Business News
Targetbase Claydon Heeley Officially Opens in U.K., Names Leadership Team
2008-08-20 10:32:00
Omnicom Group Combines Data and Analytics Agency Targetbase with Creative Agency Claydon Heeley to Offer New 'Consumer Science' in International Market DALLAS, Aug. 20 /EMWNews/ -- Targetbase, a leading U.S. direct marketing agency known for its expertise in combining data and analytics with spectacular creative, today announced the first office of its planned international expansion. London agency Targetbase Claydon Heeley was formed when holding company Omnicom Group combined the data and analytics expertise of Targetbase with the creative expertise of Claydon Heeley. Targetbase chief executive officer David Scholes will head both Targetbase Claydon Heeley and Targetbase U.S. Tom Harrison, chairman and CEO of Omnicom's Diversified Agency Services, said, "We are confident that the combination of Claydon Heeley's outstanding creative and Targetbase's marketing-leading analytics will set a new standard of effectiveness that clients will find very appealing in the current economic climate." According to Scholes, "Targetbase Claydon Heeley marks the first step in an aggressive international expansion for Targetbase, while also providing a resource for Targetbase's U.S. clients doing business in European markets. The combination of consumer science with spectacular creative represents a new concept that's poised to take off through our new London-based agency." Scholes also noted that a new leadership team has been put in place for Targetbase Claydon Heeley:
-- Chris Gordon is serving as CEO of Targetbase Claydon Heeley. -- Trisha Fairless joined the agency as Development Director from Rapp Collins. -- Patricia Lyle, Senior Vice President of Strategic Business Analysis of Targetbase in Dallas, will be spending half her time in London. -- Matt Pharr relocated from Targetbase in Dallas and serves as Senior Analyst. -- Caroline Deput, Planning Director, and Neil Johnson, Data Planning Director, assume expanded roles that encompass the new consumer science capabilities. -- Pete Harle, Creative Director, now oversees an enlarged creative department with a broader mix of skills. "The critical element in our new offering is the science now at our disposal, which basically doubles our effectiveness through improved relevancy," Gordon said. "We have had to undergo a major restructuring of the agency in order to deliver this, but the effort already is paying off for clients." Targetbase was cited as a leader in both enterprise and mid-market database marketing services by Forrester in its November 2007 Forrester Wave report, The Forrester Wave(TM): Database Marketing Service Providers -- Q4 2007, receiving the top score in eight out of 26 current offering and strategy categories, including analytical services, creative services and execution. The report noted that "Targetbase delivers a grand slam of integrated strategy, analytics, technology, and creative."
About Targetbase Targetbase achieves superior marketing results by focusing on the customers its clients have a right to win. The company manages real-time interactions and long-term customer relationships through the integration of advanced analytics, best-of-breed technologies and world-class creative. By aligning the right messages, tactics, channels and timing, Targetbase puts customers first. Targetbase is a part of Omnicom Group Inc. (NYSE: OMC) (http://www.omnicomgroup.com), a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. For more information, visit http://www.targetbase.com.
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