Business News

IDeaS Revenue Optimization Runs Its Entire Business in the Cloud With Salesforce.com

2008-07-16 07:00:00

   Using the full suite of Salesforce CRM applications and more then six

    applications from the AppExchange, IDeaS is delivering the power of

               Salesforce to every employee around the world



    SAN FRANCISCO, July 16 /EMWNews-FirstCall/ -- Salesforce.com (NYSE:

CRM), the market and technology leader in Software-as-a-Service and

Platform-as-a-Service, today announced that IDeaS Revenue Optimization is

using the full suite of Salesforce CRM applications, along with partner

solutions from the AppExchange, to run its entire business in the cloud.

Every employee across sales, marketing, service and support, client

services, product management and R&D have access to Salesforce and able to

leverage the power and benefits of SaaS. The premier provider of enterprise

revenue management and optimization solutions, IDeaS helps leading hotels,

airlines, car parks, and transportation management companies worldwide to

understand, anticipate, and react to consumer behavior.



    



    IDeaS is one of the 43,600 companies of all sizes, industries and

geographies that comprised the salesforce.com customer base as of April 30,

2008. Revenue and subscribers will be recognized as the service is

delivered.



    "The customizability of Salesforce is incredible. We've modified the

app to align with all the intricacies of our business needs which are

rooted in the deployment of our products in a SaaS environment. Salesforce

simplifies our employee's lives -- a one stop shop for our internal

business needs," says Leyna Hoffer, business systems manager at IDeaS.



    IDeaS has used salesforce.com's platform and applications to run their

entire business in the cloud. IDeaS used the Force.com platform to

customize salesforce.com's applications to their specific needs, including

tracking integration development with their many hospitality solution

partners. Additionally, IDeaS has used Force.com to integrate Salesforce

CRM with a number of internal business applications, including WebEx and

IDeaS' client and partner portals. IDeaS' 24/7 call center in India, along

with account reps scattered across the globe, leverages Salesforce Call

Center -- using case assignment, escalation, Web-to-case, and auto-response

email functionality. Finally, IDeaS also uses Salesforce Partners for a

partner portal to manage relationships with their distributors.



    At IDeaS, managers turn to salesforce.com's AppExchange when they need

a new application or business tool. Any application from the software-as-a-

service marketplace can be installed and made accessible to IDeaS employees

with just a few clicks.



    IDeaS has deployed several apps via the AppExchange, including:



    -- Survey Administration, from Clicktools, to enable the client

services group to create and update information residing in Salesforce

using surveys. Customer responses to surveys are automatically updated in

Salesforce and linked to the corresponding contact.



    -- Call Scripting, from salesforce.com, to provide scripts and coaching

tips designed to help IDeaS troubleshoot support issues. The application

also produces interactive scripts that can be customized with specific

questions for proactive customer calls. Answers are captured directly in

the scripts and automatically added to the appropriate contact records in

Salesforce.



    -- DreamTeam, from Dreamfactory, provides a solution for project

management, collaborative calendaring, and document management. DreamTeam

is fully native to the Force.com Platform, enabling a synchronized view of

tasks, events, contacts, users, documents, and folders.



    -- EmployeeManager, from salesforce.com, provides IDeaS HR department

with a means to manage employees' personal and business information, track

employee performance reviews and compensation history, maintain employee

growth and store position-related data within salesforce.com.



    -- EventForce, from salesforce.com, provides complete visibility to

events planned by the IDeaS team, including rich event session management.



    -- InfoCenter, from Arrowpointe Corp. provides a mechanism for

publishing messages, FAQs, and links to Salesforce users.



    "As a SaaS vendor ourselves, we understand the benefits of a solution

that provides information from a centralized source. Extending

functionality of Salesforce through the use of AppExchange, returns that

much more on our investment. We've implemented a strategic initiative which

requires a check of the AppExchange prior to any new business application

purchases," states Hoffer.



    About IDeaS Revenue Optimization



    IDeaS Revenue Optimization is the premier provider of enterprise

revenue management and optimization solutions and consulting. By providing

Forecasting, Optimization and Pricing solutions and services, coupled with

IDeaS' On Demand Software as a Service (SaaS) applications, IDeaS can help

make an immediate impact on company revenue and profitability.



    IDeaS goal is to work hand-in-hand with clients to identify

strategically important, complex business problems and then develop unique

revenue management and optimization strategies that enable global

organizations to understand, anticipate and react to consumer behavior in

order to maximize company-wide revenue or profits.



    Headquartered in Minneapolis, Minnesota, IDeaS maintains global

technology, support, sales and distribution offices in North & South

America, the United Kingdom, Europe, Africa, Middle East, Australia and

Asia. For more information, visit http://www.ideas.com.



    About salesforce.com



    Salesforce.com is the market and technology leader in Software-as-a-

Service (SaaS) and Platform-as-a-Service (PaaS). The company's portfolio of

SaaS applications, including its award-winning CRM, available at

http://www.salesforce.com/products/, has revolutionized the ways that

customers manage and share business information over the Internet. The

company's Force.com PaaS enables customers, developers and partners to

build powerful on-demand applications that deliver the benefits of

multi-tenancy across the enterprise. Applications built on the Force.com

platform, available at http://www.force.com/, can be easily shared,

exchanged and installed with a few simple clicks via salesforce.com's

AppExchange marketplace available at

http://www.salesforce.com/appexchange/.



    As of April 30, 2008, salesforce.com manages customer information for

approximately 43,600 customers including ABN AMRO, Dow Jones Newswires,

Japan Post, Kaiser Permanente, KONE, Sprint Nextel, and SunTrust Banks. Any

unreleased services or features referenced in this or other press releases

or public statements are not currently available and may not be delivered

on time or at all. Customers who purchase salesforce.com applications

should make their purchase decisions based upon features that are currently

available. Salesforce.com has headquarters in San Francisco, with offices

in Europe and Asia, and trades on the New York Stock Exchange under the

ticker symbol "CRM". For more information please visit

http://www.salesforce.com, or call 1-800-NO-SOFTWARE.



    Copyright (c) 2008 salesforce.com, inc. All rights reserved. Salesforce

and the "no software" logo are registered trademarks of salesforce.com,

inc., and salesforce.com owns other registered and unregistered trademarks.

Other names used herein may be trademarks of their respective owners.





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Jordan Taylor

Jordan Taylor is Sr. Editor & writer from San Diego, CA. With over 20 years and 2650+ articles edited rest assured your Press Release will see traction.

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