NeXplore Search Tops One Million Unique Visitors in May and June
SOURCE:
NeXplore Corporation
2008-07-29 05:00:00
NeXplore Search Tops One Million Unique Visitors in May and June
NeXplore Search Tops One Million Unique Visitors in May and June
NeXplore Marketing Strategies Drive Visitors to New Search Engine
FRISCO, TX–(EMWNews – July 29, 2008) – NeXplore Corporation (
announced that NeXplore Search had more than one million unique visitors in
both May and June according to web-analytics company Compete.com. With its
public beta launch released in January of this year, NeXplore Search is an
innovative Web 2.0 search destination optimized for a superior end-user
experience, rich-media display and social network integration.
Additional significant growth achievements for NeXplore Search during May,
June and July of 2008, according to data provided by Alexa.com, include a
reach increase of 1,298% to 0.00414% over the prior three-month period; and
a traffic ranking increase of 389,679 over the prior three-month period for
a current three-month traffic rank average of 46,661. Alexa.com defines
reach as the percentage of all Internet users who visit a given website.
Traffic rank, as computed by Alexa.com, is based on a value derived from a
website’s reach and number of page views averaged over a period of time.
NeXplore Corporation executives credit an aggressive marketing campaign
focused on reaching sports fans, along with a selection of integrated viral
marketing, Internet advertising and other strategies, for driving the
popularity of NeXplore Search.
Anchoring NeXplore’s marketing strategy targeting sports enthusiasts is the
company’s ongoing partnership with Arena Media Networks (“AMN”) whereby a
series of 45-second video ads showcasing signature features of NeXplore
Search ran throughout the 2007 baseball season and the 2008 NBA and NHL
seasons on hundreds of AMN’s 50-inch digital plasma displays strategically
located in high-traffic areas of marquee baseball stadiums, basketball
venues and hockey arenas across the country.
Scott Grizzle, chief marketing officer for NeXplore Corporation, said,
“We’ve focused much of our initial marketing strategy on enticing sports
fans, particularly those who attend professional sporting events, to try
out NeXplore Search. We believe — and marketing research bears this out —
that these individuals tend to be early adopters of technology, very
socially active and highly influential among their peers. These
characteristics are spot-on for a viral campaign designed to drive adoption
of a new Web-based product. In addition to targeting sports fans, we have
made a significant investment in an aggressive Internet advertising
campaign through various publisher networks. We are very pleased with the
steep growth in NeXplore Search users over such a short period of time.”
Also in line with its strategy of driving awareness and adoption of
NeXplore Search among fans of professional sports, NeXplore Corporation
recently signed former Dallas Cowboy great Darren Woodson and acclaimed
center for the Detroit Red Wings Pavel Datsyuk as company’s spokesmen.
Woodson and Datsyuk actively serve as spokespersons for NeXplore Search and
assist with various business development activities.
Said Edward Mandel, chief executive officer for NeXplore Corporation, “We
are very pleased but not at all surprised by the traction NeXplore Search
is gaining among Internet users. Concurrent with our sports-fan marketing
strategy, we’ve launched a revenue-sharing program for partnering with
select high-traffic Web destinations and organizations that embed NeXplore
Search into their Web properties; and we’ve acquired ClickCaster.com, a
very popular website that provides tools for fast-and-easy audio and video
podcast creation, publishing and management.”
Mandel added, “What we’re seeing now in terms of user adoption of NeXplore
Search is very encouraging, but truth be told, we’ve only just begun. We’ve
dedicated quite a bit of time and resources to building and refining
NeXplore Search, and we’re now seeing this effort bear fruit. Moving
forward, we will continue to add new features that enhance and further
differentiate the NeXplore Search experience, including integrating social
networking components. We will continue to execute creative viral marketing
campaigns and aggressive public relations strategies in support of our
firmly established business and revenue growth goals.”
About NeXplore Corporation
NeXplore Corporation (
providing Web tools and destinations that empower people to drive and
define a World Wide Web perfectly suited for their unique needs, interests
and online pursuits. For advertisers, NeXplore offers a full array of
search, display and interactive advertising products to reach and engage
targeted consumers. For more information about NeXplore, visit
Forward-Looking Statements: A number of statements contained in this press
release are forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995 that involve risks and
uncertainties that could cause actual results to differ materially from
those expressed or implied in the applicable statements. These risks and
uncertainties include, but are not limited to: our ability to commercialize
a proprietary product, our ability to generate product sales and operating
profits, potential vulnerability of technology obsolescence, potential
competitive products by better capitalized companies, potential difficulty
in managing growth, dependence on key personnel, and other risks which will
be described in future company Securities and Exchange Commission filings.
Investor Contact: Scott Grizzle (214) 432-0637 [email protected] Media Contact: |
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