Seattle Startup Signs Quadrant Homes to Text Messaging Program

    SEATTLE, July 17 /EMWNews/ -- After last month's announcement of its

new Text Link service, Seattle-based startup Knovolo has signed a deal with

Quadrant Homes, the largest home builder in the Pacific Northwest.



    "We were looking for a company to help us launch a text messaging

marketing campaign," says Celeste Murphy of Quadrant Homes. "Knovolo offers

that, and more."



    Greg Bouwens, CEO and founder of Knovolo, explains that traditional

marketing methods such as flyer boxes, 800 numbers, and open house balloons

are becoming outdated and should be supplemented with more modern methods

to appeal to the ever-growing demographic of tech-savvy buyers. Knovolo's

service combines text messaging with specialized Mobile Web content to

provide a powerful new avenue to communicate with buyers.



    "By simply sending a text message, consumers can get information about

a specific property or promotion and view a Mobile Web version of the

brochure or Web site," Bouwens continues. "One of the great things about

our service is that it gives buyers immediate access to detailed

information without having to remember a Web site and look it up on their

computer at home."



    "Quadrant Homes is really enthusiastic about our service because it

lets them track the effectiveness of their marketing efforts. They are

already starting to incorporate our service into their existing print

campaigns, and will be rolling our offering into other media, and into

their new campaigns, throughout the year."



    Consumers access the information by sending a text message to a short

code that is mentioned in a marketing promotion. Here is an example:



    Text SRIDGE1 to 732589 (REALTY)



    This call to action can appear on-site, in mailings, magazines,

newspaper ads, brochures, banners, on the radio or TV.

    About Knovolo: Founded in 2005, Knovolo is a Mobile Web service

provider based in Seattle, Washington. Our proprietary Content Management

System (CMS) lets us make your Mobile Web content look good and load

quickly on darn near any mobile device. Our text messaging platform lets us

set up your text marketing campaigns in hours, not days or weeks. Knovolo

-- the clear leader in text and Mobile Web marketing solutions.






    This release is also available with images at

http://www.knovolo.com/News/KnovoloPressRelease080717.pdf