Silverpop’s Vtrenz Solution Adds Dashboard Reports
2008-07-15 07:03:00
Easy-to Access Measurement Tools Provide Insight into Marketing
Activities
ATLANTA–(EMWNews)–A recent study by management consulting firm McKinsey & Co. indicates
measuring marketing effectiveness is a top concern among marketers and
their bosses. Measurement tools that provide insight into marketing
activities and help defend spending are now sought-after.
“Marketing impacts every aspect of a company’s success,” said Bill
Nussey, CEO of Silverpop, an email service provider delivering an array
of on-demand, Web-based marketing solutions. “At the end of the day,
marketers need to know their marketing dollars have been well spent and
the results are in-line with plans and goals.”
With the launch of new dashboard reporting in Silverpop’s Vtrenz
solution, clients using the company’s BtoB lead management platform will
be able to receive insightful marketing information on demand. Vtrenz’
dashboard reports are graphic summarizations of various, key marketing
metrics. The easily accessible data they offer can help build
credibility for marketing initiatives from c-level executives and
strengthen marketers’ abilities to keep successful programs fully funded.
Silverpop’s lead management solution automatically delivers a wide array
of critical reports that are refreshed daily, detailing everything from
Web site visits to lead inquiries, marketing and sales qualified leads,
top-performing lead sources, and ROI by campaign, vendor or medium and
much more. The solution compiles vast quantities of information into
graphical formats, making it easy to access and understand. Furthermore,
the solution stores historical data, allowing marketers to perform
multi-year comparisons.
“Vtrenz has revolutionized our marketing programs by allowing us to more
effectively run lead generation and lead nurture campaigns,” said
Brendan Ziolo, vice president of marketing for Sipera Systems, Inc. “Now
with the marketing dashboard, I can see all my marketing activities
based on week, month or quarter. This greatly speeds up my time spent on
analysis.”
Marketers can schedule exports of reports to key stakeholders. The
ability to circulate visually compelling marketing statistics to company
executives helps underscore the revenue impact marketing programs have
on the bottom line. In fact, Forrester Research found that three out of
four marketers say the ability to track marketing ROI gives them more
respect in their organizations.
“In a very real sense, the Vtrenz dashboard feature is an empowerment
tool,” said Bryan Brown, director of product management and development
for Silverpop’s Vtrenz solution. “Marketing
metrics are the key to successful programming. With little effort
marketers can now track what is and isn’t
working at every stage of their marketing campaigns and make adjustments
accordingly. And they can easily show the value they bring to the
company.”
Scott Cohen, director of marketing for Prime Point Media, agreed that
Vtrenz’ new dashboard functionality is a great enhancement to the
platform. “It provides valuable insight into our email and Internet
marketing performance in an easy-to-read format, and the scheduling
feature ensures that the data is automatically delivered to me when I
need it,” he noted.
The dashboard is a standard feature of Silverpop’s Vtrenz solution. For
more information about dashboard reporting, or to download the white
paper “Show How Marketing Makes Money: A 5-Step Plan for Proving ROI,”
visit www.vtrenz.com.
About Vtrenz, Inc.
Vtrenz, a Silverpop solution, is the leading on-demand lead
management/marketing automation solution for BtoB marketers, and
empowers organizations of all sizes to generate demand for their
products and services, close more sales and measure the impact of their
marketing activities. For additional information about Vtrenz, go to www.vtrenz.com.
Silverpop Communications Associate |
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