Affordable Device Makes It Easy to Take Digital Media Collections From the

                        Computer to the Living Room



    SAN DIEGO, Aug. 6 /EMWNews/ -- Iomega, an EMC company (NYSE: EMC)

and a global leader in data protection and security, today announced the

new Iomega(R) ScreenPlay(TM) TV Link, making it convenient and affordable

to access multimedia content on any high-definition television or home

theater system. Complete with full-function remote control, the new

ScreenPlay TV Link features an easy-to-use USB port for attaching

compatible storage devices and enjoying high quality movies, music and

photos from the best seat in the house.



    Smaller than a deck of playing cards, the new Iomega ScreenPlay TV Link

is based on the same display technology as Iomega's ScreenPlay HD

Multimedia drive, introduced in April 2008, and offers the same audio and

video quality with upscaling to high definition. While the ScreenPlay HD

Multimedia Drive features a fully-integrated 500GB hard drive solution,

this latest addition to the ScreenPlay product family gives users the

flexibility to connect their own USB external storage devices to the

ScreenPlay TV Link and play back the media content on an attached TV. The

result is an affordable, easy-to-use multi-media solution that can utilize

different storage devices when friends, family or co-workers drop by with a

media file to share. Compatible USB devices with the new ScreenPlay TV Link

include flash drives, hard drives, and Iomega's REV drives.



    "The ScreenPlay TV Link is an ultra-portable device that gives everyone

a seamless way to share family photos, play music, and enjoy videos," said

Loren Bryner, global product manager, Iomega Corporation. "The ScreenPlay

TV Link turns any TV or home theater into party central for computer-based

media content. There's no easier way to enjoy photos, music, or

downloadable movies."



    The portable ScreenPlay TV Link includes a remote control for easy

navigation as well as a full complement of advanced video outputs for

displaying high-resolution digital photos and video.



    "We've created a product that's fun, functional and so affordable that

it should be a 'must have' for anyone enjoying digital content today," said

Bryner. "Using the ScreenPlay TV link to bridge the computer world of

digital media files with the home theater world of high definition

television is a natural evolution of the family room and a great new option

in home entertainment."



    Iomega ScreenPlay TV Link Technical Description



    The ScreenPlay TV Link plays stored media content from USB storage

media such as flash drives, hard drives (NTFS or FAT32), and Iomega REV

drives.



    Video connection options include HDMI, component and composite video,

and a SCART adapter for use in international markets. Audio connection

options include composite RCA and coaxial S/PDIF. Using the HDMI or

component outputs, the user can choose video settings from 480p/720p/1080i

(720p and 1080i are achieved through upscaling). Supported media formats

include MP3, AC3 (Dolby(R) Digital Encoding), WAV, WMA, MPEG-1, MPEG-2

(AVI/VOB), MPEG-4 (AVI/DiVX 3.11, 4.x, 5.x/XViD) and JPEG.



    The ScreenPlay TV Link measures just 3.26"x3.07"x0.78" and weighs less

than 4 ounces, giving this multimedia powerhouse roughly the same

dimensions as a drink coaster.



    System Requirements



    The Iomega (R) ScreenPlay(TM) TV Link is compatible with standard

televisions and with high-definition televisions (720p and 1080i playback

is achieved through upscaling).



    Availability



    The Iomega (R) ScreenPlay(TM) TV Link is now available in the Americas

for $99.95. (Price is U.S. suggested retail.) The Iomega ScreenPlay TV Link

will be available in Europe later this month for 79 euro.

    About EMC



    EMC Corporation (NYSE: EMC) is the world's leading developer and

provider of information infrastructure technology and solutions that enable

organizations of all sizes to transform the way they compete and create

value from their information. Information about EMC's products and services

can be found at http://www.EMC.com.



    About Iomega



    Iomega Corporation, a wholly owned subsidiary of EMC Corporation

headquartered in San Diego, is a worldwide leader in innovative storage and

network security solutions for small and mid-sized businesses, consumers

and others. The Company has sold more than 400 million digital storage

drives and disks since its inception in 1980. Today, Iomega's product

portfolio includes industry leading network attached storage products,

external hard drives, and our award-winning removable storage technology,

the REV(R) Backup Drive. OfficeScreen(R), Iomega's managed security

services, available in the U.S. and select markets in Europe, provides

enterprise quality perimeter security and secure remote network access for

SMBs, which help protect small enterprises from data theft and liability.

To learn about all of Iomega's digital storage products and managed

services solutions, please go to the Web at http://www.iomega.com.

Resellers can visit Iomega at http://www.iomega.com/ipartner.



    * 1 GB = 1,000,000,000 bytes.



    Iomega, REV, eGo, ScreenPlay, and OfficeScreen are registered

trademarks of Iomega Corporation in the United States and/or other

countries. All other trademarks are the property of their respective

holders.



    NOTE: This release contains "forward-looking statements" as defined

under the Federal Securities Laws. Actual results could differ materially

from those projected in the forward-looking statements as a result of

certain risk factors, including but not limited to: (i) adverse changes in

general economic or market conditions; (ii) delays or reductions in

information technology spending; (iii) our ability to protect our

proprietary technology; (iv) risks associated with managing the growth of

our business, including risks associated with acquisitions and investments

and the challenges and costs of integration, restructuring and achieving

anticipated synergies; (v) fluctuations in VMware, Inc.'s operating results

and risks associated with trading of VMware stock; (vi) competitive

factors, including but not limited to pricing pressures and new product

introductions; (vii) the relative and varying rates of product price and

component cost declines and the volume and mixture of product and services

revenues; (viii) component and product quality and availability; (ix) the

transition to new products, the uncertainty of customer acceptance of new

product offerings and rapid technological and market change; (x)

insufficient, excess or obsolete inventory; (xi) war or acts of terrorism;

(xii) the ability to attract and retain highly qualified employees; (xiii)

fluctuating currency exchange rates; and (xiv) other one- time events and

other important factors disclosed previously and from time to time in EMC's

filings with the U.S. Securities and Exchange Commission. EMC disclaims any

obligation to update any such forward-looking statements after the date of

this release.