Egg Farmers Unveil New Consumer Website

       Site Gives Consumers Real-Life Glimpse into Modern Egg Farming



    ATLANTA, Aug. 7 /EMWNews/ -- United Egg Producers, a leading trade

association representing the majority of U.S. egg farmers, has unveiled

UEPCertified.com, a site that gives consumers the chance to become educated

shoppers and learn more about modern egg farming.



    



    In its new user-friendly format, UEPCertified.com serves as an

informative and educational resource for consumers and those who make egg

purchasing decisions. The site also enables visitors to search expanded

sections that offer in-depth, behind-the-scenes information about egg

farming, its history and safety guidelines.



    "Shoppers have many options when it comes to buying eggs and they are

looking for the most current information that will help them make an

informed decision," said Gene Gregory, president of United Egg Producers.

"UEPCertified.com helps Americans learn about the dedication of egg

farmers, the steps they take to safeguard their products and their

commitment to animal welfare under the UEP Certified program."



    UEPCertified.com features the following sections:



    -- Meet the Farmers ( http://www.uepcertified.com/meet-the-farmers/ ):

Everybody has a story and UEP Certified egg farmers are no different.

Consumers now have an opportunity to meet the families that run America's

egg farms and learn about their commitment to the animals in their care.



    -- UEP Program ( http://www.uepcertified.com/program/ ): This section

gives a comprehensive overview of the UEP Certified program and its

guidelines, as well as the independent Scientific Advisory Committee that

developed the criteria for the quality and safety methods that are

practiced during the egg production process today.



    -- About UEP ( http://www.uepcertified.com/about/ ): The history of egg

production is explained and the current state of the U.S. egg industry is

examined.



    -- FAQs ( http://www.uepcertified.com/faqs/ ): From animal welfare to

egg quality and safety, consumers can now research frequently asked

questions about the egg industry.



    -- News ( http://www.uepcertified.com/news/ ): Consumers now have

access to up-to-date press releases and current industry news.



    Other Website Enhancements:



    In addition to the new layout and section categorization, other

enhancements to the site include:



    -- The #1 bookmarking and sharing button on the Internet, AddThis is

posted for site visitors to share UEP Certified information with their

friends and family.



    -- Adaptability for mobile use whereby readers can access

UEPCertified.com from any mobile device.

    About United Egg Producers



    The United Egg Producers (UEP), representing most U.S. egg farms,

developed the "UEP Certified" program for cage egg production ... the most

comprehensive and progressive animal care program in the U.S. This program

was developed out of guidelines established by an independent advisory

committee of some of the top animal welfare scientific experts in the U.S.

The USDA, the Food and Drug Administration and the Federal Trade Commission

have approved the UEP Certified logo. The International Egg Commission has

recognized the program as a model from which to create animal welfare

programs in other member countries throughout the world. In addition, the

Food Marketing Institute and the National Council of Chain Restaurants also

endorse these guidelines. To view a complete copy of the UEP Certified

Guidelines and to learn more about the program visit http://www.uepcertified.com.