Socialmedia.com VP Marketing and Business Development Eddie Smith to Speak on Behavioral Targeting’s Next Practices at the OMMA Behavioral Conference

    SAN FRANCISCO, July 16 /EMWNews/ -- socialmedia.com announced today

that Vice President of Marketing and Business Development Eddie Smith will

speak on a panel outlining the future of behavioral targeting at OMMA

Behavioral in San Francisco, CA at the Hotel Nikko on Monday, July 21,

2008. This one day conference explores how user profiling and tracking

influence all aspects of online marketing, content and retail.



    



    New research methods for tracking, profiling and predicting user

behavior are reshaping the online experience into meaningful interactions.

At this event, industry experts will delve into the core of behavioral

targeting and how advertising networks have the opportunity to leverage

data to customize outreach and optimize consumer engagement into new

digital technologies.



    These innovative platforms have the potential to bring a new kind of

behavioral data into the mix. With new technologies and social networks

come new sensitivities about managing personal data and education to

achieve scale and ROI. Mr. Smith will participate on the panel, "Out of the

Black Box: BT's Next Practices." This session will focus on expanding

behavioral targeting practices of tracking user content consumption outside

the typical online ad network of search and display, into email, mobile

advertising, widgets and social media. Content and marketing has become

more portable and customizable by users, and panelists will share new

targeting techniques available to offer consumers relevant and authentic

messages and how to expand and engage current case studies, media planning

and privacy polices for beneficial targeting.



    The panel is moderated by Roman Bukary, VP of Marketing and Business

Development of Truviso. Mr. Smith is joined by Bill Flitter, CEO of Pheedo,

Dorion Carroll, VP of Engineering of Technorati, Elgin Kim, Head of Sales,

West, for Nokia Interactive, and Dave Martin, Director of Interactive

Media, Ignited Media. The panel takes place at 12:15 p.m. PDT in the Nikko

Ballroom.



    For more information about this event, please visit:

http://www.mediapost.com/events/ommabehavioral/

    About the Speaker:



    Eddie Smith is the Vice President of Marketing and Business Development

at SocialMedia Networks. An experienced business development professional

who has successfully built businesses within the online advertising

industry, Eddie plans, organizes and manages the marketing functions

required to achieve growth, profitability and visibility while maintaining

brand message continuity worldwide.



    Prior to socialmedia.com, Eddie was the vice president of digital

marketing at WebTrends. He has significant expertise marketing and selling

into Internet Retailer Top 100 advertisers along with the world's largest

digital advertising agencies. Previously, he headed up business development

with NexTag and held management positions with USADATA, DoubleClick and

Reuters Marketing Information.



    About socialmedia.com:



    socialmedia.com enables developers of social media applications to

monetize their traffic by providing marketers with the ability to advertise

within applications. The company had created the SocialMedia Advertising

Platform, which currently reaches over 30M unique users per month by

delivering ads on applications running within Facebook, Bebo, Hi5 and

Myspace. SocialMedia.com has learned what developers and advertisers need

first-hand, having internally produced hit Facebook applications such as

FoodFight (throw virtual food at your online friends) and Happy Hour (send

that friend a virtual cocktail), which have been installed by over 10

million consumers. socialmedia.com is based in Palo Alto and San Francisco,

CA, with a seasoned leadership team that has been building businesses in

the online advertising space for the past 10 years. Interested in joining

the conversation? Please visit: http://www.socialmedia.com/