Industry Leader AMACO/Brent Makes Safety Top Priority With Lead-Free Glazes

INDIANAPOLIS, IN–(EMWNews – August 25, 2008) – AMACO/Brent, a pioneer in ceramic art and

craft product and development, continues to enhance its wide range of

non-toxic products with the addition of six new AP non-toxic lead-free

glazes. With school children in mind, safety remains key with the

expansion of its glaze catalogue. AMACO/Brent continues to offer the most

extensive selection of lead-free glazes found anywhere in the world.

Lead-free

glazes continue to rise in popularity and remain the glaze of choice

for everyone from professional potters to budding young artists in the

classroom. Choosing the right glaze begins with knowing how to read

labels.

To begin the process of selecting lead-free pottery

glazes, check for the ACMI seals. This seal indicates that a qualified

toxicologist for chronic and acute hazards alike has tested the given

glaze. AMACO/Brent was a founding member of the ACMI (the Art & Creative

Materials Institute, Inc.), an organization set up to ensure proper

labeling in the production of art and craft materials. After establishing

itself in 1936, ACMI set out to assist its members in making non-toxic art

and creative materials for children and artists.

The new lead free glaze colors, featured in the Artist’s Choice Series,

offer a selection of AMACO glazes in new colors that allow individuals

to let their creative side shine. Sand Bar, Green Float, Old Brick, Moss

Brown, and Burnt Orange are the new colors that have been added to

AMACO/Brent’s extensive color catalogue. In addition, Dark Red is now

available in the Liquid Underglaze Series.

AMACO/Brent remains one of the most trusted materials manufacturers in the

United States and is the largest manufacturer of ceramic supplies and

equipment for schools and studios. Since a great majority of AMACO/Brent’s

customers are schoolchildren around the world, staying current with safety

innovations over the years plays a critical role in the company’s continued

success.

For further information regarding the supplies and equipment available

through American Art Clay Company, visit www.AMACO.com, or call (800)

374-1600. For further new product review information, please contact Dawn

Sandoe, Creative Director/PR at (800) 374-1600 or via email at

[email protected].