Business News
Hachette Filipacchi Media U.S. Announces Promotions for Luxury Design Group
2008-08-25 10:13:00
Laurence Oberwager Named Vice President/Associate Publisher, Sales,
Christine Boyle Named Vice President/Associate Publisher, Marketing
NEW YORK, Aug. 25 // -- Jack Kliger, President and CEO,
Hachette Filipacchi Media U.S. (HFM U.S.), announced today two promotions
in the Luxury Design Group: Laurence Oberwager, currently VP/Publisher,
PointClickHome and Shelter Group Sales Director, is promoted to Vice
President/Associate Publisher, Sales, Luxury Design Group, and Christie
Boyle, currently Associate Publisher, Metropolitan Home, is promoted to
Vice President/Associate Publisher, Marketing, Luxury Design Group,
effective immediately. Both report to Deborah Burns, Senior Vice President,
Luxury Design Group, and Publisher, Metropolitan Home and to Barbara
Friedmann, Vice President/Managing Director, Luxury Design Group and
Publisher, ELLE DECOR.
Deborah Burns said: "Larry and Christie are talented professionals with
deep experience in the shelter category. They have each made impressive
contributions during their tenures with the company. Barbara Friedmann and
I are delighted to have their expertise on the team as we build the Luxury
Design Group franchise and take Metropolitan Home and ELLE DECOR to the
next level."
The recently formed Luxury Design Group unites the sales and marketing
teams of HFM U.S.'s high-end shelter titles ELLE DECOR and Metropolitan
Home, providing advertisers a single point-of-entry to create custom
integrated media and marketing plans, anchored by the combined strength of
HFM U.S.'s flagship luxury titles and PointClickHome, the company's shelter
website.
The editorial staffs and missions will remain separate: ELLE DECOR is
the international fashion magazine for the home, while Metropolitan Home is
the guide to modern luxury. Each has a distinct editorial vision that
engages their largely unduplicated audiences as only niche publications
can. By packaging these two passionate, affluent readerships together, HFM
U.S. can offer premier marketers the best of both worlds: quality with
scale.
Laurence (Larry) Oberwager joined the company in May 2007 in the role
of VP/Publisher, PointClickHome and Shelter Group Sales Director. Before
that he was Associate Publisher, Marketing for Hearst's House Beautiful
(July 2006 - February 2007); Associate Publisher, Marketing, Better Homes
and Gardens Special Interest Publications (June 2004 - June 2006); Director
of Marketing, Shelter, Country Home, Traditional Home and Meredith Home
Solutions (July 2002 - June 2006) and Director of Marketing Country Home
(August 2001 - June 2002).
Christie Boyle joined the company in March 2000 as the HFM U.S.
Associate Director, Sales Development, Integrated Marketing Group. She
later served as Corporate Marketing Director, Integrated Marketing Group
(November 2001 - January 2005), ELLEgirl magazine Marketing Director
(January 2005 - April 2006), Metropolitan Home Creative Services Director
(April 2006 - March 2008) and most recently Metropolitan Home's Associate
Publisher, Marketing & Advertising Services (March 2008 - Present). Before
HFM U.S., she was Details magazine Associate Marketing Director (March 1999
- March 2000) and Details Marketing Manager (June 1997 - March 1999).
About ELLE DECOR
ELLE DECOR is a chic and sophisticated Global Positioning System for
the world of design. Founded in 1990, it is known for interiors that are as
personal and idiosyncratic as they are luxurious and inspiring. What began
as an off-shoot of ELLE nineteen years ago has grown to become
international network of 23 editions on six continents, wielding a global
footprint second only to ELLE itself. In 2007, the magazine saw its best
year ever, with 1,266 advertising pages, up 13% over the prior year and the
#1 growth rate in the category. Through the September 2008 issue, it has
held on to those gains and is projected to close the year flat in a
challenging economic environment. Margaret Russell, the magazine's stylish
editor-in-chief, will appear on Bravo's Top Design starting September 3rd
as the show enters its second record-breaking season. Her fall 2007 book,
"So Chic," has sold over 33,000 copies and remains a best-seller on
Amazon's list of interior design books.
About Metropolitan Home
Metropolitan Home, headed by Editor-in-Chief Donna Warner, is the only
completely modern design magazine that combines affluence with an urban
mindset. The editors believe that the timeless quality of superior design
goes beyond fads to resonate and engage a powerful audience who identify
with the modern approach to life. Metropolitan Home delivers high-end
modern design and interiors blending with intelligent reporting to connect
to a progressive reader mindset.
About Hachette Filipacchi Media U.S.
Hachette Filipacchi Media U.S. (http://www.hfmus.com) enthusiast brands and
targeted media products reach nearly 60 million consumers through
magazines, online and mobile content. The company's editorial hallmarks are
trusted expert content along with independent product testing. Our
prestigious brands fall into six sectors and include: Fashion (ELLE,
ELLEgirl); Automotive (Car and Driver, Road & Track, Jumpstart Automotive
Media); The Luxury Design Group (ELLE DECOR, Metropolitan Home,
PointClickHome); Women & Health (Woman's Day and Woman's Day Special
Interest Group) and Enthusiasts (American Photo, Boating, Cycle World,
Flying, Popular Photography, Premiere and Sound & Vision). HFM U.S. Total
Solutions marketing initiative packages these assets across brands and
platforms with customized marketing programs. HFM U.S. is part of
Lagardere's (http://www.lagardere.com) media division Lagardere Active, a producer
of special interest content in over 40 countries.
Major Newsire & Press Release Distribution with Basic Starting at only $19 and Complete OTCBB / Financial Distribution only $89
Get Unlimited Organic Website Traffic to your WebsiteÂ
TheNFG.com now offers Organic Lead Generation & Traffic Solutions