LONDON, July 24 /EMWNews/ -- Niall Cook, Worldwide Director of

Marketing Technology at global communications consultancy, Hill & Knowlton

(H&K), explains the impact social software will have inside the corporate

firewall, in a new book published today. The book, entitled "Enterprise

2.0: How Social Software Will Change the Future of Work" and published by

Gower, is aimed at those working in marketing, advertising, public

relations and internal communications.



    Paul Taaffe, H&K Chairman and CEO, said; "Social software has

fundamentally changed the way consumers think about brands. Niall Cook's

insightful book shows it will also change the way people think about their

employers."



    In his book, Cook helps readers navigate the emerging social software

landscape and introduces the key concepts that make up 'Enterprise 2.0'.

The book uses practical examples from well known companies in a range of

industry sectors to illustrate how Enterprise 2.0 can be applied to

encourage communication, cooperation, collaboration and connection amongst

employees.



    The foreword is written by Don Tapscott, Canadian business executive

and co-author of Wikinomics: How mass collaboration changes everything.



    Notes to Editors

    About the Author



    Niall Cook is the Worldwide Director of Marketing Technology at

international communications consultancy Hill & Knowlton. He frequently

advises the agency's Fortune 500 clients on the effective use of technology

to support internal and external marketing strategy, having recently worked

on projects for Allianz, HSBC and LG. Previously Niall held positions at

the online currency beenz.com, Answerthink Consulting Group, UBS and Reed

Elsevier. He is also the founder and chairman of Cogenz Ltd, a company

providing social bookmarking software for the enterprise. For more

information please visit Niall Cook's website http://www.enterprise2dot0.com .



    About Hill & Knowlton



    Hill & Knowlton, Inc. is a leading international communications

consultancy, providing services to local, multinational and global clients.

The firm is headquartered in New York, with 73 offices in 41 countries, as

well as an extensive associate network. The agency is part of WPP, one of

the world's largest communications services groups. For more information

please visit http://www.hillandknowlton.com



    About the Publisher and book



    Enterprise 2.0, How Social Software Will Change the Future of Work By

Niall Cook, is published by Gower and is available in Hardback

(978-0-566-08800-1) priced at 45.00 pounds Sterling. For more information

about Gower, please visit http://www.gowerpublishing.com.




    Contents:



           -- Introduction

           -- Part One Social Media and Social Software:

              -- The social media explosion;

              -- The birth of social software;

              -- Social software in the enterprise.

           -- Part Two The 4Cs Approach:

              -- Communication;

              -- Cooperation;

              -- Collaboration;

              -- Connection.

           -- Part Three Implementing Social Software in the Enterprise:

              -- Models for success (and failure);

              -- Implementation and adoption.

           -- Part Four Social Software Outside the Enterprise:

              -- Join the conversation.

           -- Afterword;

           -- Appendix;

           -- References;

           -- Index.