SALT LAKE CITY, July 24 /EMWNews/ -- Sonic Innovations,

Inc. (Nasdaq: SNCI), the only U.S.-based publicly traded manufacturer of

digital hearing aids, has appointed Dr. Michael Nilsson as vice president

of Auditory Research and director of the Center for Amplification and

Hearing Research. Nilsson holds a bachelor's, master's and Ph.D. in

Cognitive Science from the University of California.



    "We are pleased to appoint Michael into his new position," said Sonic

Innovations CEO Sam Westover. "Michael has been with the company for 10

years and brings excellent qualifications and skills to this role."



    Nilsson joined Sonic Innovations in May 1998 as a researcher and became

director of the Center for Amplification and Hearing Research in January

2006. He is also a co-inventor on Sonic Innovations' Noise Reduction

Patent. Prior to joining Sonic Innovations, Nilsson was a researcher at the

Hearing Aid Research Lab at the House Ear Institute in Los Angeles.



    "I am excited about the opportunity to join such a dynamic management

team and contribute even more to Sonic's future," said Nilsson. "The

company is a leader in digital-signal processing and is well positioned to

continue providing improvements in sound quality and world class product

quality, aesthetics and features."



    ABOUT SONIC INNOVATIONS:



    Sonic Innovations is a global provider of superior hearing solutions.

The company is passionate about quality, technology, and improving the

lives of the hearing impaired. Sonic Innovations is dedicated to its

hearing-healthcare partners, and share the same passion with them in

bettering the lives of their patients.



    Sonic Innovations, headquartered in Salt Lake City, Utah, has

international offices and manufacturing centers across the globe. Through

our distribution partners, we provide hearing care services and solutions

in more than 25 countries. Sonic Innovations is listed on the NASDAQ Global

Market System (SNCI) and can be found online at http://www.sonici.com.



    Sonic Innovations has sold more than 1,000,000 hearing instruments.



    This press release may contain "forward-looking statements" as defined

under securities laws. Actual results may differ materially and adversely

from those described herein depending on a number of factors including, but

not limited to, the following risks: we face aggressive competition in our

business; acquisitions could be difficult to integrate and disrupt our

current business and therefore may harm our operating results; we may not

launch more product lines this year; our products may not help people hear

better or more naturally; we may poorly operate newly acquired businesses;

we may lose a large customer or suffer a reduction in orders from a large

customer; we must have innovative, technologically superior products to

compete effectively; our products, due to their complexity, may contain

errors or defects that are only discovered after sales by our customers,

thus harming our reputation and business; we may have issues with

intellectual property; and we have important international operations,

which expose us to a variety of risks including government reimbursement,

that could impact sales and operating results. For additional information

regarding the risks inherent in our business, please see "Factors That May

Affect Future Performance" included in our Annual Report on Form 10-K for

the year ended December 31, 2007, as filed with the Securities and Exchange

Commission.



    We undertake no obligation to revise our forward-looking statements to

reflect events or circumstances after the date hereof as a result of new

information, future events or otherwise.