2008-08-19 10:41:00
San Francisco and Norfolk, VA Leading U.S. Markets for Online Job Seekers
NEW YORK, Aug. 19 /EMWNews/ -- Online Job Searchers, those adults
who have conducted an employment search online during the past month,
represent a youthful, educated, racially diverse group, according to
consumer and media research firm Scarborough Research. Scarborough finds
that Online Job Searchers are 62 percent more likely than the total adult
population to be ages 18-34; 23 percent more likely to have at least some
college education; and 47 percent more likely to be African-American.
Scarborough also finds that San Francisco and Norfolk, VA are the
leading markets for Online Job Searchers. Sixteen percent of consumers in
these markets searched online for employment during the past month, versus
the national average of 12 percent.
People already employed full-time or part-time are more likely to
conduct online job searches then those who are not employed. While the
majority of employed Online Job Searchers are white collar (68 percent),
about one-third (32 percent, or almost seven million) are blue collar.
Online Job Searchers tend to come from mid- to upper-income households.
Even though they are already well-educated, Online Job Searchers have a
thirst for more knowledge or career advancement. They are nearly two and a
half times more likely than adults overall to plan to go back to school
during the next year, and 63 percent more likely to have engaged in an
adult continuing education program during the past year.
"Job search websites are used daily by all types of people seeking
employment, especially the young, educated and currently employed," said
Gary Meo, senior vice president, digital media services, Scarborough
Research. "To differentiate themselves in a crowded marketplace, job search
websites would do well to understand the job seeker's desired geography, in
both local and expanded job searches. Knowing the local-market
characteristics of the job searchers desired location can help sites better
position their services to both employers and applicants."
Online Job Searchers are more likely than other Internet audiences to
be avid downloaders of digital content, such as music, television programs,
video games and podcasts. In fact, they are heavy Internet users overall,
going online to do everything from paying bills and making travel
reservations to email and weather.
From a lifestyle perspective, Online Job Searchers are more active and
athletic than the average person and considerably more likely to engage in
activities such as basketball, jogging, tennis and yoga. They are also more
likely to enjoy a wide variety of social events, including attending rock
and R&B/Hip-Hop concerts, visiting art museums, and going to the zoo.
Scarborough Local Market Profile: Online Job Searchers
DMA(R) %
San Francisco/Oakland/San Jose, CA 16
Norfolk/Portsmouth/Newport News, VA 16
Boston, MA 15
Columbus, OH 15
Philadelphia, PA 15
Washington, D.C. 15
Hartford/New Haven, CT 15
Atlanta, GA 15
Minneapolis/St. Paul, MN 15
Las Vegas, NV 15
Richmond/Petersburg, FL 15
Detroit, MI 15
Portland, OR 15
San Diego, CA 14
Denver, CO 13
Indianapolis, IN 13
Colorado Springs/Pueblo, CO 13
New York, NY 13
St. Louis, MO 13
Orlando/Daytona Beach/Melbourne, FL 13
Flint/Saginaw/Bay City, MI 13
Nashville, TN 13
Providence/New Bedford, RI 13
Austin, TX 13
El Paso, TX 13
Miami/Ft. Lauderdale, FL 13
Mobile/Pensacola, FL 13
Baltimore, MD 12
Chattanooga, TN 12
Wilkes-Barre/Scranton, PA 12
Albuquerque/Santa Fe, NM 12
Chicago, IL 12
Salt Lake City, UT 12
Kansas City, MO 12
Sacramento/Stockton/Modesto, CA 12
Buffalo, NY 12
Dayton, OH 12
Jacksonville, FL 12
Memphis, TN 12
Seattle/Tacoma, WA 11
Houston, TX 11
Raleigh/Durham, NC 11
West Palm Beach/Fort Pierce, FL 11
Cleveland/Akron, OH 11
Des Moines/Ames, IA 11
Albany/Schenectady/Troy, NY 11
Dallas/Fort Worth, TX 11
Los Angeles, CA 11
Phoenix, AZ 11
Syracuse, NY 11
Louisville, KY 11
Grand Rapids/Kalamazoo/Battle Creek, MI 11
Tucson, AZ 11
Green Bay/Appleton, WI 10
Tampa/St. Petersburg, FL 10
Cincinnati, OH 10
Greensboro/High Point/Winston-Salem, NC 10
Fresno/Visalia, CA 10
Oklahoma City, OK 10
Wichita/Hutchinson, KS 10
San Antonio, TX 10
Toledo, OH 10
Birmingham, AL 10
Charlotte, NC 10
Honolulu, HI 10
Knoxville, TN 10
Tulsa, OK 10
Milwaukee, WI 9
Pittsburgh, PA 9
Rochester, NY 9
Greenville/Spartanburg/Asheville/Anderson, SC 9
Harrisburg/Lancaster/Lebanon/York, PA 9
Lexington, KY 9
Spokane, WA 9
Roanoke/Lynchburg, VA 8
Bakersfield, CA 7
Little Rock/Pine Bluff, AR 7
Fort Myers/Naples, FL 7
Charleston/Huntington, WV 7
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