Glam Announces "Glam Developer Network" Leveraging The Distributed Media

   Model Pioneered By Glam To Help Create A New Class of Monetization and

       Distribution of Applications to over 77 Million Monthly Users



    SILICON VALLEY, Calif. and NEW YORK, July 22 /EMWNews/ -- Glam

Media, Inc., the pioneer of vertical content networks and number one in

reach for women online, today announced the Glam Application Platform --

code-named "Atako" -- a platform that will change the way content and

applications are distributed and monetized on the Internet. The Glam

Platform removes obstacles that have previously kept applications inside

the walled gardens of a few large social networks such as Facebook and

MySpace, and enables them to reach over 77 million monthly unique users

through contexts such as blogs, magazines, and content web sites coveted by

brand advertisers online. The Glam Platform is code-named "Atako," a new

word created by Glam to signify the deep passion that application

developers and users feel when they are working with technology that

creates change.



    To enable new opportunities for publishers, developers, and

advertisers, Glam is launching an open-source platform that allows

applications to be distributed across the network of premium publishers

with a built-in system for monetization. Applications built on the Glam

Apps Platform will be available on the Glam Apps Store for embedding or

downloading and can be monetized by Brand Ads provided by Glam or by the

web developer, media company or agency; or can be with No-Ads -- Apps can

be free or priced by developers for purchase for use. With the launch of

the Glam Apps Platform, Glam continues with its mission to provide its

Publisher Network with more opportunities to engage consumers while

creating new revenue opportunities. Web developers can control the

distribution of Glam Apps -- for the Glam Publisher Network, specific

publishers, other approved networks of high-quality publishers, or all

users with no restrictions.



    "Application developers innovating on the Glam Platform are creating

unprecedented opportunities for publishers and advertisers to engage

consumers in new and unique ways, creating a more interactive experience

across the Glam Network of web sites," said Samir Arora, chairman and CEO

of Glam Media. "Until now, web developers have been creating exciting

applications with limited means to monetization -- Glam is now bringing its

knowledge and access to advertisers and publishers to help create the next

generation of web apps."



    Glam Apps Platform is an open-source platform that provides all the

functionality to build, distribute and monetize web applications and

content for syndication. Recently launched GlamTV is an early example of

the power of the Glam Apps Platform; "Rights-Managed" video with brand ads

can be added to the GlamTV App enabling the protected distribution of video

content through the Glam Publisher Network, with monetization being managed

and shared across the publisher, video provider and/or content owner --

much like TV networks do today. The Glam Apps Platform allows a full suite

of applications to be built -- such as content distribution (video, blogs,

photos, news); web 2.0 services (feeds, links, comments, reviews); web apps

(search, local); vertical apps (recipes, maps, size finder); entertainment

(games, cards, social); ad-widgets (custom, advertorials, video) and

publisher utilities (analytics, publishing, audience).



    "We've thought long and hard about the opportunities and limitations

for developers on social networks," said Adam Souzis, executive director of

Glam Labs, and the chief architect of the Glam Apps Platform. "We want to

offer the same opportunities for massive distribution, while addressing the

limitations by enabling applications to live on a variety of quality sites

that receive higher CPMs."



    For developers, the Glam Platform offers a share of the revenue on

monetized applications and access to the 77 million monthly worldwide

unique visitors in the Glam Network. "The Glam Platform is a groundbreaking

innovation in the digital media world. The Glam Platform brings application

developers together with a broad set of relevant publishers, and provides

the right recipe for the publisher, end user and advertiser to all

benefit," says Kevin Chou, CEO of WaterCooler, Inc., a leading provider of

applications connecting millions of TV and sports fans.



    For publishers, Glam Apps offers a way to add new features,

functionality, and content; generate more page views; build a more loyal

audience; and earn more revenue. Glam Publishers have been involved in

helping define the product. "I'm excited about the value Glam Apps can

bring to our SheFinds.com site. We have great content and devoted readers

but applications like these will enable us to further engage them without

massive development costs," says Michelle Madhok, founder and CEO of White

Cat Media, publisher of one of the Glam Network's most popular shopping

websites.



    For advertisers, the Glam Platform makes it easy to partner with

third-party developers. In the same way that Glam set a precedent for

bringing brands online through its innovative vertical content network,

Glam Apps Platform is poised to do the equivalent for applications,

enabling brand advertisers to integrate into or sponsor engaging

applications and for agencies to sponsor and distribute innovative, highly

trackable widget campaigns. "The Glam Platform is a new and exciting

development for advertisers. With Glam Apps advertisers can tap into the

talent of diverse group of developers and engage a broad audience beyond a

single publisher or social network," says Matt Straznitskas, Senior Partner

at Mediaedge:cia.



    By building upon standards such as OpenSocial and OpenID, and open

sourcing its core application distribution, the Glam Apps Platform Atako

makes application distribution ubiquitous across all kinds of websites

across the Internet. The Glam Application Platform's technology provides

functionality that addresses the challenges posed by application

distribution on a distributed network by:



    -- Providing a way for applications to integrate deeply into sites

using APIs



    -- Addressing security, manageability and page load time



    -- Offering publishers a way to match the look and feel and UI of

applications to their sites



    -- Enabling applications to tap into already existing visitor

identities on websites, and where user identity doesn't already exist,

providing a user-friendly, Open ID-based solution



    -- Creating a reliable process for publishers and application

developers to profit from Glam Ads



    Meet the Glam Platform team at the SF Beta's Summer Mixer - 111 Minna

Gallery, tonight from 5:00- 9:00 PM at 111 Minna Street at 2nd, San

Francisco. To RSVP for the Glam list, email [email protected] by 1 pm

PDT. For more information, please visit http://www.sfbeta.com



    Availability



    Glam Apps Platform is currently available in private beta to approved

developers and select publishers in the Glam Network of more than 600

Glam-owned and operated and independent Web sites, magazine properties,

video providers and blogs; the platform will be launched to general

availability for developers and web publishers in fall 2008.



    To join the private beta program or for additional information, please

visit http://developer.glam.com or email [email protected].

    About Glam Media



    Glam Media pioneered the vertical content network model and is the

fastest growing Top 20 Media Company in the US. With a total reach of 41

million unique monthly visitors in the US and 77 million global uniques

(comScore Media Metrix), Glam Media provides a compelling mix of fresh,

original content created in-house on its owned & operated web sites and the

carefully curated Glam Publishing Network of more than 640 popular and

influential lifestyle Web sites, blogs and magazines. For premium national

brand advertisers, Glam Media offers an unprecedented array of reach and

targeting that are singularly attractive to both upscale and aspirational

consumers. Glam Media is backed by Hubert Burda Media, GLG Partners, Accel

Partners, DAG Ventures, Draper Fisher Jurvetson, Walden Venture Capital and

Information Capital. Glam Media is based in New York City and Brisbane,

California.



    Glam Marketplace and Glam Media are registered trademarks of Glam

Media, Inc. All others are trademarks of their respective owners.