NEW YORK, Aug. 11 /EMWNews/ -- Italian luxury menswear design label,

CANALI, has partnered with NBC Sports to outfit the on-camera talent for

coverage of the 2008 Beijing Olympics. The CANALI/NBC partnership was

spearheaded by 19-time Emmy Award-winner, Bob Costas, who returns for his

7th Olympics as the Primetime Host. CANALI, known for offering refined and

sophisticated, tailored items worked with each sportscaster at individual

fittings to compose both customized and camera-ready wardrobes. NBC

personalities each received several complete outfits including suits,

sportswear, and accessories. Items range from custom made suits to ready to

wear separates. "We are proud and excited to have been selected by NBC

Sports and the Olympic Games," said Elisabetta Canali, Global Director of

Communications. "We worked closely with NBC and each Olympic broadcast

anchor to find the right fabrics and styles that would make them feel

comfortable and pleasing to the eye."



    CANALI will outfit sportscasters including Bob Costas, Cris

Collinsworth, Jim Lampley, Bela Karolyi, Matt Vasgersian, Bill Patrick,

Fred Roggin, Jimmy Roberts, Al Trautwig, and Tim Daggett. The on air talent

will wear CANALI for the entirety of the three weeks of Olympics coverage

(August 8 - August 24, 2008).

    About CANALI



    In 1934, the brothers Giovanni and Giacomo CANALI founded a tailoring

workshop dedicated to the manufacture of high quality clothing. In the

1950's -- with the contributions of the family's second generation -- sales

swelled. As the firm specialized in fine menswear, its presence began to

influence the Italian market. By the mid Seventies, the firm had opened its

doors to foreign buyers. Exports consumed 50 percent of the entire CANALI

production in 1980.



    The range of CANALI products broadened with the launch of the CANALI

Exclusive line, as well as expanded to encompass an accessories collection

of shirts, ties, belts, shoes and a distinctive line of sportswear made

entirely in Italy.



    In its third generation, CANALI today constitutes a design and

manufacturing group, with seven centers of production located in Italy --

all connected with its headquarters at Sovico, near Milan.



    About NBC Olympics



    NBC, "America's Olympic Network," owns the exclusive U.S. media rights

to the Olympic Games, television's most powerful property, through 2012,

which includes Beijing in 2008, Vancouver in 2010 and London in 2012. From

August 8 - 24, 2008 NBC Universal will present an unprecedented 3,600 hours

of coverage, highlighted by NBC in primetime with live swimming, gymnastics

and beach volleyball. In August 2004, 203 million viewers watched as the

networks of NBC Universal -- NBC, MSNBC, CNBC, USA, Bravo, Telemundo, and

NBC's HD affiliates -- offered a then record 1,210 hours of Olympic

coverage from Athens. For additional information, go to NBCOlympics.com.

Merging news, results and schedules with extensive video coverage and an

unmatched depth of unique story telling content, NBCOlympics.com will be

the Olympic fan's hub for every aspect of the 2008 Beijing Games experience

-- from the most comprehensive TV schedules to learning how to connect to

mobile, gaming, VOD and other digital destinations. NBCOlympics.com will

provide approximately 2,200 hours of live event competition where users can

choose from up to 20 concurrent streams encompassing 25 Olympic sports. In

addition, the site will offer more than 3,000 hours of on-demand access to

full-event replays and extensive highlights, including daily recaps of key

events, best-of montages, commentator analysis and athlete-specific clips.