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Omaha World-Herald Chooses Nstein to Create New Verticals, Enhance Reader Experience

2008-08-21 10:00:00

    Nstein's text mining critical to leveraging hundreds of thousands of


    MONTREAL, Aug. 21 /EMWNews/ - Nstein Technologies Inc. (TSX-V: EIN), a leader in digital publishing solutions for

newspapers, magazines and online content providers, announced that Omaha

World-Herald Company (OWH), owner of daily and weekly newspapers in

Nebraska and Iowa, has selected Nstein's Text Mining Engine solution to

semantically organize its vast library of media assets.

    OWH is the largest employee-owned newspaper in the United States and

has been publishing its flagship paper since 1885, and on the web since

1996. In an effort to create a more rewarding news product for its

audience, the company sought in 2008 to flatten the newsroom to serve all

channels in order to produce news 24/7. Central to this vision is the

ability to tag media assets with rich metadata that reflects the OWH brand

and the markets it serves.

    With Nstein Technologies' text mining, OWH will be able to more

efficiently and consistently tag all user and editorially-generated

content, including articles, images, and videos. In addition to enhancing

front-end and editorial search, these tags will help OWH augment SEO on all

of its sites, automate workflows, enable personalization, and streamline

syndication efforts.

    "When we first saw the product demoed, we were intrigued with how

quickly content could be tagged - and found," said Jeff Carney, Assistant

Managing Editor, Omaha World-Herald. "Management immediately recognized

that if we wanted to create a new vertical on, say, Outdoor Sports, we

would now be able to mine our assets and create new products almost on the

fly. Eventually we plan to tag advertising as well - to better associate

relevant content with ads."

    "Omaha World-Herald is an extremely progressive and forward-thinking

company, and we are thrilled that after exhaustive analysis, OMH chose

Nstein to automatically generate rich metadata," said Luc Filiatreault,

President and CEO of Nstein Technologies. "Management understands that

having a comprehensive inventory of all its assets is the easiest way to

leverage and monetize the content that they have invested in."

    Nstein is the online provider of choice for many of the world's leading

media companies, including: News International, Transcontinental Media,

Conde Nast, ImpreMedia and Gesca Digital Media.

    About Nstein Technologies Inc.

    Nstein Technologies (TSX-V: EIN) develops and markets multilingual

solutions that power digital publishing for the most prestigious

newspapers, magazines, and content-driven organizations. Nstein's solutions

generate new revenue opportunities and reduce operational costs by enabling

the centralization, management and automated indexing of digital assets.

Nstein partners with clients to design a complete digital strategy for

success using publishing industry best practices for the implementation of

its Web Content Management, Digital Asset Management, Text Mining Engine

and Picture Management Desk products.

- The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this release. - The financial value of the contract, on an individual basis, is not financially material to the affairs of Nstein Technologies Inc. The specific financial terms of the contracts can not be disclosed since knowledge of these transaction terms could represent a significant loss of competitive advantage to the Company as competitors would gain access to its pricing model. The Company believes that the disclosure of agreements by means of a press release is necessary to demonstrate the ability of the Company's technology to meet the requirements of its potential clients in the publishing, media and entertainment industries. Further, the completion of these types of agreements demonstrates the ongoing ability of the Company to capture an increasing share of this market and generate market acceptance for its products. The software license revenues resulting from this contract were included in the Company's second quarter results (quarter ended June 30, 2008). - Any statement that appears prospective shall not be interpreted as such.

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