New Talking Acne With Your Teen Campaign Offers Advice to Moms on How to Help Kids Start the School Year With Clearer Skin

   - E-guide and Web Site Provide Practical Tools and Tips from Renowned

Parenting Expert Michele Borba and Leading Dermatologist Linda Stein Gold -



    FORT WORTH, Texas, July 15 /EMWNews/ -- With back-to-school season

around the corner, nationally renowned author and Today show parenting

contributor Michele Borba, Ed.D., together with leading dermatologist Linda

Stein Gold, M.D., today helped Galderma, the maker of Differin(R) acne

products launch the Talking Acne with Your Teen campaign. Geared to moms of

children ages 11 to 18, the campaign features an E-guide and Web site

(http://www.MyChildsAcne.com) that provide parents with no-nonsense advice on how

to proactively relate to and communicate with their teens about acne --

without getting under their skin!



    While almost 85 percent of teens experience acne at some point during

their adolescent years, the skin condition can pack an emotional punch,

rousing feelings of anger, depression and frustration. In fact, a recent

survey found that nearly 40 percent of teens avoided going to school

because they were embarrassed by acne and almost a third indicated that

acne stopped them from making friends.



    "Many parents view acne as a teen rite of passage as they transition

into adulthood, but the truth is it can leave serious physical and

emotional scars," said Michele Borba, Ed.D., parenting expert and author of

12 Simple Secrets Real Moms Know. "There are so many factors that impact a

teen's self-esteem and confidence, but thankfully acne is one of those

common problems that mom can easily do something about since there are so

many more options available to successfully manage and treat it."



    Talking Acne with Your Teen E-guide and Web Site Help Moms Address Acne



    Sponsored by Galderma, the maker of Differin(R) (adapalene 0.1% gel,

cream; 0.3% gel) products, the downloadable Talking Acne with Your Teen

E-guide includes tips to help bridge communication gaps and connect with

teens; ways to boost children's self-esteem; a detailed overview of acne

and how it can best be treated; and advice on how parents can help their

teens keep skin clear and healthy for the long term. Following are several

of Borba's practical pointers included in the E-guide:




    -- Get to be a know-it-all - Show interest in the issues affecting your

       teen by researching the topic beforehand -- whether it's acne, peer

       pressure, bullying or dating woes. Be prepared to back-up your advice

       with information and facts by framing the discussion in a way your teen

       can relate to.

    -- Get tech savvy - Learn how to communicate more like a teen. Parents and

       even some doctors are texting to get kids to remember to take their

       medication. Use text and e-mail to send reminders/quick updates.

    -- Get into your kid's time zone -- Timing is everything, including

       talking to your teen at the right time of day. Know when he/she is most

       receptive to talking - and make sure you're available.  Hint: it is

       usually NOT first thing in the morning or right after school.



    In addition to the E-guide, http://www.MyChildsAcne.com provides other tools

for moms, including a back-to-school toolkit where they can receive e-mail

reminders with some tips from Drs. Borba and Stein Gold to help keep their

teen's skin top-of-mind. They can also access the site to sign up to

receive free skin-savvy text reminders to send to their teens before big

school events.



    "Research shows that by their mid-teens, more than 40 percent of

adolescents have acne that requires treatment by a doctor. Many parents and

teens don't know that there is no such thing as a quick-fix - acne is a

long-term problem that requires individualized attention," said Stein Gold,

director of clinical research and division head of dermatology at Henry

Ford Hospital in Detroit. "I see teens in my practice every day that are

distraught over their acne and keep trying over-the-counter treatments that

aren't doing the trick. There are a variety of options available by

prescription that get to the root of acne and prevent it from returning,

and nearly all acne cases can be effectively treated by a doctor."



    To download a copy of the Talking Acne with Your Teen E-Guide or for

more information, visit http://www.MyChildsAcne.com.

    About Differin(R) 0.1% gel, cream and Differin(R) 0.3%(TM)gel



    Differin(R) (adapalene) products are chemically stable, retinoid-like

products. Differin(R) (adapalene) is thought to work deep inside the pores

to help control the cause of the buildup that leads to the formation of

acne. It helps normalize the improper accumulation of skin cells that plug

the pores -- one of the key factors in acne formation.



    Topical adapalene products may cause dryness, redness, peeling,

scaling, stinging, burning, or itching where applied, but should be mild or

moderate, occur early in treatment and decrease thereafter. Other side

effects may include skin discomfort and sunburn. Use of potential irritants

or overexposure to sun or sunlamps, extreme wind or cold, may increase the

potential for irritation. Use of sunscreen and protective clothing is

recommended.



    For more information, visit http://www.differin.com.



    About Acne



    Acne vulgaris is one of the most widely experienced chronic skin

diseases. In recent years, research has lead to a greater understanding of

the pathogenesis of the disease. The disorder begins with the onset of

puberty and is thought to result from hormonal action on the skin's oil

glands (sebaceous glands) leading to plugged pores and outbreaks. It can be

challenging to manage due to the variability in response to treatment and

the need for long-term therapy.



    About Galderma



    Galderma, created in 1981 as a joint venture between Nestle and

L'Oreal, is a fully integrated specialty pharmaceutical company dedicated

exclusively to the field of dermatology. The Company has a presence in 65

countries with over 1,000 sales representatives and is committed to

improving the health of skin with an extensive line of products that treat

a range of dermatological conditions including: acne, rosacea, psoriasis &

steroid-responsive dermatoses and pigmentary disorders. With a research and

development center in Sophia Antipolis, France Galderma has one of the

largest R&D facilities dedicated exclusively to dermatology.



    Leading dermatology brands include Differin(R), MetroGel(R) 1%,

Clobex(R), Tri-Luma(R) and Cetaphil(R). Recently launched products include

Pliaglis(TM), a topical anaesthetic for dermatologic procedures in the

United States.



    The Company's website is http://www.galdermausa.com.