Kadient Wins CRM Magazine’s 2008 Market Leader Award for Sales Force Automation

SOURCE:

Kadient

2008-08-21 17:29:00

Kadient Wins CRM Magazine’s 2008 Market Leader Award for Sales Force Automation

Award Reflects the Redefinition of SFA From Data Capture to Helping Sales People Sell

NASHUA, NH–(EMWNews – August 21, 2008) – Kadient has been recognized by CRM magazine as a

2008 Market Leader in the category of Sales Force

Automation (SFA) for the second year in a row.

Most companies implement SFA with the goal of increasing revenue; then they

struggle to get sales people to adopt it, because sales reps receive less

value from SFA than they put in. While traditional SFA is absolutely

necessary for sales managers to track pipelines and create forecasts, these

systems were not built to give salespeople guidance on how to sell better.

Kadient’s selection is further recognition that sales knowledge and sales coaching are

critical components of a sales automation platform for driving improved

sales performance.

This point was echoed by Rob Bois, research director at AMR Research, in

the September 2008 issue of CRM magazine, which announced the awards.

“Kadient’s done a good job modeling the actual sales process, and driving

value to reps, rather than sales managers, and achieves very high user

adoption rates as a result.”

Kadient’s on-demand sales knowledge and coaching application is fully

integrated with Salesforce.com, another one of the winners in the SFA

category. The combined solution allows companies to manage both the “what”

and the “how” of selling.

“This award makes a significant statement about the redefinition of SFA.

Data capture is not enough,” said Brian Zanghi, President and CEO of

Kadient. “The market is underserved by technologies that help sales people

perform better every day. We’re honored that CRM magazine has recognized

this trend and has selected Kadient for this prestigious award.”

The 2008 CRM Market Leader awards recognize the top five vendors in ten

categories spanning the CRM industry. Winners are selected based on

overall revenue, revenue growth, market share, customer wins, reputation

for customer satisfaction, depth of product functionality and company

direction.

About Kadient

Kadient helps companies improve sales performance by arming their sales

people with the content, messages, and strategies they need to win at every

stage of the customer’s buying cycle. Using Kadient’s on-demand sales

knowledge application, sales people can sell on value, stand out from the

crowd, and accelerate sales cycles, while marketing teams gain more control

and consistency in the messages delivered to the marketplace and have

greater impact on revenue. To take a test drive, go to www.Kadient.com and click on “Experience

It.”

Contact:
Jeff Ernst
Vice President of Marketing
603-249-1400

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