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‘The Cheetah Girls’ Team with Girl Scouts of USA to Celebrate Community Service, Diversity and Friendship on Disney Channel

2008-08-11 13:45:00

‘The Cheetah Girls’ Team with Girl Scouts of USA to Celebrate Community Service, Diversity and Friendship on Disney Channel

    BURBANK, Calif., Aug. 11 /EMWNews/ -- Members of Girl Scouts of USA

spent a day on location in Mumbai, India with actresses Adrienne Bailon,

Kiely Williams, Sabrina Bryan and Deepti Daryanani, stars of "The Cheetah

Girls One World," as part of a joint initiative between Disney Channel, the

#1 cable channel in primetime for kids age 6-14, and Girl Scouts, the

preeminent organization for girls age 5-17, to celebrate community service,

leadership, diversity and friendship. Highlights from their visit will be

presented in "The Road to The Cheetah Girls One World" interstitial

premiering Friday, June 27 (throughout the afternoon and evening) on Disney

Channel. "The Cheetah Girls One World" premieres Friday, August 22 (8:00

p.m., ET/PT) on Disney Channel.



    While on the set, the Girls Scouts, each members of a senior cadet

troop, shared their thoughts about community service and leadership

development. They learned about Indian culture and dance, met the movie's

choreographers Fatima Robinson, Joylene Frazer and Rujuta Vaidya, and

executive producer Debra Martin Chase who has carved out a genre of

empowerment movies for kids and families including "The Cheetah Girls,"

"The Princess Diaries" movies, "The Sisterhood of the Traveling Pants"

movies and "Rodgers & Hammerstein's Cinderella."



    The Girl Scouts will present the "The Road to The Cheetah Girls One

World" at camp and council events and via regular communication with its

250 councils throughout the summer. The organization will also host

Bollywood-themed screening parties on Saturday, August 23 to coincide with

the movie's premiere weekend.



    "It is exciting to be working with Disney Channel's The Cheetah Girls,"

said Laurel Richie, Chief Marketing Officer, Girl Scouts of the USA. "There

is so much synergy between what we do at Girl Scouts and the message of The

Cheetah Girls. They show our girls what you can achieve if you put your

mind to it."



    "This initiative will get the positive message of 'The Cheetah Girls'

movies, one that inspires girls to discover their potential, to millions of

Girl Scouts who have the benefit of an organization with the same core

values," Frank Keating, Vice President, Marketing, Disney ABC Cable

Networks Group.



    Actress and recording artist Adrienne Bailon, one of 50 million alumni

of Girl Scouts said, "I went to Girl Scout camp when I was growing up in

New York and I know the experience helped me learn to be self-sufficient

and confident in my abilities."



    Filmed entirely on location in Udaipur, India, the most ambitious and

colorful installment of the Disney Channel Original Movie franchise, "The

Cheetah Girls One World," follows Chanel, Dorinda and Aqua as they unleash

their 'growl power' in India and pursue the chance of a lifetime: starring

roles in a Bollywood film. Despite the trials and tribulations they face,

the girls strive to maintain a positive attitude even when unforeseen

circumstances challenge the 'Cheetah Girls' credo.



    About Girl Scouts



    Founded in 1912, Girl Scouts of the USA is the preeminent leadership

development organization for girls with 3.6 million girl and adult members

worldwide. Girl Scouting is the leading authority on girls' healthy

development, and builds girls of courage, confidence and character, who

make the world a better place. The organization serves girls from every

corner of the United States and its territories. Girls Scouts of the USA

also serves American girls and their classmates attending American or

international schools overseas in 90 countries. For more information on how

to join, volunteer, reconnect or donate to Girl Scouts, call (800) GSUSA 4

U (800-478-7248) or visit http://www.girlscouts.org.



    About Disney Channel



    Disney Channel is a 24-hour kid-driven, family inclusive television

network that taps into the world of kids and families through original

series and movies. Currently available on basic cable in over 95 million

U.S. homes and to millions of other viewers on 27 Disney Channels around

the world, Disney Channel is part of the Disney-ABC Television Group.





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Blake Masterson

Freelance Writer, Journalist and Father of 5

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