- E-guide and Web Site Provide Practical Tools and Tips from Renowned Parenting Expert Michele Borba and Leading Dermatologist Linda Stein Gold - FORT WORTH, Texas, July 15 /EMWNews/ -- With back-to-school season around the corner, nationally renowned author and Today show parenting contributor Michele Borba, Ed.D., together with leading dermatologist Linda Stein Gold, M.D., today helped Galderma, the maker of Differin(R) acne products launch the Talking Acne with Your Teen campaign. Geared to moms of children ages 11 to 18, the campaign features an E-guide and Web site (http://www.MyChildsAcne.com) that provide parents with no-nonsense advice on how to proactively relate to and communicate with their teens about acne -- without getting under their skin! While almost 85 percent of teens experience acne at some point during their adolescent years, the skin condition can pack an emotional punch, rousing feelings of anger, depression and frustration. In fact, a recent survey found that nearly 40 percent of teens avoided going to school because they were embarrassed by acne and almost a third indicated that acne stopped them from making friends. "Many parents view acne as a teen rite of passage as they transition into adulthood, but the truth is it can leave serious physical and emotional scars," said Michele Borba, Ed.D., parenting expert and author of 12 Simple Secrets Real Moms Know. "There are so many factors that impact a teen's self-esteem and confidence, but thankfully acne is one of those common problems that mom can easily do something about since there are so many more options available to successfully manage and treat it." Talking Acne with Your Teen E-guide and Web Site Help Moms Address Acne Sponsored by Galderma, the maker of Differin(R) (adapalene 0.1% gel, cream; 0.3% gel) products, the downloadable Talking Acne with Your Teen E-guide includes tips to help bridge communication gaps and connect with teens; ways to boost children's self-esteem; a detailed overview of acne and how it can best be treated; and advice on how parents can help their teens keep skin clear and healthy for the long term. Following are several of Borba's practical pointers included in the E-guide:
-- Get to be a know-it-all - Show interest in the issues affecting your teen by researching the topic beforehand -- whether it's acne, peer pressure, bullying or dating woes. Be prepared to back-up your advice with information and facts by framing the discussion in a way your teen can relate to. -- Get tech savvy - Learn how to communicate more like a teen. Parents and even some doctors are texting to get kids to remember to take their medication. Use text and e-mail to send reminders/quick updates. -- Get into your kid's time zone -- Timing is everything, including talking to your teen at the right time of day. Know when he/she is most receptive to talking - and make sure you're available. Hint: it is usually NOT first thing in the morning or right after school. In addition to the E-guide, http://www.MyChildsAcne.com provides other tools for moms, including a back-to-school toolkit where they can receive e-mail reminders with some tips from Drs. Borba and Stein Gold to help keep their teen's skin top-of-mind. They can also access the site to sign up to receive free skin-savvy text reminders to send to their teens before big school events. "Research shows that by their mid-teens, more than 40 percent of adolescents have acne that requires treatment by a doctor. Many parents and teens don't know that there is no such thing as a quick-fix - acne is a long-term problem that requires individualized attention," said Stein Gold, director of clinical research and division head of dermatology at Henry Ford Hospital in Detroit. "I see teens in my practice every day that are distraught over their acne and keep trying over-the-counter treatments that aren't doing the trick. There are a variety of options available by prescription that get to the root of acne and prevent it from returning, and nearly all acne cases can be effectively treated by a doctor." To download a copy of the Talking Acne with Your Teen E-Guide or for more information, visit http://www.MyChildsAcne.com.
About Differin(R) 0.1% gel, cream and Differin(R) 0.3%(TM)gel Differin(R) (adapalene) products are chemically stable, retinoid-like products. Differin(R) (adapalene) is thought to work deep inside the pores to help control the cause of the buildup that leads to the formation of acne. It helps normalize the improper accumulation of skin cells that plug the pores -- one of the key factors in acne formation. Topical adapalene products may cause dryness, redness, peeling, scaling, stinging, burning, or itching where applied, but should be mild or moderate, occur early in treatment and decrease thereafter. Other side effects may include skin discomfort and sunburn. Use of potential irritants or overexposure to sun or sunlamps, extreme wind or cold, may increase the potential for irritation. Use of sunscreen and protective clothing is recommended. For more information, visit http://www.differin.com. About Acne Acne vulgaris is one of the most widely experienced chronic skin diseases. In recent years, research has lead to a greater understanding of the pathogenesis of the disease. The disorder begins with the onset of puberty and is thought to result from hormonal action on the skin's oil glands (sebaceous glands) leading to plugged pores and outbreaks. It can be challenging to manage due to the variability in response to treatment and the need for long-term therapy. About Galderma Galderma, created in 1981 as a joint venture between Nestle and L'Oreal, is a fully integrated specialty pharmaceutical company dedicated exclusively to the field of dermatology. The Company has a presence in 65 countries with over 1,000 sales representatives and is committed to improving the health of skin with an extensive line of products that treat a range of dermatological conditions including: acne, rosacea, psoriasis & steroid-responsive dermatoses and pigmentary disorders. With a research and development center in Sophia Antipolis, France Galderma has one of the largest R&D facilities dedicated exclusively to dermatology. Leading dermatology brands include Differin(R), MetroGel(R) 1%, Clobex(R), Tri-Luma(R) and Cetaphil(R). Recently launched products include Pliaglis(TM), a topical anaesthetic for dermatologic procedures in the United States. The Company's website is http://www.galdermausa.com.
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