Rapper Coolio and Jazz Saxophonist Sign On to “Green” Campaign Targeting Black College Campuses

Campaign to Kick Off on “Just Environment,” a Weekly Radio Talk Show, Debuted Friday, July 11 on WCLK

DISTRICT OF COLUMBIA, GA–(EMWNews – July 15, 2008) – E-Wire — Rapper/ reality star

Coolio and jazz saxophonist, Jarez are among artists recently enlisted as

spokespersons for the Environmental Justice and Climate Change’s (EJCC)

campaign to educate students at Historically Black College and University’s

(HBCU) about the global warming crisis, EJCC director, Nia Robinson

announced today.

“Our goal is to engage a diverse group of black youth in the fight for

climate justice,” says Robinson. “Whether they’re old school hip-hop fans,

jazz enthusiasts, or among the neo-soul crew, we want them focused on

climate change. EJCC is pleased to have Coolio and Jarez reaching out to

their base to promote environmental sustainability.”

The campaign kicked off July 11, 2008 on “Just Environment,” an EJCC

sponsored urban talk radio program that will integrate diverse perspectives

on environmental issues and underscore EJCC’s campaign efforts.

Broadcasting weekly at noon on WCLK 91.9, “The Jazz of the City,” and live

online at www.wclk.com, the radio show will feature informative discussions

of problems and solutions for healthy, sustainable lifestyles. The jazz

stylings of Jarez, from his CD release “To the Top” will provide the

musical signature for the show.

The EJCC HBCU Initiative — a partnership with former Vice President Al

Gore’s Alliance for Climate Protection’s “We” campaign — will use unique

voices to encourage black youth to engage in the climate change discussion.

EJCC will train and organize students on black college campuses to promote

the greening of university grounds, grow support for climate justice, and

encourage HBCU presidents to sign on to a Presidents Climate Commitment.

“The effects of climate change fall disproportionately on people of color,

Indigenous Peoples, and low-income communities,” says Robinson. “Black

students must be on the frontlines educating their communities and

contributing to the policy debate.”

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