2008-07-15 06:00:00
Former Yahoo! Executive Brings 18 Years of Sales and Operations
Management to Lead Nexstar’s eMedia Platform
IRVING, Texas–(EMWNews)–Nexstar Broadcasting Group, Inc. (Nasdaq: NXST) today announced the
appointment of Todd A. Porch, 40, to the position of Senior Vice
President of eMedia. The appointment, effective July 14, 2008, reflects
Nexstar’s commitment to supporting the rapid
development of its digital initiatives and the automated interfacing of
its core advertising operations. Mr. Porch will report to Nexstar
Broadcasting Group Co-Chief Operating Officer, Brian Jones.
Mr. Porch will be responsible for overseeing the Company’s
new media operations including its 28 local community web portals as
well as Nexstar’s eMedia teams; content,
product, service and sales groups. In addition, Mr. Porch will explore
additional avenues to further diversify Nexstar’s
Internet-related partnerships, third-party distribution agreements and
revenue sources to further capitalize on its role as a leading
television broadcaster in medium sized markets.
Todd Porch brings 18 years of eMedia Sales and Operations Management to
Nexstar Broadcasting Group. Todd most recently served as the Senior
Director of Yahoo! Inc.’s North American
Advertising Operations Organization. During his tenure at Yahoo! Inc.,
Mr. Porch managed rich media data centers, infrastructure development
and implementation as well as live event production. He also defined and
deployed Yahoo!’s field advertising business
process and the decentralization of a 160 person advertising operations
organization across North America. He came to Yahoo! through its
acquisition of Broadcast.com where Mr. Porch was involved in a variety
of roles including establishing and implementing Broadcast.com’s
broadcast and Internet infrastructure. Prior to his role at Yahoo!,
Porch held various sales and operations management positions in the
telecom industry.
Commenting on the appointment, Brian Jones, stated, “Todd
brings a great background in eMedia and an impressive track record of
success at Yahoo! and Broadcast.com. His outstanding leadership skills
and experience in operational process, sales, and sales support will
enable us to enhance and accelerate the growth of this high margin
business.
“Since launching Nexstar’s
new media initiatives in 2007, the Company has successfully developed
its television station websites into a profitable ancillary revenue
stream complementary to its core broadcasting activities and is on track
to more than double the $5.2 million of revenue generated from this
source in 2007. We are confident that Todd’s
Internet expertise and proven management abilities will be strong
contributing factors in achieving our goals for growth.”
Mr. Porch added, “I am thrilled to be joining
Nexstar Broadcasting and am confident that the experiences and
relationship which I have developed over the past 18 years will prove to
be important assets to the Company in capitalizing on many additional
new media opportunities. I look forward to working closely with Brian
and bringing the Company’s profitable eMedia
platform to the next level.”
Mr. Porch earned his undergraduate degree from Kansas University in 1991.
About Nexstar Broadcasting Group, Inc.
Nexstar Broadcasting Group, Inc. currently owns, operates, programs or
provides sales and other services to 50 television stations in 29
markets in the states of Illinois, Indiana, Maryland, Missouri, Montana,
Texas, Pennsylvania, Louisiana, Arkansas, Alabama and New York. Nexstar’s
television station group includes affiliates of NBC, CBS, ABC, FOX, My
Network TV and CW and reaches over 7.0% of all U.S. television
households.
Forward-Looking Statements
Statements in this news release which are not purely historical facts,
including statements about forecasted financial projections (such as
changes in net revenue) or other statements about anticipations,
beliefs, expectations, hopes, intentions or strategies in the future,
may be forward-looking statements within the meaning of Section 27A of
the Securities Act of 1933, as amended and Section 21E of the Securities
Exchange Act of 1934, as amended. Such forward-looking statements
involve risks and uncertainties, and are subject to change based on
various important factors, including the impact of changes in national
and regional economies, our ability to service and refinance our
outstanding debt, successful integration of acquired television stations
(including achievement of synergies and cost reductions), pricing
fluctuations in local and national advertising, future regulatory
actions and conditions in the television stations’ operating areas,
competition from others in the broadcast television markets served by
the Company, volatility in programming costs, the effects of
governmental regulation of broadcasting, industry consolidation,
technological developments and major world news events. Unless required
by law, we undertake no obligation to update or revise any
forward-looking statements, whether as a result of new information,
future events or otherwise. In light of these risks, uncertainties and
assumptions, the forward-looking events discussed in this news release
might not occur. You should not place undue reliance on these
forward-looking statements, which speak only as of the date of this
release. For more details on factors that could affect these
expectations, please see our filings with the Securities and Exchange
Commission, including our most recent Annual Report on Form 10-K.
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Nexstar Broadcasting Group, Inc. Operating Officer Jaffoni, Ratula Roy |
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