starMedia’s ‘Daring Traveler’ Reveals a Spicier Side of Three Great American Cities

 The New Webcast Series Follows Latino Nightlife in Miami, New York and Los

                                  Angeles



    MIAMI, Aug. 19 /EMWNews/ -- starMedia announced today the launch of

Daring Traveler, (http://us.starmedia.com/entretenimiento/daringtraveler),

a new Webcast show developed for Ford Flex, together with Zubi Advertising

and C3RTM of Miami. The new video capsules are the third in a series of

Webisodios programming launched this year by the Spanish-language Portal.



    



    "Users and advertisers alike have embraced our new Webisodios format,"

noted starMedia COO Juan Jose Nunez. "They're proving to be a most

effective medium to feature comprehensive product information for our

audience, in a fun and engaging way; we'll continue to develop new,

creative and entertaining content as a means by which our advertisers may

better familiarize Spanish-speaking consumers with their products and

services."



    Daring Traveler will introduce viewers to the most adventurous people

and places across three of America's hottest towns: Miami, New York and Los

Angeles. Each week, host Pablo Lagno will take starMedia users along in

search of authentic, one-of-a-kind experiences. The series organically

integrates Ford's newest cross-over vehicle, the Ford Flex, seamlessly. The

Ford Flex itself has been cast as one of the show's protagonist, playing

the part of Pablo's hip, trusted and loyal companion; together, they

explore the funky and fun nocturnal spots around some of the country's

leading Latin cities.



    "We are always looking forward to new options, as the role of

interactive media and the advertising tools they offer continue to evolve,"

noted David Rodriguez, Ford Multicultural Marketing Manager. The starMedia

Webisodios format successfully introduces consumers to the new Ford Flex

through entertaining content, tailored to better deliver our message; we

have great expectations for this format."



    Daring Traveler is the third Webisodios series starMedia has launched;

it is scheduled to run until the end of the year. The other recently

launched Portal Webisodios are starMedia EntertaiNews and Toque Latino.

    About starMedia.com



    starMedia.com is a free-to-web global Portal connecting more than 24

million Spanish-speakers through the Internet as well as providing them

with the most relevant and extensive information and services. starMedia

has local operations in Colombia, Mexico, Peru, Spain and throughout the

United States (Los Angeles, Miami and New York); and, is wholly owned by

Orange (http://www.orange.es), a subsidiary of the France Telecom Group (NYSE:

FTE).