Business News

Pastry Launches Thin Mint Collection

2008-07-16 06:50:00

         Proceeds from sales will go to the Girl Scouts of the USA



    NEW YORK, July 16 /EMWNews/ -- Pastry, a division of Run Athletics,

Inc., today announced the launch of the Pastry Thin Mint Collection in

which a portion of the proceeds will go to the Girl Scouts of the USA. The

Collection, comprised of footwear and a backpack, will hit retail in

mid-July 2008.



    "Our relationship with the Girl Scouts is deeply meaningful to us,"

explains Vanessa Simmons. "To have the opportunity to further support their

efforts of empowering young women with the creation of the Thin Mint

Collection is very special." Adds Angela Simmons, "We have had so much fun

working with the girls; I feel they do more for us than we could ever do

for them! We are hoping our relationship with the Girl Scouts organization

continues to grow and develop."



    Over the past year Vanessa and Angela have served as spokespersons for

the Girl Scouts Organization inspiring girls across the country to

participate in their Entrepreneurship and Financial Literacy programs. From

speaking to the Girl Scouts about their business endeavors to supporting

the girls in their leadership initiatives, Vanessa and Angela have been

doing whatever it takes to let these girls know they can be successful in

whatever they do.



    The Thin Mint Shoe is created from the body of the Pastry "Fab Cookie"

sneaker with a range of materials including suede action leather with

polyurethane trim. Special attention was taken when designing this style

down to the smallest detail with the inclusion of basic tenets of the Girl

Scout philosophy scripted on the outsole of the shoe.



    Pastry Thin Mint footwear is set to launch with two colorways,

chocolate and white, in both women's and kids' sizes. The footwear and

backpack will launch on Wednesday, July 16th. The women's Thin Mint has a

SRP of $70.00 and the kids' version will retail for $45.00. The

coordinating backpack has a SRP of $65.00. Pastry Thin Mint collection can

be found at specialty retailers in the US, including Finish Line,

Underground Station and Lady Foot Locker.



    Vanessa and Angela Simmons launched Pastry Footwear in March 2007 with

the "Cake" collection and followed up with the "Fab Cookie" collection in

August. The "Fab Cookie" launch proved to be a huge success and the shoe is

now being offered in a "hi-top" version. Pastry continues to win

fashionable young ladies over with their fun, colorfully designed footwear.



    About Girl Scouts of the USA



    Founded in 1912, Girl Scouts of the USA is the preeminent leadership

development organization for girls with 3.6 million girl and adult members.

Girl Scouting, the leading authority on girls' development, builds girls of

courage, confidence and character who make the world a better place. The

organization serves girls from every corner of the United States and its

territories. Girl Scouts of the USA also serves American girls and their

classmates attending American or international schools overseas in 90

countries. For more information on how to join, volunteer, reconnect or

donate to Girl Scouts, call (800) GSUSA 4 U [(800) 478-7248] or visit

http://www.girlscouts.org.



    About Pastry



    A division of Run Athletics, Inc., Pastry is a premium brand of

footwear, apparel and accessories inspired by the dynamic personalities,

vision and direct involvement of Vanessa and Angela Simmons. Pastry made

its debut in 2007 and has grown into a complete collection of lifestyle

products for women. Pastry can be found in leading department and specialty

stores throughout the United States, Canada and Mexico.




For more information on Pastry, please visit http://www.pastrykicks.com. For more information on Vanessa and Angela's involvement with the Girl Scouts, please visit http://www.girlscouts.org/vanessaandangela. For press inquires, images or sample request, please contact: Kim Snow - Pastry / 212.246.1900 x162 / [email protected] This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com.

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Jordan Taylor

Jordan Taylor is Sr. Editor & writer from San Diego, CA. With over 20 years and 2650+ articles edited rest assured your Press Release will see traction.

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