Magic Needles Introduces Hobby Store Chenille Yarn – A First in India with Three Thicknesses – 56 Colours

Mumbai, Maharashtra Jan 14, 2026 (EMWNews.com) – Magic Needles, India’s leading brand in knitting, crochet, and handmade fashion, has launched its premium chenille yarn under its Hobby Store brand. This industry-first, Made-in-India innovation is available in three thicknesses (weights 4, 5, and 6) and 56 colours in each weight. The launch marks a major step in addressing challenges faced by Indian crafters, providing a low-shed, highly durable, and easy-to-work-with chenille yarn for the first time in the country.

Over the years, artisans and hobbyists have expressed the need for high-quality chenille yarn, and Magic Needles has responded by developing a product that eliminates common issues such as splitting, shedding, and difficulty in reworking. The yarn has been engineered to prevent the splitting problem that typically occurs with chenille, with fibres intertwined in a way that ensures smooth, gap-free stitches – a first-ever innovation in chenille yarn. With this launch, Indian hobbyists and professionals now have access to chenille yarn that maintains its texture, resists shedding, and can be reworked effortlessly–ensuring a frustration-free crafting experience.

“As a crafter myself, I understand the struggle of working with chenille yarn that sheds, loses its texture, or becomes impossible to reuse,” says Heena Patel, Founder & Director of Magic Needles. “With Hobby Store, our goal has always been to provide world-class yarn made in India. When we set out to create our own chenille yarn, the goal was simple – to make a product that crafters can truly rely on. Every detail, from fibre strength to stitch definition, has been tested to ensure that whether you’re a beginner or a professional, your projects turn out flawless.”

Hobby Store Chenille Yarn is available in three thicknesses to cater to a variety of crafting needs–lightweight projects, cosy winter essentials, and oversized, textured creations. The yarn is ideal for plush toys, amigurumi, blankets, sweaters, upholstery fabric, rugs, and throws. 

Key highlights:

• First in India to offer three thicknesses (weights 4, 5 & 6) and 56 colours per weight.
• Introductory Launch Offer: Available at 50% off until March 21st, exclusively on www.magicneedles.in.
• Splitting-Resistant Design – Fibres are intertwined to prevent splitting and gaps in stitches.
• Low-shedding – Fibres stay intact for cleaner, long-lasting projects.
• Easy to Rework & Frog – Can be unravelled and reused without damage, making it beginner-friendly.
• Superior Stitch Definition & Durability – Retains shape and structure for precise stitchwork.
• Perfect Stretch & Shape Retention – Ensures that 3D projects like amigurumi dolls or tufted rugs maintain their form.

Magic Needles recently unveiled a flagship store in Mumbai, designed as a creative hub where crafters, hobbyists, and beginners can explore premium yarns, hand-knit garments, and crafting tools, while also participating in expert-led workshops. The store has received an overwhelming response from craft enthusiasts across India.

Hobby Store Chenille Yarn is available at the Magic Needles Store in Mumbai and online at www.magicneedles.in.

About Magic Needles

Founded in 2015, Magic Needles is India’s leading brand in hand-made fashion, offering high-quality garments, accessories, and home décor. Its sub-brand, Hobby Store, provides world-class, India-made yarns and tools for hobbyists and professionals alike. Magic Needles is at the forefront of reviving knitting and crochet as mainstream creative pursuits, making them more accessible, aspirational, and community-driven.

For more information, visit www.magicneedles.in.