MIXX 2008 Attracts Influential Lineup of Speakers, to Explore Transformation of the Media Industry : Chrysler CMO Deborah Meyer, CBS CEO Les Moonves, Author Clay Shirky Join Roster of Notable Speakers; Set to Investigate Theme of “Invention & Reinvention” as Key to Harnessing the Digital Revolution

NEW YORK (EMWNews) August 20, 2008 —

The Interactive Advertising Bureau (IAB)

today announced the full lineup of participants in this year’s

MIXX (Marketing and Interactive

Excellence) Conference and Expo, the Official Interactive Event of

Advertising Week 2008 and the preeminent annual gathering of the

interactive industry. Energizing this year’s

event is a new theme, “Invention and

Reinvention.” This fresh direction for MIXX

2008 spotlights the constant state of creation and evolution required of

business leaders in today’s rapidly changing

digital landscape.

” The interactive industry’s continual innovation forces each of us to evolve and change how we do business—media companies now behave like advertising agencies and marketers act like media companies. And MIXX this year will share the very best thinking from all parties in the ecosystem on how to reach and engage consumers today, which is truly our single biggest combined challenge. ”

Speakers are a “who’s

who” of top marketers, advertising agency

executives, publishers and industry gurus including:

• Deborah Meyer, Vice President and CMO, Chrysler LLC

• Tim Armstrong, President, Advertising and Commerce, North America and

  Vice President, Google Inc.

• David Kenny, Chairman & CEO, Digitas (A Publicis Company)

• Michael Linton, SVP & CMO eBay, Inc.

• Young-Bean Song, Director of Analytics & Atlas Institute, Microsoft

  Advertising

• Henry Blodget, Editor, Silicon Alley Insider

• Jacqueline Corbelli, Chairman & CEO, Brightline iTV Marketing

  Specialists

• Clay Shirky, Writer, Consultant, and Teacher on New Media and the

  Internet

• Charlie Rose, Emmy Award-winning journalist and host of the Charlie

  Rose Show

• Leslie Moonves, President and CEO, CBS Corporation

• Andrew Robertson, President and CEO, BBDO Worldwide

“This year’s MIXX

captures the feverish pace of transformation happening in the media

world today,” said IAB president and CEO

Randall Rothenberg. “The interactive industry’s

continual innovation forces each of us to evolve and change how we do

business—media companies now behave like

advertising agencies and marketers act like media companies. And MIXX

this year will share the very best thinking from all parties in the

ecosystem on how to reach and engage consumers today, which is truly our

single biggest combined challenge.”

In addition to the lineup of keynotes, panels, breakout sessions,

industry forecasts and an exhibit hall filled with an all-star line-up

of vendors, MIXX 2008 offers its attendees an unrivaled opportunity to

learn from senior marketers who will share case studies from across a

variety of emerging platforms.

• How does a top advertising agency decipher the ad network landscape

  for its biggest clients?

• Internet Television: It’s not the future, it’s

  the present and the industry’s leaders will

  share how to do it right.

• Gaming: Reaching and engaging the toughest audiences

• The NHL and Dodge,: Learn how two giant brands converged interactively

  for a fully integrated digital video campaign.

• The Next Big Thing: See a series of rapid-fire demonstrations from

  companies on the bleeding edge of the interactive revolution.

For a full list of confirmed speakers and information on how to

register, please visit www.mixx-expo.com.

The event takes place on September 22-23 at the Crowne Plaza Times

Square and will culminate with the 2008 MIXX Awards Gala on the evening

of September 23.

About the IAB:

Founded in 1996, the Interactive Advertising Bureau (www.iab.net)

represents over 375 leading interactive companies that actively engage

in and support the sale of interactive advertising. IAB members are

responsible for selling over 86% of online advertising in the United

States. On behalf of its members, the IAB is dedicated to the growth of

the interactive advertising marketplace, of interactive’s

share of total marketing spend, and of its members’

share of total marketing spend. The IAB evaluates and recommends

standards and practices, fields interactive effectiveness research, and

educates marketers, agencies, and media companies, as well as the wider

business community, about the value of interactive advertising.