SAP Expands Scope of Annual SAP(R) TechEd Events to Address Unprecedented Ecosystem Growth

Hands-On Events Such as Demo Jam, Hacker Night and Community Clubhouse Fuel

  Agenda with Opportunities to Share Ideas, Co-Develop and Tap Innovative

              Technologies to Address Real-World IT Challenges



    LAS VEGAS, BERLIN, SHANGHAI, China and BANGALORE, India, Aug. 14

/EMWNews/ -- SAP AG (NYSE: SAP) today announced the kick-off

of the SAP(R) TechEd 2008 event season, which is the company's

longest-running technical and business process conference series. Driven by

the theme "Connect, Collaborate, Co-Innovate," this year's events will

bring together the worldwide technical community to harness the collective

knowledge and resources of the SAP ecosystem, helping them enhance their

skills, get their jobs done with efficiency and provide added benefit to

their companies. To be held in four locations around the globe, the events

will feature the latest innovations in technology, applications and

services that can enable IT to more rapidly respond to development needs,

expand capabilities and maximize business impact. Now in its 12th year, SAP

TechEd 2008 will take place in Las Vegas on September 8-12, Berlin on

October 14-16, Shanghai on November 5-6 and Bangalore on November 12-14.



    



    Keynote presentations will be hosted by Zia Yusuf, executive vice

president of the Global Ecosystem and Partner Group, and will feature

Co-CEO Leo Apotheker (Berlin), Executive Board members John Schwarz (Las

Vegas) and Jim Hagemann Snabe (Bangalore), and CTO Vishal Sikka (Shanghai).

Keynote topics will demonstrate how best-run businesses can improve insight

by closing the gap between strategy and execution, drive process efficiency

within and across business boundaries, and enhance flexibility by creating

new business processes that align operations with strategy. Jimmy Wales,

founder of Wikipedia, will deliver a keynote presentation from the SAP

TechEd Las Vegas event.



    Developers Worldwide Gather for Interactive, Hands-On Opportunities at

SAP TechEd



    The SAP TechEd agenda is based on feedback from across the SAP

ecosystem and is designed to reflect attendee preferences. All four SAP

TechEd conference locations will feature technical experts leading classes

on a range of subjects, from introductory sessions to deeply technical,

hands-on workshops. Local product managers and developers will also be on

hand at each location. The core content at this year's events will focus on

the SAP NetWeaver(R) technology platform, the SAP(R) Business Suite,

service-oriented architecture (SOA), Java and ABAP. The SAP TechEd 2008

events also mark the inaugural appearance of Business Objects as an SAP

company, and will feature new sessions on Business Objects topics.



    A pre-conference program, "Community Day," will welcome business

process experts, technologists and user groups to share successes, identify

needs and discuss the tools that can help users increase efficiency and

impact. At the event itself, the Community Clubhouse will feature a

networking lounge, where attendees can meet face-to-face with mentors,

peers and event speakers -- and share information about SAP's

customer-focused ecosystem, the SAP(R) PartnerEdge(TM) program and SAP

solutions. A regular highlight of SAP TechEd, the Demo Jam competition will

feature demonstrations on the latest SAP-related technology projects,

presented by customers, partners and SAP employees. At the Las Vegas event,

SAP and its partners Adobe, Coghead and RedMonk will host a Rich Internet

Application (RIA) Hacker Night, featuring RIA-related presentations from

the companies followed by an interactive brainstorm and building session.



    SAP Ecosystem Continues to Grow



    The SAP TechEd events serve as the physical gathering place for the SAP

ecosystem of partners, customers and individuals. SAP TechEd also draws

together significant numbers of the 1.3 million individuals who participate

in online communities hosted by SAP. Roughly 25,000 new participants sign

up for these online communities each month, and from 2006 to 2007, the

number of page views doubled, to more than 150 million. Participants

contribute approximately 6,000 online posts per day and have created more

than 60,000 wiki pages to handle ongoing discussions. More than four

million posts have accumulated in these forums, and the pace of activity is

accelerating. It took three years to reach the first million forum posts,

nine months to reach the second million, and only six months to reach the

third million. In total, more than 100,000 members have contributed their

knowledge, experience and perspectives through the online discussion

forums, articles, blogs and wikis hosted by SAP.



    "The SAP TechEd event series brings together the members of the SAP

ecosystem in one location and focuses on the role of the individual as an

agent for change within the organization," said Zia Yusuf, executive vice

president, Global Ecosystem and Partner Group, SAP. "SAP TechEd provides a

forum for these individuals to roll up their sleeves and connect with the

people, resources and information they need to collaborate and address

common issues and problems facing IT organizations today. By empowering

themselves and tapping the collective knowledge of the SAP ecosystem,

individuals can guide their organizations to strategic agility and

competitive differentiation."



    Last year, attendance at SAP TechEd grew 22 percent over the previous

year to more than 16,000 attendees worldwide. More than 95 percent of

attendees said they would recommend the conference to their colleagues.



    To register or read more about SAP TechEd 2008, please visit

http://www.sapteched.com. To learn more about SAP's communities of

innovation, please visit http://www.youtube.com/user/SAPCommunities or

http://sdn.sap.com.

    About SAP



    SAP is the world's leading provider of business software(*), offering

applications and services that enable companies of all sizes and in more

than 25 industries to become best-run businesses. With approximately 75,000

customers (includes customers from the acquisition of Business Objects) in

over 120 countries, the company is listed on several exchanges, including

the Frankfurt stock exchange and NYSE, under the symbol "SAP." (For more

information, visit http://www.sap.com)



    (*) SAP defines business software as comprising enterprise resource

planning and related applications.



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