New platform tracks how every tournament upset changes pool standings and winning odds in real time, turning bracket pools into a live strategy experience.
Rye, New York Mar 12, 2026 (EMWNews.com)Â –Â Bracket Asylum today announced the launch of a new live second-screen experience for March Madness bracket pools, designed to bring real-time strategy and engagement to one of the most popular traditions in sports. Rather than replacing existing bracket platforms, Bracket Asylum works alongside them, allowing fans to keep their current brackets on sites like ESPN, Yahoo, or CBS while using Bracket Asylum during games to track how each result changes their chances of winning their pool.
Millions of fans fill out brackets every year, but once the tournament begins, most pools remain static until the next game ends. Bracket Asylum was created to change that dynamic. The platform analyzes pool results in real time and shows participants how every upset, buzzer-beater, or Cinderella run shifts their probability of winning their pool.
“Most bracket pools get exciting during the games, but the experience itself doesn’t change much once the brackets lock,” said Rich Gallagher, founder of Bracket Asylum. “We built Bracket Asylum to make the tournament feel alive for pool participants — you can see instantly how every result changes your odds and the standings in your group.”
The platform is designed for office pools, alumni groups, sports bars, and creator communities looking to add a more dynamic layer to their tournament experience. As games unfold, participants can see live leaderboard changes, upset impact across the pool, and evolving win probabilities — effectively turning March Madness into a live strategy game for fans.
Bracket Asylum is launching ahead of Selection Sunday, when millions of fans begin creating bracket pools for the NCAA tournament. The company expects the platform to be used by a wide range of communities, from workplace competitions to online sports communities.
Fans and organizers can learn more or create a pool experience at:
About Bracket Asylum
Bracket Asylum is a fan engagement platform that brings real-time analytics and excitement to March Madness bracket pools. By showing how each game impacts pool standings and win probabilities, Bracket Asylum turns the NCAA tournament into a live second-screen experience for fans following the action with friends, colleagues, and communities.
Source :Bracket Asylum
This article was originally published by EMWNews. Read the original article here.
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