WINNERS WILL ENJOY AN ALL-EXPENSE PAID TRIP TO VEGAS TO ENJOY THE ALEJANDRO

  FERNANDEZ CONCERT, KA BY CIRQUE DU SOLEIL SHOW, AND RECEIVE $1000 CASH!



    DALLAS, July 28 /EMWNews/ -- Los Refrescos de Mexico (Jarritos,

Sangria Senorial, Sidral Mundet and Mineragua) have announced an amazing

summer promotion: "Fiestas Patrias en Las Vegas." Los Refrescos de Mexico

are teaming up with Southwest Airlines Vacations to deliver a Fiestas

Patrias celebration any Latino would be proud of! Through this fantastic

promotion contestants can win: two round trip tickets via Southwest

Airlines to Las Vegas, hotel accommodations at the Mandalay Bay Hotel,

tickets to the Alejandro Fernandez concert, tickets to the KA by Cirque du

Soleil show, and $1000 dollars cash -- all in celebration of Mexico's

Independence Day, September 16.



    Southwest is a leader in transportation whose innovative business

approach has made them successful across all consumer demographics,

including the Hispanic community. Nonstop low fare flights and outstanding

customer service have been the keys to their success. Novamex, the

distributor of Los Refrescos de Mexico, is the leading marketer of branded

Mexican food and beverage products in the USA, including the most popular

beverages in the Mexican softdrink category. These two companies were

brought together by Camelot Communications who had the vision to see the

potential of a partnership between two such successful companies.



    "Southwest Airlines Vacations and Los Refrescos de Mexico are leaders

in their respective industries and favorites among Hispanic consumers,

which make this year's partnership a win-win," said David Flynn, Novamex

Group Brand Manager.



    "The Hispanics in the U.S. have great pride in their country and their

music. With this in mind," managing director Jim Lucero says, "this latest

campaign is another example of Camelot delivering innovative strategies to

increase client sales."



    "We're pleased that we were able to leverage Southwest Airlines

Vacations' and Los Refrescos de Mexico's focus on Hispanic customer passion

points to develop a very big and impactful summer music promotion," said

Laura Lopez, Southwest Airlines Vacations Senior Promotions Specialist.



    The "Fiestas Patrias en Las Vegas" Sweepstakes will be supported by

network television on Univision, spot radio in key markets and in-store

point-of-sale materials. Consumers may participate in the Sweepstakes July

28, 2008 to August 24, 2008 by sending a completed entry form along with

any combination of five (5) bottle caps or labels to the sweepstakes P.O.

Box.






    The winner's package will include:



    -- Trip for two to Las Vegas via Southwest Airlines Vacations

    -- Hotel accommodations for 4 days/3 nights at the Mandalay Bay Hotel

    -- $1,000 cash

    -- Pair of tickets to the Alejandro Fernandez concert

    -- Pair of tickets to KA by Cirque Du Soleil



    ABOUT SOUTHWEST AIRLINES:



    After 37 years of service, Southwest Airlines continues to offer the

best value in airline travel, allowing Customers the opportunity to travel

nonstop throughout the country at a very low fare. Southwest offers a very

comfortable ride with premium all leather seats and plenty of legroom.

Southwest does not charge Customers an extra fee for changing their

reservations and continues to offer free amenities. Customers enjoy

complimentary pillows, blankets, snacks, juice, soda, and water on all

flights. Since 1987, the airline has maintained the fewest overall Customer

complaints as published in the Department of Transportation's Air Travel

Consumer Report. Southwest Airlines (NYSE: LUV), the nation's largest

carrier in terms of domestic passengers enplaned, currently serves 64

cities in 32 states. Based in Dallas, Southwest currently operates more

than 3,400 flights a day and has more than 34,000 Employees system wide.



    ABOUT NOVAMEX AND LOS REFRESCOS DE MEXICO



    Novamex is the leading marketer of branded Mexican food and beverage

products in the U.S. where they have exclusive rights for Jarritos, Sangria

Senorial, Sidral Mundet, Mineragua, Jarritos Kids, and Savi. As marketers,

Novamex focuses on all aspects of brand management, from production in

Mexico to consumption in the U.S. and manages a network of over 50,000

distribution points from coast to coast.