   'Triple Hybrid' Solution Allows DVD Authors to Combine DVD Content and

          Interactive Extras for Both Mac and PC on a Single Disc



    LOS ANGELES, Aug. 25 /
EMWNews
/ -- Studio 7 Media, LLC, a full

service technology development and design firm, announced today the

introduction of its new, proprietary DVD3(TM) authoring technology, which

allows studios and DVD manufacturers to combine three separate disc formats

- set-top DVD player, Mac and PC - on a single disc. Studio 7 Media's

DVD3(TM) application is the first technology to achieve this milestone

while retaining full Mac OS X functionality and breaking through the data

size limitations previously restricting the amount of DVD video content

that could be included in a triple-hybrid scenario.



    Developed in response to the studios' need to enhance their two-disc

DVD releases with additional DVD video content, DVD3(TM) allows producers

to add bonus video to disc two while simultaneously including

fully-functioning interactive features for both PC and Mac users on the

same disc. Prior to DVD3(TM), additional DVD video content could not be

added to a disc containing both PC and Mac interactive applications without

sacrificing the Mac user experience. With DVD3(TM), studios now have the

ability to maximize the leftover space on disc two with additional

value-added DVD video content and with the PC, Mac and set-top formats

adhering to DVD specifications.



    The release of DVD3(TM) follows a boom in two-disc DVD sets sparked by

the success of the Digital Copy interactive DVD feature, which allows users

to seamlessly copy a movie to their PC, Mac and portable device more easily

than ever before. The first DVD authoring software developed as a Mac

application, DVD3(TM) solves the technical challenge that has stumped DVD

authoring houses and studios of how to successfully combine DVD video with

interactive features for both Mac and PC on a single disc.



    "With the explosion of the Mac audience, studios no longer have the

luxury of releasing new DVDs with PC-only interactive features," said

Cyndee Sugra, CEO of Studio 7 Media. "Where the problem has been is that

the existing DVD authoring software for Hollywood movies was never really

designed to offer a fully optimized Mac experience to the consumer. By

designing DVD3 from the ground up as a Mac application to handle PC, Mac

and set-top formats, we were able to offer a solution that delivers the

best possible end-user experience for Mac and PC users, which adheres to

DVD specifications and works seamlessly with studios and mastering houses."



    DVD3(TM) is the second breakthrough application created by Studio 7

Media in the past year following on the heels of the firm's award winning

digital copy application, a proprietary technology selected by Twentieth

Century Fox to power the studio's "Fox Digital Copy" application. Debuting

for the first time in the motion picture industry with the release of Fox's

"Live Free or Die Hard" DVD, the widely praised Fox Digital Copy allows

users to seamlessly copy a movie to their PC, Mac and portable device, such

as an iPod, more easily than ever before. The application has been included

on a large number of FOX's DVD releases.



    DVD3(TM) authoring services are also available to studios and authoring

houses for effortless delivery as part of Studio 7 Media's full suite of

content development, creative and tech services for Mac and PC DVD-ROM

applications. Studio 7 Media can also provide check discs for QA, deliver

final output for mastering/encryption services in DDP format and offers

robust hosting and server configuration for handling of content delivery

and DRM licensing. In addition to its DVD work, Studio 7 Media offers a

broad range of technology and marketing services including Web development,

interactive and print design, corporate branding, set-top box games and

menus and software applications for companies such as Hewlett-Packard,

Fisher-Price, Nike, MTV and CNN.

    About Studio 7 Media, LLC



    Studio 7 Media, LLC is a full service technology development and design

firm that blends engineering expertise with artistic passion and marketing

know-how to create breakthrough business solutions. Regularly tapped by the

world's largest entertainment, technology, pharmaceutical and industrial

companies for their most pressing assignments, the firm excels in

pioneering new technologies that allow clients to serve their end-users

more effectively than ever before. Studio 7 Media's unique technical

capabilities allow it to extend its offerings beyond those of the

traditional digital creative agency and are matched by a commitment to

customer service and an impeccable track record of measurable results.