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NeXplore Search Tops One Million Unique Visitors in May and June

SOURCE:

NeXplore Corporation

2008-07-29 05:00:00

NeXplore Search Tops One Million Unique Visitors in May and June

NeXplore Search Tops One Million Unique Visitors in May and June

NeXplore Marketing Strategies Drive Visitors to New Search Engine

FRISCO, TX–(EMWNews – July 29, 2008) – NeXplore Corporation (PINKSHEETS: NXPC) today

announced that NeXplore Search had more than one million unique visitors in

both May and June according to web-analytics company Compete.com. With its

public beta launch released in January of this year, NeXplore Search is an

innovative Web 2.0 search destination optimized for a superior end-user

experience, rich-media display and social network integration.

Additional significant growth achievements for NeXplore Search during May,

June and July of 2008, according to data provided by Alexa.com, include a

reach increase of 1,298% to 0.00414% over the prior three-month period; and

a traffic ranking increase of 389,679 over the prior three-month period for

a current three-month traffic rank average of 46,661. Alexa.com defines

reach as the percentage of all Internet users who visit a given website.

Traffic rank, as computed by Alexa.com, is based on a value derived from a

website’s reach and number of page views averaged over a period of time.

NeXplore Corporation executives credit an aggressive marketing campaign

focused on reaching sports fans, along with a selection of integrated viral

marketing, Internet advertising and other strategies, for driving the

popularity of NeXplore Search.

Anchoring NeXplore’s marketing strategy targeting sports enthusiasts is the

company’s ongoing partnership with Arena Media Networks (“AMN”) whereby a

series of 45-second video ads showcasing signature features of NeXplore

Search ran throughout the 2007 baseball season and the 2008 NBA and NHL

seasons on hundreds of AMN’s 50-inch digital plasma displays strategically

located in high-traffic areas of marquee baseball stadiums, basketball

venues and hockey arenas across the country.

Scott Grizzle, chief marketing officer for NeXplore Corporation, said,

“We’ve focused much of our initial marketing strategy on enticing sports

fans, particularly those who attend professional sporting events, to try

out NeXplore Search. We believe — and marketing research bears this out —

that these individuals tend to be early adopters of technology, very

socially active and highly influential among their peers. These

characteristics are spot-on for a viral campaign designed to drive adoption

of a new Web-based product. In addition to targeting sports fans, we have

made a significant investment in an aggressive Internet advertising

campaign through various publisher networks. We are very pleased with the

steep growth in NeXplore Search users over such a short period of time.”

Also in line with its strategy of driving awareness and adoption of

NeXplore Search among fans of professional sports, NeXplore Corporation

recently signed former Dallas Cowboy great Darren Woodson and acclaimed

center for the Detroit Red Wings Pavel Datsyuk as company’s spokesmen.

Woodson and Datsyuk actively serve as spokespersons for NeXplore Search and

assist with various business development activities.

Said Edward Mandel, chief executive officer for NeXplore Corporation, “We

are very pleased but not at all surprised by the traction NeXplore Search

is gaining among Internet users. Concurrent with our sports-fan marketing

strategy, we’ve launched a revenue-sharing program for partnering with

select high-traffic Web destinations and organizations that embed NeXplore

Search into their Web properties; and we’ve acquired ClickCaster.com, a

very popular website that provides tools for fast-and-easy audio and video

podcast creation, publishing and management.”

Mandel added, “What we’re seeing now in terms of user adoption of NeXplore

Search is very encouraging, but truth be told, we’ve only just begun. We’ve

dedicated quite a bit of time and resources to building and refining

NeXplore Search, and we’re now seeing this effort bear fruit. Moving

forward, we will continue to add new features that enhance and further

differentiate the NeXplore Search experience, including integrating social

networking components. We will continue to execute creative viral marketing

campaigns and aggressive public relations strategies in support of our

firmly established business and revenue growth goals.”

About NeXplore Corporation

NeXplore Corporation (PINKSHEETS: NXPC) improves the online experience by

providing Web tools and destinations that empower people to drive and

define a World Wide Web perfectly suited for their unique needs, interests

and online pursuits. For advertisers, NeXplore offers a full array of

search, display and interactive advertising products to reach and engage

targeted consumers. For more information about NeXplore, visit

www.nexplorecorporation.com.

Forward-Looking Statements: A number of statements contained in this press

release are forward-looking statements within the meaning of the Private

Securities Litigation Reform Act of 1995 that involve risks and

uncertainties that could cause actual results to differ materially from

those expressed or implied in the applicable statements. These risks and

uncertainties include, but are not limited to: our ability to commercialize

a proprietary product, our ability to generate product sales and operating

profits, potential vulnerability of technology obsolescence, potential

competitive products by better capitalized companies, potential difficulty

in managing growth, dependence on key personnel, and other risks which will

be described in future company Securities and Exchange Commission filings.

Investor Contact:
Scott Grizzle
(214) 432-0637
[email protected]

Media Contact:
Rory Doherty
(214) 459-6321
[email protected]

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