Kadient Wins CRM Magazine’s 2008 Market Leader Award for Sales Force Automation
2008-08-21 17:29:00
Kadient Wins CRM Magazine’s 2008 Market Leader Award for Sales Force Automation
Award Reflects the Redefinition of SFA From Data Capture to Helping Sales People Sell
NASHUA, NH–(EMWNews – August 21, 2008) – Kadient has been recognized by CRM magazine as a
2008 Market Leader in the category of Sales Force
Automation (SFA) for the second year in a row.
Most companies implement SFA with the goal of increasing revenue; then they
struggle to get sales people to adopt it, because sales reps receive less
value from SFA than they put in. While traditional SFA is absolutely
necessary for sales managers to track pipelines and create forecasts, these
systems were not built to give salespeople guidance on how to sell better.
Kadient’s selection is further recognition that sales knowledge and sales coaching are
critical components of a sales automation platform for driving improved
sales performance.
This point was echoed by Rob Bois, research director at AMR Research, in
the September 2008 issue of CRM magazine, which announced the awards.
“Kadient’s done a good job modeling the actual sales process, and driving
value to reps, rather than sales managers, and achieves very high user
adoption rates as a result.”
Kadient’s on-demand sales knowledge and coaching application is fully
integrated with Salesforce.com, another one of the winners in the SFA
category. The combined solution allows companies to manage both the “what”
and the “how” of selling.
“This award makes a significant statement about the redefinition of SFA.
Data capture is not enough,” said Brian Zanghi, President and CEO of
Kadient. “The market is underserved by technologies that help sales people
perform better every day. We’re honored that CRM magazine has recognized
this trend and has selected Kadient for this prestigious award.”
The 2008 CRM Market Leader awards recognize the top five vendors in ten
categories spanning the CRM industry. Winners are selected based on
overall revenue, revenue growth, market share, customer wins, reputation
for customer satisfaction, depth of product functionality and company
direction.
About Kadient
Kadient helps companies improve sales performance by arming their sales
people with the content, messages, and strategies they need to win at every
stage of the customer’s buying cycle. Using Kadient’s on-demand sales
knowledge application, sales people can sell on value, stand out from the
crowd, and accelerate sales cycles, while marketing teams gain more control
and consistency in the messages delivered to the marketplace and have
greater impact on revenue. To take a test drive, go to www.Kadient.com and click on “Experience
It.”
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