Next Twelve Months Will Bring More Than $5 Million to Publishing Partners to Raise Overall Partner Revenue to $7.5 Million in First Two Years

SAN FRANCISCO, CA–(EMWNews – August 6, 2008) – Peanut Labs, provider of unmatched Gen-Y

sample for market researchers, announced today that it has paid out $2.5

million to its network partners over the past year and expects to pay out

some $5 million in the coming year. Peanut Labs provides respondents for

conducting market research through its sampling methodology integrated into

more than 70 social networks and social applications, including MySpace,

Facebook, and Google OpenSocial. Social networks and applications rely on

Peanut Labs for an additional monetization stream as online advertising

struggles to generate revenues.

A wide variety of publishers and applications have benefited from the

additional, incremental revenues that Peanut Labs has generated for them,

ranging from social applications like Fluff Friends, Oregon Trail or

Makemebabies to blogging sites like LiveJournal and Xanga to gaming sites

like Acclaim, Backstage Technologies or Ijji. Publishers experience payout

rates from market research that tend to be many multiples higher than

revenues generated by online ads.

“Peanut Labs surveys have fit seamlessly into our ‘Scratch and Win’ and

‘Pull Tabs’ applications as our users have appreciated interacting with

surveys to earn additional tokens for our apps,” says Marc Dugas, manager

of Backstage Technologies, maker of casual games for social networks. “Our

partnership has meant an important source of revenues, enabling us to

continue using casual games to increase fundraising and awareness for

charities and non-profits.”

According to a recent Peanut Labs survey, social application use amongst

13-25 year olds has continued to rise, while banner advertising that social

networks rely on for revenues is struggling to inspire clicks, with 52

percent of young Americans surveyed saying they would never or rarely click

on ads in social networks. As social applications and networks continue to

incorporate alternative means of generating incremental revenue beyond ads,

market research will continue to pay partner revenues, building up to $5

million in the coming year.

“Our partnership has proven beneficial for both our gamer community and

Acclaim itself,” said Howard Marks, Chief Executive Officer at Acclaim

Games. “Peanut Labs has allowed us to engage young gamers for their coveted

market research feedback, while allowing them to acquire Acclaim Coins for

new in-game items to continually enhance their Acclaim experience.”

“Our recent survey indicates that Gen-Y is truly enjoying social

applications, regardless of publishers’ monetization challenges,” said

Murtaza Hussain, chief executive officer of Peanut Labs. “These publishers

have begun to realize that Peanut Labs is unique in that we are one of the

few companies to offer them revenue streams for social networks and

applications to monetize social network users.”

About Peanut Labs

Peanut Labs is changing the way online market research is accessed and

delivered, providing unparalleled access to millions of 13-25 year olds

that comprise today’s Gen Y audience. Developer of Sample3.0, the Peanut

Labs sample methodology taps into more than 70 social networks including

MySpace, Facebook, and Google OpenSocial. Sample3.0 is quickly becoming the

online sampling methodology of choice by leading marketing research firms.

More information about Peanut Labs and Sample3.0 can be found at

www.peanutlabs.com.