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LexisNexis and LinkedIn Announce Agreement to Feature LinkedIn(R) Contacts on martindale.com(R)

2008-07-16 09:53:00

Deal is Key Step in Transformation of Martindale.Com into an Online

Networking Destination for the Legal Community

LONDON–(EMWNews)–LexisNexis, a leading global provider of client development solutions

for the legal profession, today announced an agreement with the creator

of the worlds largest professional network,

LinkedIn enhancing the position of its

Martindale-Hubbell®

legal network as a networking destination for attorneys. Additionally,

as part of the agreement, abstracts and links to Martindale-Hubbell

articles and content will be distributed within the LinkedIn network.

Martindale-Hubbell is continually introducing new capabilities and

content on its martindale.com®

service to help corporate counsel and other sophisticated buyers of

legal services identify, evaluate and select counsel from more than a

million attorneys worldwide. The agreement with LinkedIn builds upon

this depth of information by offering users instant visibility between

lawyers they are searching on martindale.com and their personal

LinkedIn relationships, which can serve as referral sources. This

translates into better decision making for users when seeking

information on legal issues, an individual attorney or a firm.

Martindale.com is where corporate

counsel and other legal professionals from all over the world go to find

lawyers, and with LinkedIn connections displayed for easy access and

use, its now a one-stop destination where

they can tap into their online network to get more information and

feedback about the attorneys or firms they are researching from people

they know and trust, said Ralph Calistri,

CEO of Martindale-Hubbell and senior vice president of Global Client

Development at LexisNexis. Access to

LinkedIn at martindale.com is also an important milestone within

our larger effort to provide the most robust and effective online

community for legal professionals.

We are pleased to join with

Martindale-Hubbell, the leader in client development solutions for

lawyers, said Scott Roberts, Senior Director

of Business Development at LinkedIn. As more

and more attorneys use LinkedIn as a critical business tool,

having their LinkedIn credentials and information on martindale.com, as

well as access to legal content from Martindale-Hubbell, will

significantly enhance their use of the LinkedIn network.

The benefits of LinkedIn connections on martindale.com are

supported by findings of a survey conducted by Leader Networks on behalf

of LexisNexis that show attorneys are increasingly looking for online

networks that meet their specific business needs. For example, the

survey found:

  • While 54 percent of attorneys say they belong to an online social

    network, fewer than 10 percent say those sites help them work

    efficiently or cost effectively.

  • Meanwhile, 54 percent of corporate counsel and 41 percent of private

    practice attorneys view linking to other attorneys or expanding their

    network as the most important feature an online professional network

    could provide.

  • And, more than 40 percent of all corporate counsel and private

    practice attorneys report an interest in joining an online

    professional network for lawyers.

Specifics about the LinkedIn and martindale.com arrangement

LinkedIn connections on martindale.com are displayed in an easy

to see and use fashion. When searching martindale.com for

attorneys, users will see LinkedIn icons within the profiles of

attorneys who are members of that network, and within the law firm

profiles when attorneys from that firm are LinkedIn members. If the martindale.com

user is also a member of LinkedIn, he or she can access the LinkedIn

connection with the designated attorney by clicking on the LinkedIn

icon. Doing so presents the user with information about the person, as

well as common LinkedIn connections between the user and the attorney.

In future updates to LinkedIn, abstracts and links to Martindale-Hubbell

articles and other content will be distributed through the LinkedIn

network.

About LinkedIn

LinkedIn takes your professional network online, giving you access to

people, knowledge, jobs and opportunities like never before. Built upon

trusted connections and relationships, LinkedIn has established the worlds

largest and most powerful professional network. Currently, more than 20

million professionals are on LinkedIn, including executives from all

five hundred of the Fortune 500 companies, as well as a wide range of

household names in technology, financial services, media, consumer

packaged goods, entertainment, and numerous other industries. LinkedIn

is backed by world-class investors including Sequoia Capital, Greylock

Partners, Bessemer Venture Partners, and Bain Capital Ventures.

About LexisNexis

LexisNexis® (www.lexisnexis.com)

is a leading global provider of business information solutions to a wide

range of professionals in the legal, risk management, corporate,

government, law enforcement, accounting and academic markets. LexisNexis

originally pioneered online information with its Lexis®

and Nexis®

services. A member of Reed Elsevier [NYSE:

ENL; NYSE: RUK] (www.reedelsevier.com),

LexisNexis serves customers in more than 100 countries with 13,000

employees worldwide.

Ogilvy PR, London for LexisNexis
Sarah Taylor, +44 (0)207 309 1280
[email protected]

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