Targetbase Claydon Heeley Officially Opens in U.K., Names Leadership Team

 Omnicom Group Combines Data and Analytics Agency Targetbase with Creative

                                   Agency

   Claydon Heeley to Offer New 'Consumer Science' in International Market



    DALLAS, Aug. 20 /EMWNews/ -- Targetbase, a leading U.S. direct

marketing agency known for its expertise in combining data and analytics

with spectacular creative, today announced the first office of its planned

international expansion. London agency Targetbase Claydon Heeley was formed

when holding company Omnicom Group combined the data and analytics

expertise of Targetbase with the creative expertise of Claydon Heeley.

Targetbase chief executive officer David Scholes will head both Targetbase

Claydon Heeley and Targetbase U.S.



    Tom Harrison, chairman and CEO of Omnicom's Diversified Agency

Services, said, "We are confident that the combination of Claydon Heeley's

outstanding creative and Targetbase's marketing-leading analytics will set

a new standard of effectiveness that clients will find very appealing in

the current economic climate."



    According to Scholes, "Targetbase Claydon Heeley marks the first step

in an aggressive international expansion for Targetbase, while also

providing a resource for Targetbase's U.S. clients doing business in

European markets. The combination of consumer science with spectacular

creative represents a new concept that's poised to take off through our new

London-based agency."



    Scholes also noted that a new leadership team has been put in place for

Targetbase Claydon Heeley:




     --   Chris Gordon is serving as CEO of Targetbase Claydon Heeley.

     --   Trisha Fairless joined the agency as Development Director from Rapp

          Collins.

     --   Patricia Lyle, Senior Vice President of Strategic Business Analysis

          of Targetbase in Dallas, will be spending half her time in London.

     --   Matt Pharr relocated from Targetbase in Dallas and serves as Senior

          Analyst.

     --   Caroline Deput, Planning Director, and Neil Johnson, Data Planning

          Director, assume expanded roles that encompass the new consumer

          science capabilities.

     --   Pete Harle, Creative Director, now oversees an enlarged creative

          department with a broader mix of skills.



    "The critical element in our new offering is the science now at our

disposal, which basically doubles our effectiveness through improved

relevancy," Gordon said. "We have had to undergo a major restructuring of

the agency in order to deliver this, but the effort already is paying off

for clients."



    Targetbase was cited as a leader in both enterprise and mid-market

database marketing services by Forrester in its November 2007 Forrester

Wave report, The Forrester Wave(TM): Database Marketing Service Providers

-- Q4 2007, receiving the top score in eight out of 26 current offering and

strategy categories, including analytical services, creative services and

execution. The report noted that "Targetbase delivers a grand slam of

integrated strategy, analytics, technology, and creative."

    About Targetbase



    Targetbase achieves superior marketing results by focusing on the

customers its clients have a right to win. The company manages real-time

interactions and long-term customer relationships through the integration

of advanced analytics, best-of-breed technologies and world-class creative.

By aligning the right messages, tactics, channels and timing, Targetbase

puts customers first.



    Targetbase is a part of Omnicom Group Inc. (NYSE: OMC)

(http://www.omnicomgroup.com), a leading global advertising, marketing and

corporate communications company. Omnicom's branded networks and numerous

specialty firms provide advertising, strategic media planning and buying,

direct and promotional marketing, public relations and other specialty

communications services to over 5,000 clients in more than 100 countries.



    For more information, visit http://www.targetbase.com.