National Brands and Local Favorites Set to Enhance JetBlue's New Home at

                                    JFK



    ATLANTA, Aug. 5 /EMWNews/ -- The Paradies Shops -- known within the

industry as the "Best Airport Retailer" -- has recently been awarded a

contract to bring exciting retail concepts to JetBlue Airways' new Terminal

5 at John F. Kennedy International Airport (JFK). Opening October 1, 2008,

Terminal 5 will feature an engaging mix of exclusive national brands and

Big Apple-inspired stores -- to include New York's own Sports Radio 66 WFAN

-- sure to complement the terminal's state-of-the-art design that puts

customers first.



    "The Paradies Shops is proud to partner with JetBlue in bringing these

national and local concepts to the traveling public at JFK's new Terminal

5," said Gregg Paradies, president and CEO. "Innovation and culture are two

core values we share with JetBlue, and we welcome the opportunity to assist

them in bringing humanity and service back to air travel."



    JetBlue's Terminal 5 will be highlighted by the following stores:



    WFAN "The Fan"



    Recognized by the locals as "The Fan," The Paradies Shops is thrilled

to have entered into an exclusive licensing agreement with the world's

first 24- hour all-sports radio station, Sports Radio 66 WFAN, in turn

bringing the magic of this all sports radio station to JetBlue's Terminal

5. This all- sports store will feature continuous sports news echoing from

the speaker. The store will offer an exciting assortment of New York teams'

licensed merchandise -- customers and fans alike will be seeking out this

one-of-a-kind destination.



    CNBC News New York



    CNBC is the world leader in business news providing real-time financial

market coverage and business information to more than 340 million homes

worldwide. This Paradies exclusive combines the ultimate in convenience,

merchandise selection, service, store design, and entertainment. Travelers

will get today's news today by viewing multiple flat screens strategically

located throughout the store as well as utilizing the Internet kiosk. The

store will feature Read & Return and Press Express.



    LACOSTE



    Recognized by its green crocodile logo, LACOSTE offers a thriving,

globally-recognized collection of apparel and other merchandise for men,

women and children. The LACOSTE line for the JetBlue traveler will feature

active sports and casual sports wear, and the more sophisticated Club line,

as well as cologne/perfume, footwear, watches and leather goods.



    Brighton Collectibles



    The Paradies Shops is proud to offer JetBlue customers Brighton

Collectibles, another company exclusive and one of the most popular ladies

accessory brands in the country. One of the top five most successful ladies

brands on the Internet, Brighton keeps company with other luxury brands

such as Prada, Chanel, Burberry, and Coach. Built on an outstanding

reputation by providing the most remarkable handmade merchandise of the

finest quality and offering it in the most beautiful environment, Brighton

is sure to dazzle the distinct new Terminal 5 design while at the same time

attracting travelers, flight crew and airport employees.



    BlueSky Traders



    Tailored for the JetBlue audience, this Paradies news operation is

dedicated to serving hurried travelers and assisting them with their

purchases in an efficient and stress free manner. At BlueSky Traders, it's

all about convenience and speed of service. With an extensive merchandise

assortment to include news, magazines, books, convenience items, snacks,

sundries, bottled water, soft drinks, and souvenirs, customers will

appreciate a clean and enjoyable atmosphere. Featuring Read & Return and

Press Express, this travelmart will offer customers a one-stop shopping

experience for the convenience items they're seeking.



    Named Best Airport Retailer for the past 13 consecutive years by

Airport Revenue News, The Paradies Shops was established in 1960. A

family-owned business, The Paradies Shops operates over 500 stores in 65

airports across the United States and Canada. With extensive experience in

operating both local and national brands, to include CNBC News, PGA TOUR

Shops, Brooks Brothers, Brighton Collectibles, Harley-Davidson, and The New

York Times Bookstores, The Paradies Shops maintains a substantial presence

as one of the largest airport retailers. Additionally, The Paradies Shops

operates several hotel properties and the retail program for the Georgia

Aquarium, the world's largest aquarium, located in Atlanta. For more

information, please visit http://www.theparadiesshops.com.