MDJunction.com 1st Community Website to Select HealthPricer to Power Health Product MarketPlace

HealthPricer signs deal with MDJunction to power online community’s web site with relevant products

Vancouver, B.C. (EMWNews) July 17, 2008 — MDJunction.com, a health-related social network, is the first website in the community category to launch the syndicated health product MarketPlace, powered by HealthPricer Interactive (TSX.V ~ HPC), a leading health product merchandising network. This launch brings health product search offered by trusted merchants to MDJunction visitors, helping them find the products that relate to their health interests.

“MDJunction is about people helping people, a gathering place online for anyone to continue a health conversation or start a new one. Adding the MarketPlace to our site will help our members gain direct access to the products they need from trusted merchants, which is a vast improvement on having to search the entire Internet for those products,” comments Roy Lev, CEO, MDJunction.

Further to the dedicated health product MarketPlace, MDJunction is also introducing contextual health products placements with search results, product ads and hyperlinked to keywords in articles. This will further enhance and display relevant products to visitors as they navigate through the site.

“We are delighted to have MDJunction.com as the first community site to join our growing network of MarketPlace partners. MDJunction is deploying many of the capabilities we offer to our network partners and we hope to see further community sites follow their lead. Community sites tend to have a very loyal sticky audience which should prove to be frequent and loyal MarketPlace users as well,” comments Michael I. Brown, President and CEO, HealthPricer Interactive.

MDJunction is the seventh partner to join the MarketPlace network, which now serves a combined unique visitor base of over 30 million people every month.

About MDJunction (www.mdjunction.com)

We believe that a person who deals with a health challenge can gain a lot by talking to others who are (or were) in the same spot. It can be a treatment recommendation, a review on a doctor or just a ‘rant off’ about your troubles.

You never know what new idea or hope will come up in these conversations and how greatly you may help another person just by sharing your personal experiences.

We’ve decided to make all this happen via self help Support Groups, each one dedicated to a single health issue and managed by the community itself.

MDJunction doesn’t offer a hidden cure, nor is it a replacement to the traditional medical approach. It’s just a meeting place for people, a comfort zone to share, ask & help.

About HealthPricer (www.healthpricer.com)

HealthPricer Interactive Limited (HPC) is a leading online vertical media network, focusing on the premier search category: health. The company has created the search industry’s first normalized health Consumer Packaged Goods (CPG) database. This database forms the underlying foundation for its award winning vertical product search and comparison shopping site: www.healthpricer.com and 7 partner MarketPlaces. HealthPricer Interactive is launching a vertical advertising network customized for health, which will power its partner sites, including, EverydayHealth.com, RightHealth.com, QualityHealth.com, MDJunction.com, Healthline.com, HealthCentral.com and its own site HealthPricer.com.

HealthPricer.com and the partner MarketPlaces deliver more precise results than general search engines, because the database is customized to categorize, and the search engine customized to search, for health products. That context-sensitive search is taken into account in working with trusted online health merchants. HealthPricer uses proprietary technologies to force merchant product information to conform to industry standard categorization and naming conventions. Subsequently, HealthPricer.com and its MarketPlace sites are the most convenient way for consumers to search for and perform side-by-side comparisons of health consumer packaged goods products based on brand, health-related attributes, merchants and price.

The TSX Venture Exchange has not reviewed, and does not accept responsibility for the adequacy or accuracy of the content of this news release.

For further information, please contact:

HealthPricer

For media:

Asa Zanatta

Tel: 604 408 1389/604 724 7755

[email protected]

For investors:

Michael I. Brown, CEO

Tel: 604 301 0221 ext.120

[email protected]    

MDJunction.com

For media:

Angie Green

[email protected]